Filler Up

What Filler Up does

Filler Up Financial is a Las Vegas-based, privately held payment processing and ATM placement firm founded in 2007. The company operates a portfolio of 300+ ATMs across 350+ service locations, targeting convenience stores, gas stations, casinos, hotels, restaurants, retail malls, and — more recently — bank branches. Its core offering is a free ATM placement program in which Filler Up owns, installs, monitors, and services the hardware at the venue operator's site and shares surcharge revenue with the location, supported by a stated 99.9% uptime target and 24/7 in-house equipment specialists.

The product suite spans four lines: ATM Placement, ATM Management (with real-time cash level monitoring and analytics), Payment Processing (card acceptance across in-person, on-the-go, and online channels with no contracts or monthly fees), and Petro Pay, a vertical petroleum solution that integrates with Verifone Commander, Gilbarco Passport, and Wayne Nucleus point-of-sale systems and accepts major credit/debit cards plus the WEX, Voyager, and Fuelman fleet networks. The company has additionally entered bank branch cash management through distribution and servicing of the Hyosung MS500 Teller Cash Recycler. Its underlying technology is a mix of third-party hardware (Hyosung) and standard payment processing infrastructure; there is no disclosed proprietary AI/ML layer, and the real-time monitoring described is operational rather than AI-driven.

Filler Up generates revenue primarily through transaction fees — both ATM surcharge share with venue operators and merchant processing residuals — supplemented by sales and servicing of TCR hardware to bank branches. The go-to-market is direct B2B phone-based sales to SMB and mid-market venue operators in a defined vertical set, with no public marketing or outbound content motion beyond the company website and a single inbound phone line. The business is operated by a small (1–10 employee) team, with no disclosed funding history, management team, or ownership structure.

Name

Filler Up

Legal name

Filler Up Financial

Website

https://fillerupfinancial.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Filler Up Financial is a Las Vegas-based payment processing and ATM placement firm operating 300+ ATMs across 350+ locations, serving gas stations, casinos, hotels, restaurants, and bank branches with free ATM placement, card acceptance, petroleum processing, and teller cash recycler sales.

Ownership category

akta.pro rank

Product category

Payment Processing Services

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

akta.pro secondary industries

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)

Keywords

• ATM placement services
• Payment processing solutions
• Merchant card services
• Petroleum payment processing
• ATM management services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. ATM Placement Revenue Share: Filler Up provides free ATM machines to businesses and generates revenue through transaction fees. Business owners receive frequent distributions from ATM usage while Filler Up maintains and services the equipment.
2. Payment Processing Services: Transaction-based fees for processing credit and debit card payments for businesses. The company facilitates transfer of customer funds to merchant accounts through authorization and collection services.
3. Petroleum Payment Processing: Specialized payment processing for gas stations and convenience stores, supporting major credit cards, debit cards, and fleet cards (Wright Express, Voyager, Fuelman).
4. TCR Equipment Sales/Servicing: Teller Cash Recycler (TCR) equipment sales and maintenance services for bank branches, featuring the Hyosung MS500 with advanced cash handling capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Filler Up places and operates ATM machines at no cost to businesses, sharing ATM surcharge revenue with the merchant, and provides merchant payment processing (credit/debit card acceptance) including a specialized petroleum offering (Petro Pay) for gas stations and c-stores. The firm additionally sells and services Hyosung MS500 Teller Cash Recyclers (TCR) for bank branches, bundling equipment, vault cash, processing, and 24/7 maintenance under one contract.

