Bromley Y

What Bromley Y does

Bromley Y is an independent UK-registered charity (Charity No. 291181, Company No. 1844941), founded in 1965/1966, that delivers free mental health and emotional wellbeing services to children and young people aged 0-25 across the London Borough of Bromley. Its service portfolio spans Mental Health Support Teams embedded in schools, one-to-one therapeutic interventions, age-tiered pathways (Early Years 0-5, Under 11s, Over 11s), priority support for Children Looked After and Care Leavers, SEND/EHCP provision, a community mentoring scheme (ages 14-18), and the ACTIVATE social prescribing programme (ages 16-17, up to 25 for Care Leavers/EHCP holders). All core services are delivered free at point of use, funded primarily by the London Borough of Bromley and NHS South East London ICS, with supplementary income from donations, local fundraising, corporate Charity-of-the-Year partnerships (e.g., RSM Bromley 2026, Synapri Group 2025), and bought-in traded services to schools.

The operational model relies on practitioner-led, evidence-based therapeutic approaches aligned to NICE guidelines (CBT principles, Interpersonal Therapy) rather than proprietary technology. The technology stack is commodity SaaS: Microsoft Teams for webinar delivery, Eventbrite for registration, and JustGiving for online donations. The flagship operational asset is the Bromley Integrated Single Point of Access (iSPA), jointly operated with NHS Oxleas CAMHS Bromley, which centralises referral screening, assessment, and routing across the borough. Services are distributed through schools (Whole School Approach), community settings, the Bromley Y office at 17 Ethelbert Road, and remote sessions, with referrals accepted online, by phone, by email, and in person.

The commercial / revenue mechanics combine grant-funded commissioning from two public-sector anchors (London Borough of Bromley, NHS South East London ICS) with a smaller parallel stream of paid traded services to schools (in-house counselling, wellbeing practitioner support, consultation, supervision) and third-stream charitable donations. End-user customer segments are children/young people, parents/carers, education professionals, and social care/healthcare professionals — all accessed free of charge, with a maximum wait of up to 20 weeks for one-to-one work. Headcount sits in the 51-100 band under CEO Louise Wolsey and Chair of Trustees Jackie Monk.

Name

Bromley Y

Legal name

Bromley Y

Website

https://bromley-y.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Bromley Y is a UK-registered charity providing free mental health and emotional wellbeing services—including therapy, workshops, mentoring, and social prescribing—to children and young people aged 0-25 in the London Borough of Bromley, funded by the local council and NHS.

Ownership category

akta.pro rank

Product category

Youth Mental Health and Wellbeing Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDACALAH

Family Resource Centers & Wraparound Support Services

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYHSAAAIAO

Transition & School-Readiness Support for Special Needs Children

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

Keywords

• Youth mental health services
• Children wellbeing support
• School-based therapy
• Social prescribing programmes
• Therapeutic interventions

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Funding - London Borough of Bromley: Core funding from London Borough of Bromley to deliver the Wellbeing Service for children and young people in the borough.
2. Public Funding - NHS: Funding from NHS South East London ICS and local NHS services to deliver CAMHS services in partnership.
3. Donations and Fundraising: Charity relies on donations and local fundraising to ensure delivery of young people's groups and mentoring services. Funds raised through various activities including cake sales, sponsored walks, and carol services.
4. Charity Partnership Corporate Sponsorship: Corporate partners support as Charity of the Year, providing fundraising and in-kind support. Examples include RSM Bromley and Synapri Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bromley Y is an independent UK charity that provides free mental health and emotional wellbeing services for children and young people aged 0–25 in the London Borough of Bromley. Core delivery includes Mental Health Support Teams embedded in schools, one-to-one therapeutic interventions, group workshops and webinars, Early Years (0–5) work, Under 11s and Over 11s programmes, Children Looked After and SEND/EHCP support, a 14–18 Mentoring Scheme, and the ACTIVATE social prescribing programme. The service is funded primarily by the London Borough of Bromley and NHS South East London ICS.

