What Mt. Rose Ski Tahoe does

Mt. Rose Ski Tahoe is an independently owned, privately held ski resort operating on Slide Mountain in the Carson Range above Reno, Nevada, founded in its current form in 1964 with skiing activity dating to the 1930s. The resort provides lift-accessible skiing and snowboarding across 1,200+ acres with 70+ trails ranging from beginner (20%) through expert double-black diamond (10%) terrain, including The Chutes expert-only zone (55-degree pitches, 1,000+ vertical feet) opened in December 2004. Six lifts — including two high-speed six-pack chairs and a high-speed quad — service the 1,800-foot vertical drop from the 9,700-foot summit, supported by 350 inches of average annual snowfall. The resort operates partially under a US Forest Service Special Use Permit and is positioned as Tahoe's highest-base-elevation (8,260 ft) resort with Reno as its primary catchment market.

The business operates a multi-stream revenue model: lift tickets sold via dynamic online pricing with on-mountain kiosks, a four-tier season-pass subscription product (Premier, Classic, Off-Peak, Select) ranging $375-$1,075 with renewal discounts, equipment rentals, ski/snowboard lessons (including adaptive and youth programs), on-mountain dining across multiple venues (Lodgepole Cafe, Timbers Bar, Higher Grounds, Hela's Cantina), the 431 Sports retail shop, AIARE-certified avalanche education courses, and a separate snow-tubing sub-brand, Wildslide Tahoe. Distribution is direct-to-consumer through the resort website, automated kiosks, on-mountain ticket windows, and a network of 15+ lodging partners including Marriott, Hilton, Hyatt, Peppermill, and Grand Sierra Resort. The resort also operates Winters Creek Lodge as a wedding and private event venue during the May-October shoulder season.

Technology deployment centers on RFID-enabled lift access and contactless payment, a dynamic-pricing calendar, automated pickup kiosks, mountain-wide webcams, and the third-party Ullr terrain-park mobile app. The customer base spans recreational skiers and snowboarders across all skill levels, families, expert and backcountry enthusiasts, competitive racers (the resort hosts University of Nevada NCAA skiing and 15 Northern Nevada high school race programs), event guests, and lesson participants. The resort reported operational status through late April 2026 with discounted late-season tickets, indicating ongoing viability.

Name

Mt. Rose Ski Tahoe

Legal name

Mt. Rose Ski Tahoe

Website

https://skirose.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Mt. Rose Ski Tahoe is an independently owned Reno, Nevada ski resort operating 1,200+ acres and 70+ trails with the region's highest base elevation, serving recreational skiers, families, expert riders, and competitive racing programs through lift tickets, season passes, lessons, rentals, dining, retail, weddings, and snow tubing.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Winter recreation services
• Lift access passes
• Ski equipment rentals
• Alpine ski instruction

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets: Core revenue from daily lift ticket sales including full-day, morning half-day, and afternoon half-day options. Dynamic pricing model with lower advance purchase rates and higher walk-up window prices.
2. Season Passes: Recurring revenue from multi-tier season pass products (Premier, Classic, Off-Peak, Select) ranging from $375-$1,075 for adults. Renewal rates offered for returning pass holders with discounted pricing.
3. Food & Beverage: On-mountain dining at Lodgepole Cafe, Timbers Bar, Higher Grounds coffee bar, and Hela's Cantina. Full-service restaurant and bar with diverse menu options from breakfast burritos to burgers and cocktails.
4. Retail (431 Sports): In-lobby retail shop selling ski equipment, apparel, accessories, and Mt. Rose branded merchandise. Products include Smith, Anon, Dakine, Burton brands for gloves, helmets, goggles, socks, sunscreen, and logo gear.
5. Equipment Rentals: Daily rental equipment including skis, snowboards, and helmets. Can be bundled with lift ticket purchases online. Season equipment lease program available for pass holders.
6. Avalanche Education Courses: AIARE-certified courses including Recreational Rescue ($275), Level I ($625), and Level II ($750). Season pass holder discounts available. Revenue from educational programming.
7. Wedding & Event Venue Rental: Winters Creek Lodge available for weddings, corporate events, and celebrations. Capacity up to 130 guests with pricing from $1,750 (ceremony only) to $4,750 (Saturday). Catering and bar services available.
8. Wildslide Tahoe Snow Tubing: Adjacent snow tubing park with 20 groomed lanes and conveyor lift access. Separate ticketing from ski operations. 400-space dedicated parking lot.
9. Ski & Snowboard Lessons: Instruction programs including kids lessons (ages 4-12), lesson packages (ages 12+), private lessons, group clinics, and adaptive lessons. Multi-week lesson programs and ski team coaching available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mt. Rose Ski Tahoe operates a downhill ski resort in Reno, Nevada, selling day lift tickets and season passes for lift-served skiing and snowboarding. The resort also offers ski and snowboard equipment rentals, lessons, on-mountain dining, branded retail, snow tubing, and hosts weddings and private events as ancillary revenue lines.

