East Grinstead Hockey Club

What East Grinstead Hockey Club does

East Grinstead Hockey Club (EGHC) is a UK field hockey club founded in 1897, operating from the East Grinstead Sports Club site at Saint Hill, East Grinstead, West Sussex. The club is structured around four pillars: elite performance (Men's and Ladies' 1st Teams), grassroots development (Juniors from age 5 and the EGHC Academy), sport for all (2s to 5s, Veterans, Back2Hockey), and community outreach. Its technical core is a state-of-the-art Edelgrass water-based astro-turf pitch — of the type used at Olympic, World Cup, Commonwealth Games and Euro Nations competitions — alongside an indoor hall equipped with video recording and streaming technology, LED floodlighting, a clubhouse with bar and dining, heated changing rooms, an on-site gym, and Padel courts under construction. The club is volunteer-run and operates ten adult teams across ladies' and men's sections.

The club monetises through three primary streams: recurring membership subscriptions (juniors from age 5 and adults, accessed via eghockey.org.uk), kit and merchandise sales via a strategic partnership with Grays Hockey (the Sussex-based global hockey brand, which supplies match clothing, training wear and accessories with member-discount mechanics), and sponsorship revenue from more than 30 local businesses spanning financial services, retail, construction, hospitality and education. Its GTM motion is community-led, with direct sales of memberships through eghockey.co.uk and eghockey.org.uk, supported by social media presence (Facebook, Twitter, Instagram), a YouTube match-streaming channel and a regular email newsletter ('The Grinner'). It serves members across Sussex and South East England.

EGHC's competitive credibility rests on a sustained record of national success: 14 men's indoor national titles (the most in UK indoor hockey), four women's indoor titles (most recently February 2024), and a women's outdoor national title in 2023 — across five consecutive decades. The club has been represented at eight Olympic Games (1984, 1988, 1992, 2008, 2012, 2016, 2021, 2024), and its coaching roster includes Olympic, World Cup, Commonwealth Games and Euro Nations players supplemented by a pipeline of Nottingham University graduates. The EGHC Academy operates as the club's talent-development and outreach arm, partnering with multiple independent preparatory and senior schools for structured junior pathways.

Name

East Grinstead Hockey Club

Legal name

East Grinstead Hockey Club

Website

https://eghockey.co.uk

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

501–1,000 employees

Short description

East Grinstead Hockey Club is a volunteer-run UK field hockey club founded in 1897, offering membership-based adult, junior, veteran and Back2Hockey programmes on a state-of-the-art water-based Edelgrass pitch at East Grinstead Sports Club in Sussex.

Ownership category

akta.pro rank

Product category

Amateur Sports Clubs (Field Hockey)

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Field hockey club
• Hockey coaching services
• Junior hockey development
• Club membership programmes
• Sports facility operations

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Membership Fees: Annual and seasonal membership fees for adult and junior members. Junior membership for ages 5 and above. Adult membership includes access to facilities, teams, and club benefits.
2. Kit and Merchandise Sales: Club kit supplied by Grays Hockey including match clothing, training wear, and accessories. EGHC member discounts available for those who consent to share email with Grays.
3. Sponsorships and Partnerships: Multiple local business sponsors provide financial and in-kind support. Includes team sponsorship, pitch advertising, digital partnerships, and player sponsorship options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

East Grinstead Hockey Club is a volunteer-run field hockey club founded in 1897 that delivers membership-based hockey participation (men's, ladies', junior from age 5+, veterans and Back2Hockey), coaching and talent development through the EGHC Academy, and access to an Edelgrass water-based astro-turf pitch, indoor hall and clubhouse facilities. The club operates ten adult teams plus junior and veteran's sides and has produced Olympic representatives across eight Games.

Product overview

East Grinstead Hockey Club is a performance-focused hockey club offering membership-based services including adult and junior hockey participation, coaching programmes, and access to premium facilities. The club operates a multi-level structure balancing elite performance (Men's and Ladies' 1st Teams), grass roots development (Juniors from age 5+), and sport for all (Veterans, Back2Hockey). Core offerings include EGHC Membership, the EGHC Academy/Talent Academy, and Indoor Hockey Programme. Facilities include a state-of-the-art Edelgrass water-based astro-turf pitch, indoor hall with video technology, club house with bar and dining, heated changing rooms, and a Padel courts complex under development. Kit supply is provided through a strategic partnership with Grays Hockey via the EGHC Store. The club runs multiple team levels, training schedules, and the 1897 Club senior membership recognition programme.

Differentiator

Problem solved

Functional benefit

Products and services

• East Grinstead Hockey Club Membership (Adult and Junior) Annual and seasonal membership for adults and juniors (age 5+) granting access to EGHC teams, coaching, clubhouse and pitches. Signup via eghockey.org.uk.
• EGHC Indoor Hockey Programme Programme of indoor hockey activity using EGHC's dedicated indoor hall, including video recording and streaming for training review, plus a Junior Indoor Hockey Programme launching Autumn 2024.
• EGHC Academy / Talent Academy Junior talent development and outreach programme delivering coaching for young hockey players from age 5 upwards, operating exclusively at EGHC.
• EGHC Coaching Services Performance, social and grass-roots hockey coaching delivered by experienced coaches including World Cup, Commonwealth Games and international players, covering juniors through to 1st XI levels.
• East Grinstead Sports Club Gym On-site gym facility with connected equipment, video and audio, and supervised strength & conditioning, available to EGHC members under special promotions.
• EGHC Store / Kit Shop Club kit (match clothing, training wear, accessories) sold through a strategic partnership with Grays Hockey via the EGHC store, with EGHC member discounts available.

