QooApp
QooApp is a Hong Kong-based ACG (Anime, Comic, Game) content and distribution platform serving over 8 million gamers worldwide, specializing in Japanese and Korean mobile games via multi-language storefronts, editorial news, community features, and publisher onboarding tools.
- Company typePrivate
- Founded2014
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What QooApp does
QooApp is a Hong Kong-based ACG (Anime, Comic, Game) content and distribution platform operated by QooApp Limited, founded in 2014 with 51-100 employees. It functions primarily as a specialized third-party mobile game storefront and editorial portal for Japanese and Korean titles not officially available on Google Play in overseas markets, complemented by an integrated comics module, gacha/rewards hub, and a community layer (notes, reviews, topic discussions, follow/fan graph). The platform operates localized editions in Traditional Chinese, Korean, and English, with region-specific game version routing across Japanese, Traditional Chinese, Simplified Chinese, Southeast Asian, Vietnamese, Korean, English, and Taiwanese releases, and surfaces content across mobile, PC, Nintendo Switch, PlayStation, and Xbox.
The technical stack centers on a curated multi-language content system, an SSO identity service (sso.qoo-app.com), a Developer Center (open.qoo-app.com) for publisher onboarding, and an editorial news platform organized into Mobile Games, PC & Console, Anime, Otome, VTuber, Reviews, and Events categories with a multi-author editorial team (Mr. Qoo, 高級雜工Mo編, 鬆餅, 星藍, Elly). Distribution is anchored by the QooApp Android client downloadable from apps.qoo-app.com, a web storefront with curated rankings (Hottest, Fastest Rising, Top Pre-Register, etc.), and co-marketing referral integrations with Android emulator vendors NoxPlayer and LDPlayer.
The business model is freemium consumer distribution with no direct user fees; monetization is inferred to come from sponsored event campaigns (e.g., the World Cup voting event with 10,003 participants), publisher co-marketing, and affiliate/referral fees from emulator and accelerator partners. The customer base of over 8 million gamers spans Greater China, Korea, Japan, and Southeast Asia, served via a horizontal segmentation approach that targets ACG enthusiasts as the primary persona, with secondary personas in otome/VTuber/anime fans and B2B relationships with Japanese and Korean mobile game publishers. Institutional backers include Alibaba Entrepreneurs Fund (2018) and Gobi Partners (2022); revenue, headcount, and cap table details are not publicly disclosed.
QooApp firmographics
Firmographics- Name
- QooApp
- Legal name
- QooApp Limited
- Website
- https://qoo-app.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- QooApp is a Hong Kong-based ACG (Anime, Comic, Game) content and distribution platform serving over 8 million gamers worldwide, specializing in Japanese and Korean mobile games via multi-language storefronts, editorial news, community features, and publisher onboarding tools.
- Ownership category
- akta.pro rank
QooApp industry classification
Industry- Product category
- Mobile Game Distribution Platform
- NAICS
- Software Publishers (51321)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Game & In-App Content Stores (BPAMADAC), Q&A Knowledge Communities (MPACAJAD)
Keywords
Where QooApp is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
QooApp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Game Distribution & App Distribution: QooApp provides free distribution of mobile games (Android, iOS) and serves as a third-party app store for ACG mobile games not officially available on Google Play in certain regions. Revenue model appears to be freemium distribution with no direct user charge for downloading games or using the platform.
- Event & Reward Sponsorship / Promotional Campaigns: Platform hosts branded promotional campaigns (e.g., "World Cup voting event" with 10,003 participants) and game launch events (Illusion Connect: Re launch with 10,000 summons rewards). These event-driven activations likely generate sponsorship / co-marketing revenue from game publishers.
- Partnership & Vendor Co-Marketing: Strategic partnerships with Android emulator vendors (夜神模擬器 NoxPlayer, 雷電模擬器 LDPlayer, 奇游加速器) with tracked referral URLs (utm_source=qooapk etc.), suggesting affiliate/lead-generation referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free QooApp client / platform access for gamers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
QooApp product offering
Product offeringCore offering
QooApp operates a third-party mobile game distribution and ACG content platform that aggregates Japanese and Korean mobile games (alongside PC, Nintendo Switch, PlayStation, and Xbox titles) through a free Android client and a localized web storefront, with region-specific game version routing for日版/繁中版/國際版/東南亞版/越南版/英文版/台版 editions. The platform is bundled with a multi-language editorial news portal (QooApp News), a manga vertical (QooApp Comics), a gacha/events rewards hub (QooApp Events / 轉蛋), a community notes/follow graph (QooApp Notes), and a publisher onboarding center (QooApp Developer Center), all unified by a centralized SSO identity service.