Product overview

Mt. Rose Ski Tahoe operates as a ski resort offering a unified portfolio of winter sports products and services centered around skiing and snowboarding. The core offering consists of lift-accessible skiing across 1,200+ acres with 70+ trails, supported by tiered season passes (Premier, Classic, Off-Peak, Select) and daily lift tickets. The resort enhances the core experience with ski and snowboard lessons, rental equipment, terrain parks (Pondo Park, DoubleDown), and expert terrain (The Chutes). Additional revenue streams include 431 Sports retail shop, multiple dining venues (Lodgepole Cafe, Timbers Bar, Higher Grounds, Hela's Cantina, Winters Creek Restaurant, Sky Bar), event hosting at Winters Creek Lodge for weddings and corporate events, and Wildslide Tahoe snow tubing as a separate sub-brand. The resort also offers youth programs (Rose Rangers, Kidz at Rose), avalanche education courses through AIARE partnership, and serves as the official training mountain for Nevada Ski Team and Northern Nevada high school racing programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wildslide Tahoe: Reno/Tahoe's largest snow tubing park featuring 20 groomed lanes, conveyor lift access, and a brand-new lodge. Located 3/4 mile west of the main resort at 22600 Mt. Rose Hwy.
• 431 Sports
• The Chutes
• Winters Creek Lodge

Products and services

• Day Lift Tickets

Quantifiable outcome

• One of first Tahoe resorts to open and last to close each season
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Tahoe FundminorStrategic or Co-development Partner$1-for-Tahoe donation option on digital ticket sales. All proceeds go to Tahoe Fund for environmental health and improvement projects. Supports local environmental stewardship.
• National Ski Area Association (NSAA)coreStrategic or Co-development PartnerEndorses NSAA's Sustainable Slopes program and has earned three sustainability certifications: Supply Chain, Education & Outreach, and Waste Reduction. Committed to Sustainable Slopes charter.
• US Forest Service, Humboldt-Toiyabe National ForestcoreOthersMt. Rose Ski Tahoe partially operates under a Special Use Permit from the US Forest Service. Regulated access to public forest lands for ski operations.
• University of Nevada (Nevada Ski Team)coreStrategic or Co-development PartnerOfficial NCAA training mountain for University of Nevada Wolf Pack ski team. Hosts NCAA Nevada Invitational and serves as home training facility. Historic partnership dating to 1954 inaugural NCAA Championships.
• AIARE (American Institute for Avalanche Research and Education)coreStrategic or Co-development PartnerPartnership for avalanche education courses including Recreational Rescue, Level I, and Level II certifications. AIARE is a 501(c)(3) nonprofit creating evidence-based avalanche education model.
• Sierra Avalanche CenterminorOthersReferenced for avalanche advisory information. Guests accessing backcountry terrain directed to Sierra Avalanche Center for safety advisories.
• Keep Tahoe Blue (Blue Crew)minorStrategic or Co-development PartnerStaff participation in Blue Crew volunteer program. Mt. Rose employees have cleaned 250+ lbs of trash from Tahoe Meadows and supported trail maintenance for Tahoe Meadows boardwalk project.
• Nevada Outdoor Business CoalitionminorStrategic or Co-development PartnerMember of Nevada Outdoor Business Coalition supporting sustainable outdoor recreation business practices in Nevada.
• Marriott (Multiple Properties)minorChannel Partner/ Reseller/ DistributorLodging partners include Aloft by Marriott Reno-Tahoe International Airport, Courtyard by Marriott Reno, Residence Inn by Marriott Reno South, and Sonesta ES Suites Reno. 20% discount for season pass holders at select properties.
• Peppermill RenominorChannel Partner/ Reseller/ DistributorFeatured lodging partner offering 20% off reservations for Mt. Rose season pass holders using promo code HROSE2. Full-service casino resort with spa and dining.
• Grand Sierra ResortminorChannel Partner/ Reseller/ DistributorFeatured lodging partner in Reno. Large-scale resort with entertainment, dining, and gaming options near Mt. Rose.
• Incline LodgeminorChannel Partner/ Reseller/ DistributorNorth Lake Tahoe lodging partner. 10 minutes from Mt. Rose with hotel and Airbnb options for ski destination stays.
• Sugar Pine FoundationminorStrategic or Co-development PartnerPartnership for forest restoration. Mt. Rose has planted over 170 blister rust-resistant trees from the Sugar Pine Foundation in areas impacted by this disease.
• Northern Nevada High SchoolscoreStrategic or Co-development PartnerHome of Nevada High School Racing program. Hosts 15 Northern Nevada high school race programs including Damonte Ranch, Reno, Galena, Hug, Manogue, McQueen, and others. Provides discounted season passes for student athletes.
• Local Suppliers (Drink Coffee Do Stuff, Tahoe Truckee Jerky, El Rosal Tortillas, Great Basin Brewing, Revision Brewing)minorStrategic or Co-development PartnerLocal purchasing partnerships supporting Nevada businesses. Sustainable purchasing policy emphasizes locally sourced products to reduce shipping emissions.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homewood Mountain Resort: Independent Lake Tahoe west shore ski resort. Closely comparable to Mt. Rose as an independent operator with a Tahoe location, similar lift-served terrain mix, and reliance on regional day-trip demand.
• Boreal Mountain Resort: Donner Summit area ski resort with night skiing and Woodward terrain park facilities. Competes for beginners, terrain park users, and family visits from Reno/Sacramento.
• Heavenly Mountain Resort: Major Lake Tahoe ski resort operated by Vail Resorts. Direct competitor in the same South Lake Tahoe catchment, offering comparable lift-served skiing and snowboarding with similar amenities and pass integration.
• Northstar California Resort: Vail Resorts-owned North Lake Tahoe ski resort. Directly competes for the same Reno/Tahoe skier base with similar lift infrastructure, terrain parks, lessons, and lodging partnerships.
• Palisades Tahoe: Alterra Mountain Company-owned resort at the north end of Lake Tahoe (former Squaw Valley/Alpine Meadows). Competes for advanced/expert skiers and is part of the Ikon Pass multi-resort ecosystem.
• Diamond Peak Ski Resort: Incline Village, Nevada ski resort operated by the Incline Village General Improvement District. Closest direct geographic competitor in North Lake Tahoe; smaller scale, similar community-focused positioning.
• Sugar Bowl Resort: Independent ski resort near Donner Summit (between Truckee and Norden). Comparable independent, family-friendly Tahoe-area resort with a Royal Gorge partnership and similar season-pass and lesson offerings.
• Sierra-at-Tahoe Resort: South Lake Tahoe ski resort. Competes for Bay Area and Sacramento drive-up visitors with similar terrain mix, terrain parks, lessons, and family programming.
• Kirkwood Mountain Resort: Vail Resorts-owned resort south of Lake Tahoe. Direct competitor for advanced/expert skiers with steep terrain and high snowfall, part of the Epic Pass ecosystem.

Broad incumbents

• Vail Resorts: Largest North American ski resort operator (Epic Pass, 40+ resorts including Heavenly, Northstar, Kirkwood in Tahoe). Provides the broader incumbent benchmark for resort economics, season-pass strategy, and capital allocation in the ski industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mtroseskitahoe
• Facebookfacebook.com/MtRoseSkiTahoe
• YouTubeyoutube.com/@MtRoseSkiTahoe
• Xx.com/MtRoseSkiTahoe

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Rose Ski Tahoe