Girls Who Grind Coffee

What Girls Who Grind Coffee does

Girls Who Grind Coffee Ltd is an independent, female-founded specialty coffee roastery established in 2017 by Casey LaLonde and headquartered in Wiltshire, South West England. The company's defining commercial rule is that 100% of its coffees are sourced directly from women producers across Brazil, El Salvador, Ethiopia, Guatemala, Peru, and Mexico, through partnerships with female-led cooperatives and importers such as Mió, Ephtah (Wubit Bekele), Volcafe/Volcafe Way, OPTCO/Café Femenino, and Bean Voyage. It roasts in small batches on a Giesen W6 roaster (named "Aunt Edie") and despatches coffee rested 7-14 days post-roast, with an emphasis on "forgiving" roast profiles designed to be accessible across skill levels and equipment types.

The product portfolio includes house blends (Girl Crush espresso, Oh My Goth dark roast, Back To The Filter, One Eye Open Half Caff), single origins (La Morena Guatemala, Wubit Bekele Ethiopia, Café Femenino Peru), a Swiss-water decaf (Dreamy Decaf), sample test roasts, gift cards, brew gear accessories, and a non-alcoholic coffee stout (Girls Who Grain Beer). The company monetizes through direct-to-consumer e-commerce on Shopify, the Femme Fix recurring subscription (weekly/fortnightly, 250g or 1kg), and a UK wholesale channel supplying cafés, offices, retailers, and farm shops, alongside authorized distribution of premium espresso equipment from La Marzocco, Victoria Arduino, Sanremo, Conti, and Synesso. It ships internationally via DHL to Europe, the US, and Australia. The business is bootstrapped, with no disclosed external funding, parent company, or acquisitions.

Name

Girls Who Grind Coffee

Legal name

Girls Who Grind Coffee Ltd

Website

https://girlswhogrindcoffee.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls Who Grind Coffee is an independent, female-founded UK specialty coffee roastery that sources 100% of its coffee from women producers and sells to consumers, subscribers, cafés, and wholesale partners across the UK and internationally.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee supply
• Women producer coffee

Headquarters

HQ city

Upton Scudamore

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct-to-Consumer Coffee Sales: E-commerce sales of specialty coffee beans to individual consumers. Products sold in 250g and 1kg bags, available as whole bean or pre-ground. Prices range from £8.16 to £14.28 per bag. Fresh roasted to order.
2. Coffee Subscriptions: Recurring subscription service (Femme Fix) offering weekly or fortnightly deliveries of 250g or 1kg bags. Subscription options include 3-month and 6-month terms. Free shipping included.
3. Wholesale Coffee Supply: Bulk supply to cafés, coffee shops, offices, retailers, and independent businesses. Available in 250g, 1kg recyclable bags, reusable 5kg buckets, and 5kg recyclable cardboard boxes.
4. Non-Alcoholic Beer Sales: Sale of alcohol-free coffee stout (Girls Who Grain Beer) using coffee from Girls Who Grind Coffee, with ingredients sourced from women growers.
5. Gift Cards: Digital gift cards sold in denominations of £10, £25, £50, and £100.
6. Coffee Equipment Distribution: Authorized distributor for professional coffee equipment including La Marzocco, Victoria Arduino, Sanremo, Conti, and Synesso machines for wholesale customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Girls Who Grind Coffee is a specialty coffee roastery that sources 100% of its green coffee directly from women producers worldwide and roasts in small batches at its Wiltshire facility. It sells the roasted coffee direct-to-consumer through its own e-commerce site (with subscription plans) and supplies UK cafés, offices, and retailers on a wholesale basis, alongside a non-alcoholic coffee stout, gift cards, and brew gear accessories.

Product overview

Girls Who Grind Coffee is an independent, female-founded specialty coffee roastery founded in 2017 that sources 100% of its coffees exclusively from women producers. The product portfolio centers on specialty coffee offerings including the Girl Crush house espresso blend, Oh My Goth dark roast, La Morena Guatemala and Wubit Bekele Ethiopia single origins, Dreamy Decaf, Café Femenino Peru, Back To The Filter seasonal blend, and One Eye Open Half Caff. Additional offerings include the Oh My Goth Coffee Stout non-alcoholic beer, The Best Gift Card Ever gift cards, Femme Fix Subscription delivery plans, and brew gear accessories. The company operates through a direct-to-consumer e-commerce platform and wholesale channels for UK businesses.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Research shows women reinvest up to 90% of income back into families and communities