Product overview
QooApp is a unified multi-module platform for ACG (Anime, Comic, Gaming) content centered on Japanese and Korean mobile games, rather than a single standalone product. The core QooApp Mobile App anchors the experience, distributing games via the QooApp Game Store (遊戲庫) and tying together content modules including QooApp News (資訊) for editorial coverage, QooApp Comics (漫畫) for manga, and QooApp Events (福利) plus the gacha hub (轉蛋) for rewards and campaigns. Identity is unified through the QooApp SSO service, which feeds the QooApp User Center, the social QooApp Notes layer, and the notification/personalization surfaces. Publisher onboarding and developer-facing services are handled by the QooApp Developer Center, while recruitment/HR and corporate identity are surfaced via QooApp Careers and the corp.qoo-app.com corporate site.
Differentiator
Problem solved
Functional benefit
Products and services
- QooApp Mobile App Anime game platform mobile application enabling individual gamers to discover, download, and play Japanese and Korean mobile games, with multi-language UI support including Chinese (Traditional/Simplified), English, and Korean.
- QooApp Game Store / 遊戲庫 Game catalogue and third-party distribution storefront offering ranked listings (Hottest, Fastest Rising, Top Pre-Register, New, Daily/Weekly Hot, Pre-Register, Upcoming, Updated) across mobile, PC, Nintendo Switch, PlayStation, and Xbox platforms, with region-specific game version routing.
- QooApp News Editorial news portal covering mobile games, PC/console titles, anime, otome (女性向), VTubers, game reviews, and exclusive original content, organized into category feeds and produced by a multi-author editorial team.
- QooApp Comics Manga/comics vertical integrated into the QooApp platform, accessible from the main navigation and surfaced within the user center (我的漫畫) for favorites.
- QooApp Events / 福利 Promotions and rewards hub aggregating in-game giveaways, gacha/lucky-draw events (轉蛋), and themed campaigns such as the World Cup voting activity.
- QooApp Notes Social/community module supporting topic posts (e.g., #IllusionConnectRe), user-to-user following/followers, and game notes authored by the user base.
- QooApp Developer Center Onboarding portal for game publishers and developers used for integrating titles into the QooApp distribution ecosystem.
Quantifiable outcome
- Over 8,000,000 gamers reported as trusting QooApp for ACG information and gaming resources
- +4 more outcomes
Companies that use QooApp
Customer profileSegments3 records
Ideal customer profiles2 records
QooApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
QooApp partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and minor.
- Taipei Game ShowflagshipListed as an official 展會合作媒體 (exhibition media partner) on the QooApp homepage footer with logo placement and direct link to tgs.tca.org.tw. Referenced as "tpgs2026" on the QooApp main nav as a dedicated coverage hub. Strategic flagship partnership in Taiwan for ACG event coverage.
- ChinajoyflagshipListed as an official exhibition media partner on the QooApp homepage footer with logo placement and link to chinajoy.net. Major mainland China ACG/gaming exhibition partnership.
- GameStartcoreListed as an official exhibition media partner on the QooApp homepage footer with logo placement and link to gamestart.asia. Southeast Asia ACG/gaming event partnership.
- Summer Game Show (sgs.tca.org.tw)coreListed as an official exhibition media partner on the QooApp homepage footer with logo placement and link. Taiwan summer ACG/gaming exhibition.
- TGDF (Taiwan Game Development Forum)minorListed as an official exhibition media partner on the QooApp homepage footer with logo and link to 2019.tgdf.tw. Taiwan game dev industry partnership.
- digital Taipei 2018minorListed as an official exhibition media partner on the QooApp homepage footer (goo.gl/jViGdP shortlink). Taipei digital content industry event.
- Asia Gamescom (gamescom asia)coreListed as an official exhibition media partner on the QooApp homepage footer with logo and link to gamescom.asia. Singapore-based Asia edition of Gamescom.
- Indie Live Expo Winter 2021coreListed as an official exhibition media partner on the QooApp homepage footer (and Korean footer) with logo and link to indie.live-expo.games. Indie game showcase partnership.
- WePlay文化展coreListed as an official exhibition media partner on the QooApp homepage footer with logo and link to weplaymore.com. China-based indie/cultural gaming exhibition.
