Drink Coffee Do Stuff

What Drink Coffee Do Stuff does

Drink Coffee Do Stuff (DCDS) is a Lake Tahoe-based specialty coffee roaster founded in 2017 by Nick Visconti, a former professional snowboarder, along with co-founders Brad Farmer and Laura Visconti. The company's core technology is high-altitude roasting at 6,000ft elevation, which the company claims produces sweeter, less bitter coffee because lower atmospheric pressure causes sugar caramelization to begin sooner and last longer during roasting. DCDS offers 17+ coffee SKUs across blends (e.g., Hot Shot Espresso, Hell Yeah! Blend) and single origins (Ethiopia Yirgacheffe, Mexico Altura Veracruz, El Salvador Santa Ana Volcano, Colombia Las Mercedes, Tanzania Gaia Estate, Papua New Guinea Siane Chimbu), with 90%+ of products organic and/or Fair Trade Certified. The company has won three Good Food Awards (2018, 2021, 2026) and sells branded merchandise, mugs, and canned cold brew as add-ons.

DCDS operates a hybrid go-to-market model spanning direct-to-consumer e-commerce via Shopify (with Subscribe & Save and Bottomless smart-scale subscriptions), wholesale distribution to grocery and food service partners, and owned physical retail. Physical retail includes three Tahoe cafés (South Lake Tahoe, Incline Village, Downtown Truckee), two Reno locations (South Creek, Midtown Cafe & Roastery), and eight+ in-store grocery cafés inside Raley's O-N-E Market and Bel-Air stores across Northern California and Nevada. Wholesale partners include Whole Foods, Whitney Peak Hotel, Mt. Rose Ski Resort, Sugar Bowl Ski Resort, and corporate accounts Meta and WorkDay. The company is privately held, bootstrapped, and founder-owned, with 11-50 employees and is currently transitioning production operations from Truckee to a larger facility in Midtown Reno.

Name

Drink Coffee Do Stuff

Legal name

DRINK COFFEE DO STUFF

Website

https://drinkcoffeedostuff.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee distribution
• Branded coffee merchandise

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales of whole bean coffee, merchandise, and subscriptions through Shopify storefront. Coffee roasted same day it ships, with free shipping on orders over $50.
2. Retail Coffee Shops: Three brick and mortar coffee shops in Tahoe (South Lake Tahoe, Incline Village, Downtown Truckee) and two in Reno, selling hot coffee drinks, food items, and retail bags.
3. Wholesale Distribution: Wholesale coffee sales to grocery chains (Raley's, Bel-Air, Whole Foods), food service operators, corporate partners, and e-commerce retailers throughout Northern California and Nevada.
4. Subscription Services: Subscribe & Save program offering 10% off recurring orders (7, 14, or 28 day intervals). Bottomless smart subscription with 20% off first order and 10% off future orders, including free WIFI scale.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Drink Coffee Do Stuff roasts specialty coffee at 6,000ft altitude in Lake Tahoe and sells blends, single origin coffees, and canned cold brew through direct-to-consumer e-commerce, owned retail cafes, in-store grocery cafes, and B2B wholesale distribution. The company also offers coffee subscriptions (Subscribe & Save and Bottomless smart scale) and branded merchandise including apparel, mugs, and tumblers.

Product overview

Drink Coffee Do Stuff is a specialty coffee company offering a unified product portfolio centered on high-altitude roasting in Lake Tahoe at 6,000ft. The core offerings include 17+ coffee varieties across two main product lines: Blends (10 varieties including Hot Shot Espresso, Hell Yeah! Blend, Party Wave Blend, Bark At The Moon Blend, Tips Up Tahoe French Roast, and Après Decaf) and Single Origins (7 seasonal varieties including Ethiopia Yirgacheffe, Mexico Altura Veracruz, El Salvador Santa Ana Volcano, Colombia Las Mercedes, Tanzania Gaia Estate, Papua New Guinea Siane Chimbu). The company also offers limited edition seasonal blends (Cold Plunge, Aloha Baby) and canned cold brew. Supporting products include 22 items of branded merch/gear, mugs, and tumblers. Services encompass coffee subscriptions (Subscribe & Save and Bottomless smart scale), wholesale B2B programs, and 10 brick-and-mortar cafes plus 8 grocery cafe locations throughout Northern California and Nevada.