Product overview

Filler Up is a payment processing and ATM placement firm offering a unified suite of financial transaction services. The core offerings include ATM Placement (free machine placement for revenue generation), ATM Management (24/7 maintenance and uptime guarantee), and Payment Processing (card acceptance across in-person, on-the-go, and online channels). Specialized vertical solutions include Petro Pay for petroleum/c-store businesses and the Hyosung MS500 TCR for bank branch cash management. The company serves 350+ locations across casino, c-store, bar, retail, hotel, and restaurant sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ATM Placement Free placement of Filler Up-owned ATM machines in merchant locations, with revenue shared via surcharge transaction fees; includes consolidated real-time cash level analytics.
• ATM Management 24/7 monitoring, maintenance, repair, and installation services for ATMs to deliver a 99.9% uptime SLA.
• Payment Processing Simple, contract-free credit and debit card acceptance for businesses, supporting in-person, on-the-go, and online transactions with no monthly fees.
• Petro Pay Petroleum-focused payment processing for gas stations and convenience stores, with EMV compliance, fleet card acceptance (Wright Express, Voyager, Fuelman), and integration with Verifone Commander, Gilbarco Passport, and Wayne Nucleus POS systems.
• Hyosung MS500 Teller Cash Recycler (TCR) Sales and servicing of Hyosung MS500 Teller Cash Recyclers for bank branches, providing secure, high-volume cash handling with continuous feed processing, self-audit, and Windows 10 platform support.

Quantifiable outcome

• 99.9% uptime for ATM machines ensuring constant revenue generation
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Hyosung InnovuecoreTechnology or IntegrationHyosung Innovue is the manufacturer of the MS500 Teller Cash Recycler (TCR) offered by Filler Up. The MS500 features continuous feed processing, self-audit function, and transit cassette technology. Filler Up distributes and services this equipment for bank branch cash management needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ATM USA: Independent ATM placement and processing company offering free ATM placement to SMB merchants with revenue sharing, alongside payment processing. Closely comparable business model to Filler Up across ATM placement, processing, and merchant services.
• Payment Alliance International: One of the largest independent ATM placement and processing companies in the U.S., serving convenience stores, casinos, hotels, and restaurants with revenue-share ATM programs. Directly comparable to Filler Up's core ATM placement and processing offering and customer verticals.
• Access One Solutions: Independent ATM placement and processing provider focused on SMB merchants in convenience, hospitality, and retail with full-service equipment management. Direct peer to Filler Up in free-placement, full-service ATM operator business model.
• NCR Atleos: Spun out of NCR, Atleos is the largest U.S. ATM deployer/IAD operating tens of thousands of ATMs under the Cardtronics brand, plus Allpoint surcharge-free network. Directly comparable to Filler Up as a managed ATM services provider serving banks, retailers, and convenience venues.
• National ATM Service: Independent ATM placement and managed-services firm serving convenience stores, bars, restaurants, and hospitality venues with a free-placement revenue-share model. Comparable to Filler Up in target verticals, transaction-fee revenue model, and small-operator GTM.

Others

• Verifone: Leading petroleum and retail POS hardware and integrated payments provider whose Commander site controller is a Filler Up integration partner. Treated as OTHERS given partnership rather than direct competition, but the broader Verifone portfolio (payment-enabled media, fuel commerce) competes for the same merchant relationship Filler Up targets.
• Hyosung Innovue: Global ATM and TCR hardware manufacturer whose MS500 Teller Cash Recycler Filler Up distributes and services. Listed as OTHERS rather than peer because Hyosung is Filler Up's supplier and not a direct competitor in placement/processing, but highly relevant ecosystem participant.

Broad incumbents

• Fiserv: Large merchant acquirer and fintech infrastructure provider (Clover POS, Carat merchant services) competing for SMB card acceptance and ATM-driving merchant accounts. Comparable payment processing offering to Filler Up, though as part of a far larger portfolio including core banking software.
• Block (Square): Public payments and merchant-services giant offering card acceptance, POS hardware (Square Register, Terminal), banking, and lending to SMBs. Comparable to Filler Up's payment processing line but competes at massive scale with a much broader product portfolio.
• Global Payments: Public merchant acquiring, processing, and issuer solutions company with deep presence in retail, hospitality, and petroleum verticals. Comparable to Filler Up's merchant processing and petro payments business but operates at enterprise scale with significantly broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fillerupf
• Facebookfacebook.com/FillerUpFinancialServices
• LinkedInlinkedin.com/company/filler-up-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filler Up