- CiGA (China Independent Game Alliance)coreListed as an official exhibition media partner on the QooApp homepage footer with logo and link to ciga.me. China independent game alliance partnership.
- THIS IS GAMEminorListed as an official 內容合作媒體 (content media partner) on the QooApp homepage footer with logo and link. Korean gaming media content syndication partner.
- SPICEminorListed as an official content media partner on the QooApp homepage footer with logo and link. Content syndication partner.
- otome labminorListed as an official content media partner on the QooApp homepage footer with logo and link to otomelab.com. Otome (女性向) gaming media partnership aligned with QooApp's Otome section.
- Geek CultureminorListed as an official content media partner on the QooApp homepage footer with logo and link. ACG/geek culture content syndication partner.
- indienovaminorListed as an official content media partner on the QooApp homepage footer with logo and link. Chinese indie game media content partnership.
- This is game ThailandminorListed as an official content media partner on the QooApp homepage footer with logo and link. Thai gaming media content partnership supporting Southeast Asian reach.
- 夜神模擬器 (NoxPlayer / BigNox)flagshipListed as an official 合作廠商 (vendor partner) on the QooApp homepage footer with logo and tracked referral link (tw.bignox.com/?utm_source=qooapk). Enables gamers to run QooApp-distributed mobile games on PC, extending the platform's effective reach beyond Android devices. Core channel partner for the iOS/PC game distribution motion.
- 奇游加速器 (Qiyou)coreListed as an official vendor partner on the QooApp homepage footer with logo and link to m.qiyou.cn. Network accelerator partner supporting smooth gameplay for QooApp-distributed mobile games.
- 雷電模擬器 (LDPlayer)flagshipListed as an official vendor partner on the QooApp homepage footer with logo and tracked referral link (ldplayer.tw/?n=100240). Co-marketing arrangement enabling QooApp-distributed mobile games to be played on PC via the LDPlayer Android emulator.
- MAPPA (anime studio)coreMAPPA-produced anime IP (Chainsaw Man, Mayakashi Tenshi-domo) are extensively covered and promoted via QooApp's news platform, including the launch of the Chainsaw Man mobile game project (announced at "MAPPA 15週年紀念陣容發表會") and the Mayakashi Tanshi-domo anime adaptation. QooApp serves as a regional news/PR channel for MAPPA's anime launches in Traditional Chinese markets.
- STUDIO DEEN (anime studio)coreSTUDIO DEEN-produced anime IP (notably Higurashi no Naku Koro ni) are extensively covered on QooApp, including exclusive news of the 20th anniversary new Higurashi TV anime production announced at the "綿流祭" 2nd anniversary event. QooApp functions as a Traditional Chinese news/promotional channel for STUDIO DEEN IP.
- Bushiroad / Pokelabo (Symphogear XD UNLIMITED)minorBushiroad and Pokelabo developed and operated the mobile game 戰姬絕唱 SYMPHOGEAR XD UNLIMITED which was distributed and heavily covered on QooApp from 2016 TGS reveal through 2024 service-end, including cross-IP collaborations (Higurashi Mei × Symphogear, Attack on Titan × Symphogear, Assassination Lily × Symphogear).
- Facebook (QooApp Global Page)coreOfficial "QooApp Global" Facebook page (facebook.com/QooAppGlobal/) is linked from the Korean homepage footer as a primary social/PR channel. Functions as an outbound social distribution channel for QooApp's news content.
- Disney / colyminorFeatured launch news of "Disney×coly 全新手遊《Disney Sparklink Stars》" (official website launch + community pre-registration) on the QooApp news homepage. QooApp provides pre-registration promotion for the title.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
QooApp competitors and assessment
Company assessmentDirect peers
- GameWith: GameWith is a Japanese gaming media and game database platform providing news, reviews, strategy guides, and game rankings — closely overlapping with QooApp's editorial news and game catalog modules for Japanese mobile games. It serves a similar "trusted discovery" role for Japanese mobile game players, though primarily in Japan-domestic rather than overseas.
- Pocket Gamer: Pocket Gamer is a mobile gaming media outlet covering news, reviews, and industry analysis with strong focus on the mobile games industry. It overlaps with QooApp's editorial news coverage of mobile games and serves as a similar mobile-gamer discovery and information resource, though without QooApp's distribution layer.
