Black and White

What Black and White does

Black and White Business Services GmbH is a privately held, boutique IT support and managed services provider headquartered in Neuheim, Zug, Switzerland. The firm delivers English-language IT services to international and Swiss businesses across the Zug, Zurich, and Lucerne regions, serving a client mix that includes multinational corporations, family offices, and SMBs. Named clients include Tronox, Phaidon, Burger King, Quercus, and SwissPrime. The company was founded in 2014 and operates with a 1-10 employee headcount, positioning itself as a high-touch, founder-led alternative to larger Swiss IT providers.

The core technical offering spans three product lines: Managed IT (24/7/365 help desk, network support, backup/recovery, device management, Microsoft Office 365 support, VoIP/unified communications, and ISP liaison); Cloud Services (Microsoft 365 migrations, cloud-based backup for OneDrive/SharePoint/Outlook, and cloud-based AI antivirus and web protection); and Security (CompTIA Security+ certified consultancy covering patching, encryption, access controls, firewalls, antivirus, disaster recovery, and backup). The technology stack integrates Microsoft 365, Zoom, Microsoft Teams, TeamViewer, Microsoft Remote Desktop, Citrix Receiver, VPN, VoIP, and Bloomberg for trading environments. Underlying security is anchored by a CompTIA Security+ certified team with regulatory experience including FDA CFR 21 Part 11 for pharmaceutical clients.

The business model combines recurring managed-services contracts with ad-hoc hourly IT support and a small set of publicly priced entry-point services — a small-business security assessment at CHF 199 and backup solutions starting at CHF 200/month. Go-to-market is direct sales within Switzerland, supported by content marketing via a company blog and organic social channels (Facebook, Twitter, LinkedIn). Distribution partnerships with Swisscom and UPC Cablecom extend service delivery reach. The company has built a vertical specialization layer with dedicated offerings for six industries: International Holding Companies, Family Offices, Bond Trading, Commodity Trading, Pharmaceuticals, and Recruitment. Per-product geographic sub-brands (IT Support Zug, IT Support Zürich, IT Support Lucerne) reinforce a localized, multi-region go-to-market posture.

Name

Black and White

Legal name

Black and White Business Services GmbH

Website

https://teamblackandwhite.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Black and White Business Services GmbH is a boutique Swiss IT support and managed services firm delivering English-language Managed IT, Cloud, and Security services to international and Swiss businesses across Zug, Zurich, and Lucerne, with vertical specializations in trading, pharma, family offices, and recruitment.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Help Supply Services (7363)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Managed IT services
• IT support
• Cloud services
• Cybersecurity consulting
• Remote work support

Headquarters

HQ city

Neuheim

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing IT support including help desk, security, network support, data backup and recovery, device management, Microsoft Office 365 support, VoIP and unified communications support.
2. Ad-hoc IT Support: Hourly based IT support services for immediate needs and short-term projects.
3. Security Assessment: Zug small business security assessment for 199 CHF with action plan implementation.
4. Backup Solutions: Full backup solutions for home or business starting from 200CHF.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Black and White provides managed IT services and ad-hoc IT support to international and English-speaking businesses in the Zug, Zurich, and Lucerne regions of Switzerland. Its core offerings include Managed IT (help desk, security, backup, VoIP, Microsoft Office 365 support), Cloud Services (Microsoft 365 migrations, cloud backup, AI-powered antivirus), Security (consultancy, patching, firewalls, disaster recovery), and Work From Home enablement, delivered via on-site, remote, and 24/7/365 helpdesk channels.

Product overview

Black and White is a boutique IT support and managed services company offering tailored IT services to small and medium businesses in Switzerland (Zug, Zurich, and Lucerne). The core offering consists of Managed IT (ongoing support, help desk, security, backup, VoIP, software deployment), Cloud Services (Microsoft 365 migrations, cloud backup, AI-powered antivirus), and Security services. These are complemented by specialized industry modules including International IT Support, Work From Home solutions, and industry-specific IT support for Recruitment, Pharmaceuticals, Commodity Trading, Bond Trading, Family Offices, and International Holding Companies. Services are delivered with an Anglo customer-oriented style, with geographic sub-brands for Zug, Zurich, and Lucerne locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UPC Switzerland (Sunrise UPC): Major Swiss cable/telecom provider offering business connectivity and adjacent IT services. Named as a partner of Black and White, it competes and cooperates in the same Zug/Zurich/Lucerne SME market.
• Logicalis: Global IT solutions and managed-services provider with strong presence in Europe and international enterprise clients. Comparable in supporting multinational satellite offices with managed workplace and infrastructure services.
• Computacenter: European enterprise IT infrastructure and managed-services provider with operations in Switzerland. Targets multinational and large-mid-market clients with end-user computing and managed service desk offerings that overlap Black and White's core.
• Swisscom: Switzerland's dominant telecom incumbent offering managed IT, cloud, security, and workplace services to Swiss SMEs and enterprises. Black and White explicitly works alongside Swisscom as a delivery partner while competing for the same end-customer wallet.
• Bechtle: Large European IT services and managed-services group with growing Swiss presence. Competes for the same mid-market managed IT, cloud, and security engagements but at far greater scale and with proprietary procurement leverage.
• Insight Enterprises: Global IT solutions and services provider with managed-services capabilities across Europe. Comparable end-user computing, cloud, and managed-service desk offerings targeted at mid-market and enterprise customers.
• Claranet: European managed cloud and IT services provider serving mid-market and enterprise customers across multiple geographies. Comparable cross-border IT support capability and similar cloud-migration and managed-service desk offerings.

Emerging players

• Bytes Technology Group: UK-focused IT services and managed-services provider. Comparable boutique-to-mid-market positioning serving SMB and mid-market clients with managed IT, security, and Microsoft 365-focused offerings.

Direct peers

• Aveniq: Swiss IT services and managed-services provider serving mid-market and enterprise clients across Switzerland. Comparable in vertical breadth (managed IT, cloud, security) and target customer profile.
• Netrics: Swiss managed IT and cloud services provider focused on SMEs and mid-market firms across German-speaking Switzerland. Closely comparable boutique-to-mid-market MSP competing for the same regional customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blackandwh1te
• Facebookfacebook.com/BlackandwhiteZug
• LinkedInlinkedin.com/company/black-and-white

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black and White