Product overview

Bromley Y is a charity providing a comprehensive mental health and emotional wellbeing service for children and young people (16+) in the London Borough of Bromley. The service operates through an Integrated Single Point of Access (iSPA) combining Bromley Y and Bromley CAMHS. The core offering consists of Mental Health Support Teams working in schools, one-to-one therapeutic interventions, group workshops and webinars, and specialist programmes including Early Years support (0-5), Under 11s work, Over 11s youth work, Children Looked After support, and SEND services. Additional programmes include a Mentoring Scheme for 14-18 year olds and the ACTIVATE social prescribing programme for 16-17 year olds. Traded services include school counselling and consultancy for professionals. All services are delivered free of charge, funded by the London Borough of Bromley and NHS South East London ICS.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Support Teams (MHST) Works with Bromley schools to provide early intervention for young people's mental health through a Whole School Approach, offering one-to-one support, group activities, workshops, and staff training.
• One-to-One Therapeutic Interventions Individual therapeutic support tailored to children and young people experiencing mild to moderate emotional wellbeing difficulties, delivered by qualified practitioners using evidence-based approaches.
• Webinars, Workshops and Groups Educational webinars and group sessions for young people and parents/carers covering topics such as anxiety, low mood, stress, relationships, emotionally based school avoidance, and sleep problems.
• Early Years Intervention (0-5) Parent-led interventions for families with children aged 0–5, provided in home or community settings to support parenting skills and children's emotional wellbeing.
• Under 11s Support Work with primary age children involving close collaboration with parents/carers and external agencies, offering evidence-based interventions to support parents in understanding presenting issues.
• Over 11s Youth Work Young person-centred support for those over 11 years, working collaboratively on decisions affecting them, with focus on anxiety, depression, and risk management around self-harm and suicide.
• Children Looked After & Leaving Care Support Priority support for Children Looked After and Care Leavers including faster allocation, community mentoring, and support up to age 25.
• SEND & EHCP Support Specialised emotional wellbeing services for children and young people with Special Educational Needs and Disabilities, including tailored interventions and contributions to Education and Healthcare Plans.
• Mentoring Scheme Community-based mentoring for young people aged 14–18, matching them with adult volunteers for regular meetings over 6–12 months to build supportive relationships and work towards personal goals.
• ACTIVATE Social Prescribing Programme Social prescribing programme for young people aged 16–17 (and up to 25 for Care Leavers or those with EHCPs), providing flexible one-to-one support with up to 12 sessions to develop personalised goal plans.
• School Counselling and Wellbeing Services (Traded) Buy-in services for schools including in-house counselling, wellbeing practitioner support, staff consultation, and CAMHS referral preparation.
• Consultancy and Supervision Professional consultation and supervisory services for educators, health, and social care workers supporting young people.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered secondary and core.

• RSM BromleysecondaryGTM or Marketing Partner · 1 June 2026RSM Bromley (accounting firm) selected Bromley Y as its Charity Partner for 2026. Partnership includes fundraising activities, cake sales, and team engagement to support young people's emotional wellbeing.
• Dyslexia Association of Bexley, Bromley, Greenwich and LewishamsecondaryStrategic or Co-development Partner · 1 May 2026Bromley Y's SEND Co-ordinator (Paula Smith) presented at a Dyslexia Association event, sharing expertise on supporting children with dyslexia and anxiety. The Association made a donation to Bromley Y following the presentation.
• Synapri GroupsecondaryGTM or Marketing Partner · 1 January 2025Synapri Group named Bromley Y as their Charity of the Year for 2025, providing fundraising support and recognition for the children's mental health charity's nearly 60-year service.
• London Borough of Bromley (LBB)coreStrategic or Co-development PartnerPrimary public funder of Bromley Y's Wellbeing Service for children and young people in the borough. LBB provides core funding enabling free services for Bromley residents.
• NHS South East London ICScoreStrategic or Co-development PartnerNHS body providing funding and partnership in delivering integrated mental health services in Bromley through the South East London Integrated Care System.
• NHS Oxleas CAMHS BromleycoreStrategic or Co-development PartnerCollaborative partner in the Bromley Integrated Single Point of Access (iSPA). Bromley Y and CAMHS work together to screen, assess, and route referrals to appropriate services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KIDS: UK charity supporting disabled children and young people, including SEND-related services. Comparable in supporting children with EHCPs/SEND and providing wraparound disability-inclusive services.
• YoungMinds: National UK charity focused on children and young people's mental health, including parent-facing support, campaigning, and resource libraries. Comparable in mission, beneficiary age band, and emphasis on early intervention.
• Anna Freud Centre: Children's mental health charity delivering evidence-based therapies, training, and school-linked programmes such as Mental Health Support Teams. Directly comparable to Bromley Y's clinical model and MHST delivery.
• Place2Be: UK charity providing mental health support directly in schools for children and young people. Highly comparable in target population, school-based delivery model, and use of evidence-based therapeutic approaches.

Broad incumbents

• Mind (in Bromley, Harrow, and Lambeth): National mental health charity with local Bromley affiliates delivering community-based support, including for younger adults. Overlapping in mental health delivery model and borough-level service footprint, though broader in age range.
• The Children's Society: Large national charity supporting vulnerable children and young people, including mental health, exploitation, and care leaver programmes. Comparable in supporting care leavers and disadvantaged CYP, though broader in scope.
• Relate: UK provider of relationship counselling and family support, including services for young people and parents. Comparable in addressing family relationships, parenting capacity, and CYP emotional wellbeing.
• Barnardo's: One of the UK's largest children's charities, providing mental health, looked-after children, and SEND-related services. Comparable in serving overlapping vulnerable populations including care leavers and children with SEND.
• NSPCC: UK children's charity focused on safeguarding and child welfare, with mental health-adjacent services and direct work with children and families. Comparable in safeguarding-lead structure and CYP-facing delivery.

Regional players

• Off the Record (Bromley): Local youth counselling and wellbeing charity operating across South West London including Bromley, providing free counselling to young people aged 11-25. Directly comparable mission and beneficiary cohort within the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bromleyywellbeing
• LinkedInlinkedin.com/company/bromley-'y'
• Instagraminstagram.com/bromley_y_
• Xx.com/Bromley_Y_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bromley Y