- TapTap: TapTap is the most directly comparable peer — a mobile game discovery platform and third-party app store with built-in community (reviews, ratings, dev relations) targeting gamers across APAC, particularly in Greater China and Southeast Asia. Both QooApp and TapTap monetize via a freemium marketplace model aimed at helping users discover and download mobile games outside of Google Play.
- 4Gamer: 4Gamer is a long-established Japanese PC/console and mobile gaming news site that competes directly with QooApp's news module for ACG gamer attention and editorial coverage, particularly for Japanese title launches. It overlaps in editorial coverage and game information aggregation.
Broad incumbents
- Bilibili: Bilibili is a major ACG-vertical video and gaming platform in Greater China that combines anime, manga, gaming content, and a community layer with 300M+ MAUs. It competes with QooApp for ACG enthusiast attention in the Traditional Chinese market and also distributes mobile games, though at much broader scale and with a wider content portfolio.
- Famitsu (KADOKAWA Game Linkage): Famitsu is Japan's flagship gaming media brand operated by KADOKAWA, covering mobile, PC, and console gaming news, reviews, and event coverage. It overlaps with QooApp's editorial news coverage of Japanese titles and event partnerships (e.g., TGS), though at much larger scale.
- Crunchyroll: Crunchyroll (owned by Sony) is a major anime streaming and ACG media platform competing for anime fan engagement and editorial content mindshare. While not a game distributor, it overlaps in ACG editorial and community features and operates at substantially larger scale in the anime vertical.
Emerging players
- MyAnimeList: MyAnimeList is a global anime and manga tracking, discovery, and community platform with overlapping user base of anime/ACG enthusiasts. While focused more on anime than games, it competes for ACG enthusiast attention and offers comparable community features (reviews, ratings, lists) that intersect with QooApp's social notes module.
Others
- indienova: indienova is a Chinese indie game community and media platform — listed by QooApp as a content media partner — that operates in the adjacent indie game discovery and ACG community space. It overlaps in community/editorial function but focuses on indie PC/console titles rather than the mobile ACG niche where QooApp is strongest.
Regional players
- Inven (This Is Game): Inven (and its This Is Game brand) is a leading Korean gaming media platform that competes directly with QooApp for Korean mobile gamer attention. QooApp actually lists THIS IS GAME as a content media partner, indicating they serve overlapping audiences in the Korean market, though with different primary business models (QooApp = distribution, Inven = media).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
QooApp social profiles
Digital presenceQooApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
QooApp leadership team
Management profileNumber of profiles
Profiles3 records
QooApp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QooApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QooApp
What does QooApp do?
QooApp operates a third-party mobile game distribution and ACG content platform that aggregates Japanese and Korean mobile games (alongside PC, Nintendo Switch, PlayStation, and Xbox titles) through a free Android client and a localized web storefront, with region-specific game version routing for日版/繁中版/國際版/東南亞版/越南版/英文版/台版 editions. The platform is bundled with a multi-language editorial news portal (QooApp News), a manga vertical (QooApp Comics), a gacha/events rewards hub (QooApp Events / 轉蛋), a community notes/follow graph (QooApp Notes), and a publisher onboarding center (QooApp Developer Center), all unified by a centralized SSO identity service.
Is QooApp a public or private company?
QooApp is a private company. It is classified as venture growth investor backed and is currently operating.
When was QooApp founded?
QooApp was founded in 2014. It employs 51 to 100 people.
Where is QooApp based?
QooApp is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does QooApp make money?
Three revenue lines are on record. Free Game Distribution & App Distribution is the primary driver. The others are event & Reward Sponsorship / Promotional Campaigns and partnership & Vendor Co-Marketing.
Who are QooApp's main competitors?
Direct peers on record are GameWith, Pocket Gamer, TapTap and 4Gamer. Broad incumbents are Bilibili, Famitsu (KADOKAWA Game Linkage) and Crunchyroll. MyAnimeList is listed as an emerging player. indienova is listed as an others. Inven (This Is Game) is listed as a regional player.
Does QooApp have an API?
Yes. QooApp operates an SSO authentication service at sso.qoo-app.com and a developer center at open.qoo-app.com/intro that supports game publishers integrating with the QooApp distribution platform. Specific API type (REST/GraphQL), authentication method, rate limits, and versioning are not specified in the available source data. Developer documentation is at open.qoo-app.com/intro.
What industry is QooApp in?
QooApp's product category is Mobile Game Distribution Platform. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of BPAMADAC, Game & In-App Content Stores. Its NAICS code is 51321.