Differentiator

Problem solved

Functional benefit

Products and services

• Blends Coffee Ten coffee blend varieties combining multiple origins to create specific flavor profiles, including Hot Shot Espresso, Hell Yeah! Blend, Party Wave Blend, Bark At The Moon Blend, Tips Up Tahoe French Roast, and Après Decaf. Sold in 11oz, 2lb, and 5lb whole-bean options.
• Single Origin Coffee Seven seasonal single origin coffees sourced from individual countries, regions, or farms offering distinct flavor profiles, including Ethiopia Yirgacheffe, Mexico Altura Veracruz, El Salvador Santa Ana Volcano, Colombia Las Mercedes, Tanzania Gaia Estate, and Papua New Guinea Siane Chimbu. Sold in 11oz, 2lb, and 5lb whole-bean options.
• Hot Shot Espresso Flagship year-over-year bestselling espresso blend of 50% Honduras Pacayal Honey, 30% Colombia Las Mercedes, and 20% Peru Aproeco, featuring rich chocolate-fudge sweetness and candied almond depth. Sold in 11oz whole bean.
• Canned Hell Yeah! Cold Brew Ready-to-drink canned cold brew coffee available for individual purchase on the DCDS e-commerce storefront.
• Limited Edition Blend: Cold Plunge Summer cold brew limited edition blend made from 60% Honduras Pacayal Honey and 40% Peru Aproeco, featuring notes of Swiss chocolate, cream soda, and a crisp finish.
• Limited Edition Blend: Aloha Baby Seasonal summer blend featuring Hawaiian coffee from the Big Island paired with Guatemala coffee, offering tropical notes of passion fruit, black cherry, and toffee sweetness.
• Roaster's Reserve: Ethiopia Yirgacheffe Banko Chelchele Supernatural Award-winning single origin coffee from Ethiopia Yirgacheffe Banko Chelchele Kebele, naturally processed for up to 10 days, featuring stone fruit, strawberry, rose florals, and powdered sugar sweetness. Winner of the 2026 Good Food Awards.
• Roaster's Reserve: Mexico Altura Veracruz Single origin from Veracruz, Mexico with naturally processed cherries dried on raised beds for 20 days, offering jammy strawberry, cacao nibs, and buttery pistachio finish. Fair Trade, Organic, and Rainforest Alliance certified.
• Coffee Subscription Service Subscribe & Save program offering 10% off recurring orders delivered every 7, 14, or 28 days, plus a Subscribe By Usage option via Bottomless providing 20% off the first order with a free smart WiFi scale that triggers automatic reordering when supplies run low. New customers receive 20% off their first bag.
• Wholesale Coffee Program B2B wholesale coffee program for retailers, grocery stores, food service operators, corporate partners, and ski resorts in Northern California and Nevada, including equipment, training, bar design, and marketing support.
• Brick-and-Mortar Cafes Five owned physical cafe locations (three in the Lake Tahoe region and two in Reno) serving hot coffee drinks, food items, and retail bags of coffee, with the Midtown Reno location also operating as a roastery production facility.
• Grocery Cafes (Inside Raley's and Bel-Air) Eight in-store coffee cafes operating inside Raley's O-N-E Market and Bel-Air grocery stores across Truckee, Reno, Roseville, Sacramento, El Dorado Hills, Folsom, and Rancho Murieta, serving coffee drinks and retail coffee bags to grocery shoppers.
• Branded Merchandise and Gear Branded merchandise totaling 22 items including apparel (hoodies, t-shirts, beanies), mugs, tumblers, hats, and sticker packs, priced from $16 (Cold Cup) up to $60 (Embroidered Tahoe Crew, Heavyweight Hoodie).

