In Fisherman

What In Fisherman does

In Fisherman is a privately held multi-species freshwater fishing media company founded in 1975 by Al and Ron Lindner in Brainerd, Minnesota, and currently operating as part of Outdoor Sportsman Group. It publishes a flagship bi-monthly print and digital magazine, annual species-specific guides (Bass Guide, Walleye Guide, Kayak Fishing Fun), and operates In-Fisherman TV, the In-Fisherman Storyline Podcast, plus specialty video series (Canoecopia, Strike Zone, Screen Scene). In 2025 it integrated BassFan into its digital platform, extending coverage into professional bass tournament rankings. The company serves North American recreational and competitive freshwater anglers across bass, walleye, panfish, catfish, pike, muskie, trout, and salmon, with international subscriptions available. Its business model combines consumer subscriptions (US digital $8/year, print+digital $15/year, plus Canadian and international tiers) with advertising and sponsorships from fishing-gear brands including Abu Garcia, Berkley, Humminbird, Minn Kota, Yamaha, Strike King, and Tackle Warehouse. Content is distributed through direct subscriptions, iOS and Android mobile apps, the MyOutdoorTV OTT platform, social channels, and live event coverage at Canoecopia.

Name

In Fisherman

Legal name

In-Fisherman

Website

https://www.in-fisherman.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

In Fisherman is a privately held freshwater fishing media brand owned by Outdoor Sportsman Group, publishing a 50-year-old multi-species magazine, video programming, podcasts, and species-specific guides for North American anglers. It monetizes via consumer subscriptions and brand sponsorships from major fishing-gear manufacturers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Freshwater fishing magazine
• Angling editorial content
• Fishing gear reviews
• Fishing destination guides
• Outdoor recreation media

Headquarters

HQ city

Baxter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions generating recurring revenue. Subscription tiers include digital-only and print+digital packages at various price points for US, Canadian, and international customers.
2. Advertising & Sponsorships: Revenue from sponsored content, display advertising, and brand sponsorships across the In-Fisherman TV show, website, podcast, and Canoecopia video series.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

In-Fisherman publishes a multi-species freshwater fishing magazine in print and digital editions and produces complementary video, podcast, and online editorial content covering fishing techniques, gear reviews, destination guides, and tournament news. The company sells subscriptions directly to consumers and monetizes its audience through advertising and brand sponsorships across its magazine, website, mobile apps, TV show, and podcast.

Product overview

In-Fisherman is a comprehensive multi-platform freshwater fishing media company offering a unified ecosystem of print magazine, digital subscriptions, video programming (In-Fisherman TV), audio podcasts (In-Fisherman Storyline), and digital content platforms (BassFan, CANOECOPIA, Strike Zone, Screen Scene). The portfolio includes special interest publications like the annual Bass Guide and Walleye Guide. The company operates under the Outdoor Sportsman Group umbrella and integrates BassFan tournament coverage into its digital platform, providing coverage across all major freshwater game fish species including bass, walleye, panfish, catfish, pike, muskie, trout, salmon, and ice fishing.

Differentiator

Problem solved

Functional benefit

Brands

• BassFan: Leading bass fishing tournament news coverage platform featuring World Rankings, Angler of the Year races, and professional bass fishing tournament coverage.
• In-Fisherman TV
• In-Fisherman Storyline
• CANOECOPIA

Products and services

• In-Fisherman Magazine North America's premier multi-species freshwater fishing magazine offered in print and digital editions, covering bass, walleye, panfish, catfish, pike, muskie, trout, salmon, and ice fishing with techniques, gear, and destination content.
• In-Fisherman TV Television program featuring fishing techniques, destination exploration, and instructional video episodes across multiple freshwater species, distributed online and through partner video platforms.
• In-Fisherman Storyline Podcast Audio podcast featuring interviews with fishing legends, guides, and industry experts discussing angling techniques, industry history, and storytelling.
• CANOECOPIA Paddlesports expo video series covering canoe, kayak, and outdoor gear content from the world's largest canoe and kayak expo.
• Strike Zone Video series focused on bass fishing techniques, finesse presentations, and specialized bass tactics.
• Screen Scene Video series covering sonar technology, marine electronics, and how-to content for maximizing fishing electronics.
• BassFan Bass tournament news and coverage platform featuring World Rankings, Angler of the Year races, and professional bass fishing tournament coverage, integrated within the In-Fisherman website.
• In-Fisherman Walleye Guide Annual special interest publication featuring walleye fishing techniques, locations, and insider secrets for catching walleye.
• In-Fisherman Bass Guide Annual special interest publication featuring bass fishing insights, latest techniques, and expert intel from the bass fishing world.
• Kayak Fishing Fun Special interest magazine focused on kayak fishing techniques, products, and destinations for kayak anglers.
• In-Fisherman Digital Subscription / Mobile App Digital access to In-Fisherman content across iOS and Android devices via dedicated mobile applications, including access to the online archive and news feed.

