NutriAI

Name

NutriAI

Legal name

Health On Purpose Ltd

Website

https://nutriaiplatform.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creator Economy Software / White-label Meal Planning App Platform

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Meal Kits & Recipe Box Delivery (AFAIAMAE)

Keywords

• Creator economy software
• White label app platform
• Meal planning apps
• Subscription app builder
• Recipe content monetization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based App Revenue: NutriAI builds fully-branded, subscription-based apps for recipe creators. Creators pay a fee (mentioned as 'our fee' in revenue calculator) while keeping recurring subscription revenue from their end-customers. The platform enables creators to generate passive monthly income through their own branded apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NutriAI builds fully-branded, subscription-based mobile meal planning apps on behalf of recipe creators, food bloggers, and fitness influencers. Creators supply their recipe content and audience; NutriAI handles app development, recipe import and customization, interactive meal plans, shopping lists, wellness tracking, marketing launch, and ongoing performance optimization, while charging creators a fee and sharing end-customer subscription revenue.

Product overview

NutriAI is a customizable app platform for recipe creators that builds fully-branded, subscription-based meal planning apps. The core offering is the Branded Meal Planning App Platform, which transforms recipe creators' content into personalized apps featuring Interactive Personalized Meal Plans, Interactive Shopping Lists, Weight & Wellness Tracker, and Menstrual Cycle Support modules. The platform includes 650 pre-built recipes that creators can select from, and the system scales recipes by calories and protein. Additional services include Marketing & Launch Campaign Services for launch support and ongoing promotion. NutriAI differentiates from alternatives like Recipe, Substack, and Cookbook by offering interactive shopping lists and recurring subscription revenue (versus ad-based models).

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Meal Planning App Platform

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• PlateJoy: Personalized meal planning subscription service that builds custom meal plans and shopping lists based on user health goals. Overlaps directly with NutriAI's recipe-scaling, personalization, and shopping-list features.
• Passcreator: White-label mobile app platform that enables content creators and publishers to launch branded apps for their audiences without coding. Closest direct analogue to NutriAI's turnkey branded-app model, though without the meal-planning specialization.
• AppMySite: No-code white-label mobile app builder targeting creators, small businesses, and influencers who want to launch their own branded apps. Comparable in offering turnkey app infrastructure to non-technical customers.

Emerging players

• Whop: Creator-economy platform that helps influencers and entrepreneurs sell digital products, communities, and apps to their audiences. Comparable in providing monetization infrastructure for creators seeking to convert audiences into recurring revenue.
• Eat This Much: Automated meal planning platform that generates meal plans based on calorie/macro targets. Comparable in its goal-based recipe scaling and shopping list generation, though it targets end-consumers rather than reselling through creators.
• Substack: Subscription-based publishing platform that enables creators to monetize content through recurring paid newsletters. NutriAI explicitly names Substack as a comparator for its recurring-revenue creator model, though the format (apps vs. newsletters) differs.
• Kajabi: All-in-one creator monetization platform offering courses, communities, and content delivery to influencers and experts. Comparable as a turnkey monetization infrastructure for creators, though its core product is courses/coaching rather than meal-planning apps.

Broad incumbents

• Yazio: Nutrition tracking and meal planning app with personalized meal plans and grocery lists in the European market. Comparable product surface (personalized plans, shopping lists, wellness tracking) but operates direct-to-consumer rather than via a creator partnership model.
• MyFitnessPal: Mass-market nutrition and meal tracking app with a large user base. Operates in the same wellness/meal-planning category at a vastly larger scale and could expand into personalized meal-plan delivery at any time.
• Mealime: Consumer-facing meal planning app with personalized meal plans, grocery lists, and recipe scaling. Operates in the same end-use category (personalized meal planning) but goes direct to consumer rather than via creator partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nutriaiplatform
• LinkedInlinkedin.com/company/nutriaiplatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriAI