Fishinges

Name

Fishinges

Legal name

Fishinges

Website

https://fishinges.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Editorial / Fishing Gear Reviews

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)

Keywords

• Fishing gear reviews
• Angling product reviews
• Outdoor gear editorial
• Fishing tackle reviews
• Freshwater fly fishing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Display Advertising: The company accepts a limited number of display advertising partnerships with brands whose products align with editorial values. They explicitly do not accept sponsored content or requests to modify reviews in exchange for advertising spend. Revenue is derived from advertising placements on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fishinges is an independent online publication that produces editorial reviews and field-tested content covering fishing rods, reels, footwear, apparel, field tools, knives, and tactics. The site publishes more than 120 gear reviews, supported by a small team of specialized contributors covering freshwater, fly, saltwater, surf, ice fishing, and apparel.

Product overview

Fishinges is an independent fishing gear review magazine featuring honest, field-tested reviews across multiple product categories. The publication offers Rod Reviews, Reel Reviews, Field Tools & Knives, Fishing Tactics, and Fishing Footwear content, unified under the Fishinges Magazine brand. The Gear Guide serves as the central hub consolidating recommendations across all categories. Founded in 2018, the publication covers products across 38 U.S. states through four contributor-specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishinges Magazine The Fishinges online publication delivers free editorial reviews and technique content covering rods, reels, footwear, apparel, field tools, knives, and tactics for individual recreational anglers. It is funded through display advertising and serves a U.S. angler audience.

Quantifiable outcome

• 120+ gear reviews published over 8 years
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TackleTour: Independent fishing tackle review site known for detailed reel and rod evaluations. Closely comparable as an enthusiast-driven, review-first fishing gear content site with technical depth.
• In-Fisherman: Long-running fishing media brand covering freshwater species, tackle, and tactics. Comparable as a fishing gear review and how-to publisher with overlapping audience and editorial approach.
• OutdoorGearLab: Independent gear review site using structured testing methodologies across outdoor categories. Closely comparable business model — content-led, review-driven, SEO-distributed gear reviews with editorial independence claims.
• Wired2Fish: A leading fishing media site covering rods, reels, tackle, and tactics with extensive editorial content and video. Directly comparable as a fishing-focused content publisher serving American anglers with reviews and how-tos.
• Bassmaster: Premier bass fishing media brand with editorial content, gear coverage, and tournament integration. Directly comparable as a fishing-specific content publisher targeting American anglers with gear reviews and tactics.
• Saltwater Sportsman: Specialist saltwater fishing media brand with editorial coverage of saltwater gear, boats, and tactics. Comparable for the surf/saltwater segment Fishinges covers via its surf & saltwater specialist.

Broad incumbents

• Field & Stream: Long-established outdoor media brand covering hunting, fishing, and broader outdoors. Comparable as a destination for fishing gear content and reviews but with much broader scope, larger team, and legacy print heritage.
• Outdoor Life: Established outdoor media brand with significant fishing gear review and how-to content. Overlaps directly with Fishinges' gear review content but operates at much larger scale across multiple outdoor verticals.
• MeatEater: Multi-platform outdoor content brand built around hunting and fishing with strong direct-to-consumer media and product lines. Comparable as an editorial-first outdoor media business, though with significantly greater scale and a multi-vertical footprint.

Emerging players

• Kayak Angler: Specialist fishing media brand focused on kayak fishing gear, tactics, and reviews. Comparable as a niche fishing content publisher with a defined vertical audience and gear-review focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fishingess

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishinges