Savvy Company

What Savvy Company does

Savvy Company Inc. is a Canadian direct-to-consumer e-commerce business founded in 2003 in Ottawa, Ontario, specializing in sommelier-curated packages of Canadian wines, craft ciders, artisan cheeses, and micro-roasted coffees. The company operates as a curated aggregator, sourcing from small-batch Canadian producers whose products are often not widely available at the LCBO or grocery retail, and delivering via courier to consumers and businesses across Canada. The business is led by founder and sommelier Debbie Trenholm, supported by a team of sommeliers with over two decades of experience building direct relationships with Canadian winemakers, cideries, cheesemakers, and micro-roasters. Its proprietary feature is sommelier curation itself: expert selection, tasting notes, and food pairing guidance applied across an inventory of 368 products.

Its product surface spans recurring subscription clubs (Savvy Wicked Wines wine subscription at $79.95 every two months, the Rosé Wine Pack Summer Subscription, and the Savvy Choice Coffee Club), one-time curated bundles and surprise packs (Best Wine in Canada Mixed Bundle $119.95-$280.95, All Red Bundle $129.95-$330.95, Canadian DRY-ISH Surprise Pack $69.95-$99.95, Bubbles! Bubbles! Bubbles! at $139.95), seasonal advent calendars across four categories (Ontario Wine $159.95, Ontario Craft Cider $129.95, Canadian Non-Alcoholic $99.99, Gourmet Chocolate $149.95), gift boxes, and an annual Savvy PRIMO Pass membership at $179/year. The company also monetizes ticketed tasting experiences including the Ottawa Craft Cider Celebration (50+ ciders), Clink & Drink Pink (20+ Ontario rosés), Outstanding in Their Fields, Paint & Pinot nights, Cheese & Wine Classes, and virtual tasting experiences ($79.95-$89.95). Sub-brands include Savvy Wicked Wines, In-Cider, Cool Curds, and Savvy Choice Coffee Club.

Revenue is generated through four streams: e-commerce product sales, recurring subscription boxes, event tickets and experiences, and gift/seasonal packages, with pricing ranging from approximately $14.95 per bottle to $330.95 for premium bundles. Go-to-market is direct-to-consumer via the savvycompany.ca storefront, supported by an event-driven marketing engine across Instagram, TikTok, YouTube, Facebook, LinkedIn, an email newsletter, and a content blog. Distribution is single-country domestic with national courier delivery and an Ottawa-concentrated footprint for physical events. The company is privately held with no disclosed external funding rounds, parent company, or M&A activity.

Name

Savvy Company

Legal name

Savvy Company Inc.

Website

https://savvycompany.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Savvy Company is a Canadian direct-to-consumer e-commerce and subscription platform, founded in 2003 in Ottawa, that sells sommelier-curated Canadian wines, craft ciders, artisan cheeses, and micro-roasted coffees to consumers and gift buyers across Canada.

Ownership category

akta.pro rank

Product category

Specialty Food and Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Food & Beverage DTC (CRAFACAD)

Keywords

• Curated wine subscriptions
• Artisan cheese boxes
• Craft cider retail
• Sommelier curated gifts
• Specialty coffee clubs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of sommelier-curated wine, craft cider, artisan cheese, and coffee packages through the company website. Customers can purchase individual items or curated bundles and surprise packs.
2. Subscription Boxes: Recurring subscription boxes including Savvy Wicked Wines (Canadian wine subscription starting at $79.95 every 2 months), Rosé Wine Pack Summer Subscription, and other curated club parcels delivered on a recurring basis.
3. Event Tickets and Experiences: Revenue from ticketed events including Clink & Drink Pink (Ottawa's only rosé tasting), Craft Cider Celebration, Cheese & Wine Classes, Paint & Pinot nights, and virtual tasting experiences.
4. Gift Packages: Curated gift packages including wine and cheese gift boxes, advent calendars (Ontario Wine Advent Calendar $159.95, Canadian Non-Alcoholic Advent Calendar $99.99), and corporate gift options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Savvy Company is a Canadian direct-to-consumer e-commerce and subscription business that curates and delivers small-batch Canadian wines, craft ciders, artisan cheeses, and micro-roasted coffees. A team of sommeliers selects products from Canadian producers not widely available at retail, sold through one-time purchases, recurring subscription clubs (Savvy Wicked Wines, Savvy Choice Coffee Club, In-Cider, Cool Curds), seasonal Advent Calendars, gift boxes, and the Savvy PRIMO Pass annual membership. The company also hosts ticketed tasting events and workshops in the Ottawa region.

Product overview

Savvy Company is a Canadian e-commerce and subscription platform specializing in sommelier-curated packages of Canadian wines, craft ciders, artisan cheeses, and micro-roasted coffees. The core offering consists of curated variety packages (Wicked Wines subscription, Surprise Wine Packs, Rosé Wine Packs, Cheese & Wine Gift Boxes, DRY-ISH Surprise Packs) alongside seasonal Advent Calendars (Wine, Cider, Non-Alcoholic, Chocolate). The company operates subscription clubs for wine (bi-monthly deliveries starting at $79.95), coffee (Savvy Choice Coffee Club), and seasonal care packages. Additionally, Savvy Company hosts tasting events including the Ottawa Craft Cider Celebration, Clink & Drink Pink rosé tastings, Outstanding in Their Fields wine events, Paint & Pinot evenings, and Cheese & Wine Classes. The Savvy PRIMO Pass ($179/year) provides premium membership benefits. Products are sourced from small-batch Canadian producers and feature wines not available at the LCBO, delivered directly to customers' doorsteps.

Differentiator

Problem solved

Functional benefit

Brands

• Savvy Wicked Wines: Sommelier-curated Canadian wine subscription club featuring curated wine selections delivered to customers
• Savvy Choice Coffee Club
• In-Cider
• Cool Curds
• Savvy PRIMO Pass

Products and services

• Savvy Wicked Wines – Sommelier-Curated Canadian Wine Subscription Recurring bi-monthly subscription club delivering sommelier-curated Canadian wines from small-batch and limited-release producers not widely available at retail, starting at $79.95 + HST every two months.
• SURPRISE! Rosé Wine Pack – Summer Subscription Seasonal subscription delivering curated Ontario rosé wines every two months for a 4-month period, selected by Savvy Company's sommeliers.
• Best Wine in Canada – Mixed Surprise Bundle One-time curated mixed bundle of Canadian wines not available at the LCBO, priced between $119.95 and $280.95, featuring small-batch and limited-release selections.
• SURPRISE! Rosé Wine Pack – 5 Bottles One-time curated pack of five bottles of Ontario rosé wines hand-picked by Savvy Company's sommelier team.
• Ontario Wine Advent Calendar Seasonal advent calendar featuring 24 curated Ontario wines priced at $159.95, designed for the holiday season wine tasting experience.
• Ontario Craft Cider Advent Calendar Seasonal advent calendar featuring curated Ontario craft ciders priced at $129.95, showcasing small-batch ciders from local cideries.
• Canadian Non-Alcoholic Advent Calendar Seasonal advent calendar featuring Canadian non-alcoholic beverages, discounted from $129.95 to $99.99.
• Gourmet Chocolate Advent Calendar Seasonal advent calendar featuring gourmet chocolates priced at $149.95.
• Canadian DRY-ISH Surprise Pack Curated package featuring two Canadian wines combined with a selection of Canadian non-alcoholic drinks, priced between $69.95 and $99.95.
• Canadian Wine & Cheese Gift Box Curated gift box combining Canadian wines with artisan cheeses and gourmet accompaniments, priced at $49.95.
• Great Canadian Summer Bundle Seasonal bundle featuring 3 bottles of Ontario wines, 3 single-serving wines, 3 cans of Ontario craft cider, and 3 cans of 100% Canadian non-alcoholic drinks, available through summer promotions.
• Bubbles! Bubbles! Bubbles! Curated selection of sparkling wines and Champagne-style bottles priced at $139.95.
• Savvy PRIMO Pass Annual membership pass priced at $179.00 per year providing exclusive access to premium selections and member benefits.
• Savvy Choice Coffee Club Coffee subscription service sourcing beans from micro-roasters across Canada, featuring single-origin coffees roasted by different independent Canadian roasters.
• Savvy Care Packages Recurring curated packages of Ontario wines and craft products delivered to subscribers, available as one-time purchases or ongoing subscriptions.
• Ottawa's Craft Cider Celebration Annual ticketed event dedicated exclusively to Ontario craft cider, featuring 50+ ciders from regional cideries, held at the Britannia Yacht Club during Ontario Craft Cider Week.
• Clink & Drink Pink – Rosé Tasting Event Ottawa's only rosé and sparkling wine tasting event featuring 20+ Ontario rosé wines, with separate sessions for east and west Ottawa locations.
• Outstanding in Their Fields Ottawa's annual premier wine event featuring Canadian wineries and sommeliers, held at the Carleton Dominion-Chalmers Center.
• Paint & Pinot Ticketed elevated paint night event combining art and wine tasting experiences hosted at Savvy Company's Ottawa location.
• Cheese & Wine Class Ticketed tasting event featuring artisan cheese pairings with wines, curated by Savvy Company's sommelier team.
• Canadian Cheese Fondue Party – CRAFT CIDER & Cheese Virtual Experience Virtual tasting experience combining Canadian cheese fondue with craft cider pairings, priced at $89.95.