Quantifiable outcome

• 90% of coffees at any given time are organic and/or Fair Trade Certified
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• MetaminorGTM or Marketing PartnerCorporate coffee program partner. Meta employees receive DCDS coffee through corporate program.
• Raley'scoreChannel Partner/ Reseller/ DistributorMajor grocery retail partner with 8+ in-store DCDS cafes throughout Northern California and Nevada. Raley's O-N-E Market and Bel-Air locations feature dedicated DCDS coffee cafes.
• WorkDayminorGTM or Marketing PartnerCorporate coffee program partner. WorkDay provides DCDS coffee to employees.
• Whitney Peak HotelminorChannel Partner/ Reseller/ DistributorHospitality partner serving DCDS coffee to hotel guests.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorNational grocery chain carrying DCDS wholesale coffee products in stores.
• Mt. Rose Ski ResortminorChannel Partner/ Reseller/ DistributorSki resort food service partnership providing DCDS coffee to resort guests.
• Sugar Bowl Ski ResortminorChannel Partner/ Reseller/ DistributorSki resort food service partnership providing DCDS coffee to resort guests.
• BottomlesscoreTechnology or IntegrationSmart subscription technology partner. Bottomless provides WiFi scale and automatic subscription renewal when coffee supply runs low. DCDS coffee is available through Bottomless platform with 20% first order discount and 10% recurring discount.
• TrademinorChannel Partner/ Reseller/ DistributorWholesale partner distributing DCDS coffee products.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Peet's Coffee: Established national specialty coffee roaster and cafe chain owned by JDE Peet's. Comparable as a roaster with grocery wholesale, DTC, and cafe operations, but operates at substantially larger scale and serves a broader mass-premium customer base.

Direct peers

• Philz Coffee: Specialty coffee chain with cafe locations and a strong DTC presence. Comparable as a multi-cafe specialty coffee operator with subscription and e-commerce channels.
• Intelligentsia Coffee: Premium specialty coffee roaster with cafes and a strong wholesale program. Comparable across single-origin emphasis, premium pricing, and B2B/wholesale distribution.
• Stumptown Coffee Roasters: Iconic specialty coffee roaster with cafes, wholesale, and DTC subscriptions. Comparable across product portfolio (single origins, blends, subscriptions) and multi-channel distribution model.
• Verve Coffee Roasters: Specialty coffee roaster with a strong lifestyle-driven brand and multiple cafe locations. Highly comparable to DCDS as a craft roaster that combines single-origin coffee with a lifestyle narrative and both retail and wholesale distribution.
• Counter Culture Coffee: Specialty coffee roaster focused on sustainability, single-origin transparency, and wholesale distribution to foodservice and grocery. Comparable as a roaster with strong sustainability credentials and B2B/wholesale emphasis.
• Blue Bottle Coffee: Premium specialty coffee roaster and cafe operator with national DTC e-commerce, subscriptions, and a broad cafe footprint. Directly comparable as a craft roaster competing for the same premium D2C and wholesale customer base.
• Onyx Coffee Lab: Award-winning specialty coffee roaster with cafe, wholesale, and subscription channels. Comparable as a craft roaster competing on quality accolades and a national D2C subscription business.
• Toby's Estate Coffee: Specialty coffee roaster with cafes, wholesale, and subscription offerings. Comparable in operating a hybrid roastery/cafe model with wholesale and DTC distribution.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafes, wholesale, DTC subscriptions, and a leading RTD cold brew product line. Directly comparable given DCDS's own canned cold brew SKU and subscription offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/drinkcoffdostuf
• YouTubeyoutube.com/watch?v=oa7IOU1Vx1g&feature=youtu.be
• Facebookfacebook.com/drinkcoffeedostuff
• Instagraminstagram.com/drinkcoffee_dostuff

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drink Coffee Do Stuff