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bean VoyagecoreStrategic or Co-development PartnerNon-profit organization that partners with La Tribu Grupo Mujeres in Mexico to source coffee from 65 women producers within their network. GWGC purchases decaf coffee through Bean Voyage, focusing efforts on women-led sourcing in the Jaltenango region of Chiapas.
• Volcafe / Volcafe WaycoreStrategic or Co-development PartnerImporting partner through their Volcafe Way program that sources La Morena coffee from women producers in Guatemala. The program focuses on improving quality, sustainability, and long-term economic opportunity for women producers with support in farm management, pest control, financial training, and crop yield improvement.
• OPTCO (Café Femenino Program)coreStrategic or Co-development PartnerPartnership with OPTCO to source Café Femenino coffee from Peru. OPTCO partners with cooperatives that give women farmers control of revenues, land ownership, and recognition. Café Femenino program has expanded to thousands of women farmers across nine countries.
• La MarzoccominorChannel Partner/ Reseller/ DistributorAuthorized distributor for La Marzocco professional espresso machines for wholesale customers launching specialty cafés.
• Victoria ArduinominorChannel Partner/ Reseller/ DistributorAuthorized distributor for Victoria Arduino professional coffee equipment for wholesale customers.
• SanremominorChannel Partner/ Reseller/ DistributorAuthorized distributor for Sanremo professional coffee machines for wholesale customers.
• ContiminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Conti professional coffee equipment for wholesale customers.
• SynessominorChannel Partner/ Reseller/ DistributorAuthorized distributor for Synesso professional espresso machines for wholesale customers.
• MiócoreStrategic or Co-development PartnerFemale-led company in Brazil run by Cris Gerbasi (COO Brazilian Business), Ana Luiza (COO International Business), and Renata Parisi (Owner). Mió provides 100% traceability using satellite imagery, overseeing every step from harvest to direct export. Direct trade partner that has expanded to include their own import operation into the UK.
• Ephtah (Wubit Bekele)coreStrategic or Co-development PartnerEthiopian exporter founded by Wubit Bekele, a Q-Grader focused on empowering women farmers and finding highest-quality Ethiopian coffees. Ephtah cups every lot before buying and exporting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hasbean Coffee: UK specialty roaster known for single-origin transparency and long-term producer relationships. Highly comparable sourcing philosophy, roast profile range, and direct-to-consumer/wholesale model.
• Pact Coffee: UK-based specialty coffee company combining direct-trade sourcing with a strong DTC subscription model. Highly comparable on GTM (DTC + subscription + wholesale) and customer base (UK specialty coffee enthusiasts).
• Workshop Coffee: London specialty roaster and cafe operator with focus on quality, traceability, and education. Comparable direct-trade sourcing ethos and dual wholesale/DTC channels within the UK.
• Origin Coffee: UK specialty roaster with strong direct-trade credentials and a wholesale + DTC model serving cafes, offices, and consumers. Comparable product range, sustainability positioning, and UK-based operations.
• Square Mile Coffee Roasters: London-based specialty roaster focused on direct-trade, single-origin, and blend offerings supplied wholesale to cafes and direct to consumers. Comparable product portfolio (specialty-grade roasts, multiple origins) and dual B2B/B2C distribution.
• North Star Coffee Roasters: Leeds-based specialty roaster with explicit focus on traceability, ethical sourcing, and producer relationships. Highly comparable specialty-direct-trade positioning serving UK wholesale and DTC.
• Extract Coffee Roasters: UK specialty roaster focused on quality, transparency, and direct relationships with producers. Comparable positioning in the UK DTC plus wholesale specialty coffee segment.
• Caravan Coffee Roasters: London-based specialty roaster operating cafes and wholesale supply with globally-sourced single origins. Comparable scale, UK footprint, and DTC plus wholesale distribution.
• Union Hand-Roasted Coffee: UK specialty roaster with explicit direct-trade and ethical-sourcing positioning. Comparable producer-relationship emphasis and mission-driven specialty coffee proposition.

Broad incumbents

• Counter Culture Coffee: US-based specialty coffee roaster with a long-standing direct-trade and sustainability program and a wholesale plus DTC model. Comparable direct-trade sourcing philosophy at greater scale, operating as a broader specialty incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GWG_Coffee
• YouTubeyoutube.com/channel/UCmNrISPRJXdCqkqc_PtY4dQ
• Facebookfacebook.com/girlswhogrindcoffee
• Instagraminstagram.com/girlswhogrindcoffee
• LinkedInlinkedin.com/company/girlswhogrindcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls Who Grind Coffee