Quantifiable outcome

• Access to over 50 Ontario craft ciders and 20+ Ontario rosé wines at tasting events
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• 1818 Farm CiderycoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event. Small-batch Ontario craft cider producer with unique cider offerings.
• Ernest CidercoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event. Ontario craft cider producer.
• Creekside WinecoreStrategic or Co-development Partner · 22 September 2026Ontario winery featuring wines and ciders at Savvy Company events. Producer of 2025 Creekside Rosé.
• Ironwood CiderycoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration. Small-batch craft cider producer.
• West Avenue CidercoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration. Ontario craft cider producer.
• Farmgate CidercoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event.
• Lowrey BroscoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event.
• Cranberry CreekcoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event.
• Saunders CidercoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event.
• Shiny Apple CidercoreStrategic or Co-development Partner · 22 September 2026Featured cider at Ottawa's Craft Cider Celebration event.
• Sala San MarcominorOthers · 28 May 2024Venue partner for OH CANADA! All-Canadian wine event at 215 Preston St, Ottawa.
• Lighthall VineyardscoreStrategic or Co-development Partner · 22 April 2024Featured at Savvy Company's Clink & Drink Pink rosé events. Ontario winery whose South Bay Rosé 2025 was highlighted as a go-to Ontario wine.
• Brown Bag Coffee RoasterscoreStrategic or Co-development Partner · 22 March 2024Ottawa-based independent coffee roaster featured in Savvy Choice Coffee Club box. Roasted specialty-grade beans from Ecuador.
• Chinchin Coffee RoasterscoreStrategic or Co-development Partner · 22 March 2024Ottawa-based independent coffee roaster featured in Savvy Choice Coffee Club box.
• Cloud Forest CoffeecoreStrategic or Co-development Partner · 22 March 2024Ottawa-based independent coffee roaster featured in Savvy Choice Coffee Club box.
• Kafi CoffeecoreStrategic or Co-development Partner · 22 March 2024Ottawa-based independent coffee roaster featured in Savvy Choice Coffee Club box.
• Fluid Solar Roasted CoffeeminorStrategic or Co-development Partner · 22 March 2024Coffee roaster in Clayton, ON that operates entirely on solar power. Featured on Savvy Company blog.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Winc: US-based DTC wine subscription club delivering curated bottles to subscribers. Directly comparable business model — sommelier-style curation, recurring delivery, and DTC subscription economics.
• Cellars Wine Club: Long-running US wine subscription club with curated monthly selections and gift offerings. Comparable subscription and curated wine DTC model targeting enthusiast and gift buyers.
• Clos19: LVMH's luxury wine and spirits DTC platform with curated subscription and gifting. Comparable curated luxury alcohol DTC with subscription and gift revenue streams.
• Vinesse: Long-running US wine-of-the-month subscription club with curated selections and gift clubs. Highly comparable subscription and gift DTC wine model serving enthusiast consumers.
• Naked Wines: Crowdfunded wine DTC platform connecting consumers directly with independent winemakers. Comparable model of curating small/independent producer wines via a DTC subscription platform.
• WineAlign: Canadian wine review and recommendation platform with sommelier-driven curation. Closely comparable as a Canadian wine discovery and curation brand serving the same enthusiast customer with sommelier-led recommendations.
• The Cheese Club: Artisan cheese subscription and gift club with curated monthly shipments. Comparable subscription-driven curated cheese DTC model serving similar gift and enthusiast customers.
• Lot18: DTC wine and gourmet food retailer offering curated collections and member-only deals. Comparable DTC curated wine and gourmet food sales model with member pricing.

Broad incumbents

• LCBO: Liquor Control Board of Ontario — the dominant off-premise alcohol retailer in Ontario. Comparable as the primary incumbent competing for Savvy's wine customer base within the Ontario market.
• Murray's Cheese: Established US specialty cheese retailer and wholesaler with broad assortment and subscription offerings. Comparable specialty/artisan cheese retail and curation, though at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/savvycompany
• YouTubeyoutube.com/@savvycompanyinc
• Facebookfacebook.com/SavvyCompany
• LinkedInlinkedin.com/company/savvy-company
• Instagraminstagram.com/savvycompanyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savvy Company