Quantifiable outcome

• Editors possess over 100 years of combined angling experience

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Outdoor Sportsman GroupcoreOthers · 1 January 2026In-Fisherman is owned and operated by Outdoor Sportsman Group, a leading outdoor media company. The company was originally founded by Al and Ron Lindner in 1975, sold to Primedia in 1998, and is now part of the Outdoor Sportsman Group portfolio alongside other outdoor titles like Game & Fish, Florida Sportsman, Fly Fisherman, and various firearms publications.
• Abu GarciaminorGTM or Marketing PartnerSponsor of In-Fisherman TV video content. Abu Garcia provides fishing reel and rod products, supporting the production of fishing technique and instructional videos.
• BerkleyminorGTM or Marketing PartnerSponsor of In-Fisherman TV content. Berkley Fishing (pure fishing brand under Vista Outdoor) provides fishing bait and tackle products for video sponsorship.
• HumminbirdminorGTM or Marketing PartnerSponsor of In-Fisherman TV. Humminbird produces fish finders and marine electronics featured in instructional fishing videos.
• Minn KotaminorGTM or Marketing PartnerSponsor of In-Fisherman TV. Minn Kota manufactures trolling motors for boats featured in fishing content.
• YamahaminorGTM or Marketing PartnerSponsor of In-Fisherman TV. Yamaha Outboards provides boat motors for fishing videos and demonstrations.
• Strike KingminorGTM or Marketing PartnerSponsor of In-Fisherman TV. Strike King Lure Company provides fishing lures and tackle for video content sponsorship.
• Tackle WarehouseminorGTM or Marketing PartnerSponsor of In-Fisherman TV. Tackle Warehouse is an online fishing tackle retailer partnering for video sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Game & Fish Magazine: Multi-species hunting and fishing magazine covering freshwater fishing among other outdoor pursuits; a sister title within Outdoor Sportsman Group competing for the same North American sportsman subscriber.
• Outdoor Life: Established outdoor sports magazine featuring fishing tips, gear reviews, and destination content; competes for advertising dollars from tackle, marine electronics, and boat sponsors in the same vertical.
• Sport Fishing Magazine: Saltwater-focused sport fishing magazine covering techniques, boats, gear, and destinations; adjacent competitor for general angler audience and tackle/electronics advertisers, with overlap on freshwater species and boat content.
• Fly Fisherman: Specialty magazine focused on fly fishing, also under the Outdoor Sportsman Group umbrella; competes with In-Fisherman's trout and salmon coverage for fly-specific subscribers and sponsors.
• BASSMASTER: Flagship bass fishing magazine and tournament media brand covering techniques, gear, and tournaments; competes directly with In-Fisherman's bass and tournament coverage (especially post-BassFan integration) for the same freshwater angler audience and tackle sponsors.
• Florida Sportsman: Sport fishing magazine covering saltwater and freshwater angling with strong regional (Florida) concentration; a sister title within Outdoor Sportsman Group and a direct competitor for fishing subscription dollars.
• Marlin Magazine: Big-game saltwater fishing magazine covering offshore techniques, tackle, and boats; competes with In-Fisherman's broader fishing vertical for sponsor dollars from marine electronics and outboard brands like Yamaha and Minn Kota.
• Field & Stream: Long-running outdoor magazine covering hunting and fishing with freshwater fishing content; competes for the same sportsman audience, sponsors, and subscription spend.

Emerging players

• Wired2Fish: Digital-native freshwater fishing media brand producing video, articles, and tournament coverage; an emerging competitor particularly for younger anglers, video CPMs, and tackle/electronics sponsorship budgets.

Broad incumbents

• Major League Fishing (MLF): Professional bass tournament organization with significant owned media content, livestreams, and video programming; competes with In-Fisherman (and BassFan) for tournament audiences, sponsor dollars, and video distribution attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InFishermanMag
• YouTubeyoutube.com/@InFishermanTV
• Facebookfacebook.com/InFisherman
• Instagraminstagram.com/infishermanmagtv
• Pinterestpinterest.com/infishermanmagtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Fisherman