Quantifiable outcome

• Most successful indoor club in the UK with 14 national titles
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

42 partnerships are on record, tiered core and minor.

• Grays HockeycoreStrategic or Co-development PartnerStrategic partnership with world's most famous hockey brand based in Sussex. Grays supplies EGHC Club Kit including match clothing, training wear, and accessories. Grays Ambassadors include EGHC players Alex Malzer and Lily Walker. EGHC members receive discounts by consenting to share email with Grays.
• Beaufort FinancialminorGTM or Marketing PartnerNationwide partnership of Independent Financial Advisers offering financial services. Felix, a lifelong EGHC member, provides holistic financial planning, investments, retirement planning, and Will writing services to club members.
• Chapter OneminorGTM or Marketing PartnerRestaurant offering exceptional food in a stylish setting with extensive wine list and cocktails. Located in Kent, serving fine dining and brasserie meals Wednesday to Saturday.
• Future AudiominorGTM or Marketing PartnerElectronics store on East Grinstead High Street offering high-quality electronics, speakers, radios, headphones, turntables, and vinyl records. Provides bespoke installation services.
• Charles MillsminorGTM or Marketing PartnerConstruction company partnership with the club.
• Hansfords MenswearminorGTM or Marketing PartnerFamily owned menswear store with online business run by Courtney Hansford, EG ladies player since 2010 and former Vice Captain. Specializes in European sourced and made clothing.
• Milestone AdvisoryminorGTM or Marketing PartnerLeading corporate advisory boutique focusing on growth advisory and sell-side M&A in marketing services and related-tech industry. Team of seasoned advisors and former business leaders.
• Mostro PizzaminorGTM or Marketing PartnerMobile pizza takeaway service that freshly prepares, cooks and serves pizza directly from oven at customer's location. Focuses on customer service and human interaction.
• Gunner CookeminorGTM or Marketing PartnerInternational high-growth professional services firm with experts spanning legal and other disciplines. Focuses on delivering positive impact for clients.
• UtiliseminorGTM or Marketing PartnerSpecialist recruitment firm supplying staff within Utilities and Highways Infrastructure Sector. Works with main contractors, consultancies, local councils, and sub-contractors throughout UK and overseas.
• Worth SchoolminorGTM or Marketing PartnerIndependent Catholic day and boarding school for boys and girls aged 11 to 18 in Sussex countryside. Major sports include rugby union, football, hockey, cricket, tennis and athletics.
• Copthorne PreparatoryminorGTM or Marketing PartnerPreparatory school partnership with EGHC.
• BrambletyeminorGTM or Marketing PartnerSchool partnership with EGHC.
• Bedes SchoolminorGTM or Marketing PartnerSchool partnership with EGHC.
• Woldingham SchoolminorGTM or Marketing PartnerSchool partnership with EGHC.
• WhitgiftminorGTM or Marketing PartnerSchool partnership with EGHC.
• East Grinstead ScaffoldingminorGTM or Marketing PartnerLocal scaffolding company partnership.
• Valley Builders East GrinsteadminorGTM or Marketing PartnerLocal builders company partnership.
• Hire CentreminorGTM or Marketing PartnerEquipment hire company partnership.
• Gatwick Self StorageminorGTM or Marketing PartnerSelf storage facility partnership.
• Gold GroupminorGTM or Marketing PartnerBusiness group partnership.
• OneillsminorGTM or Marketing PartnerSportswear and equipment supplier with EGHC team shop.
• Pancreatic Cancer ActionminorGTM or Marketing PartnerCharitable cause partnership.
• Kitchens BespokeminorGTM or Marketing PartnerBespoke kitchen company partnership.
• IprominorGTM or Marketing PartnerCompany partnership.
• Clip'n'ClimbminorGTM or Marketing PartnerIndoor climbing centre in Crawley with 33 challenges and soft play zone. Offers sessions for school groups, kids, adults, special needs and corporate groups.
• Crowne PlazaminorGTM or Marketing PartnerHotel partnership for visiting teams and events.
• ColesminorGTM or Marketing PartnerLocal business partnership.
• Collingwood BatchelorminorGTM or Marketing PartnerLocal business partnership.
• Penny FarthingminorGTM or Marketing PartnerJewellery store partnership.
• RiemansminorGTM or Marketing PartnerLocal business partnership.
• Signature MeminorGTM or Marketing PartnerLocal business partnership.
• Tech-FellowminorGTM or Marketing PartnerSpecialist technology recruitment firm founded in 2012 connecting candidates with financial services companies.
• thisisnessieminorGTM or Marketing PartnerLocal business partnership.
• Lingfield CollegeminorGTM or Marketing PartnerSchool partnership.
• London Road Bar and GrillminorGTM or Marketing PartnerRestaurant partnership.
• WiremillminorGTM or Marketing PartnerLocal business partnership.
• Zara FloraminorGTM or Marketing PartnerFlorist partnership.
• JuhaminorGTM or Marketing PartnerLocal business partnership.
• STXminorGTM or Marketing PartnerField hockey equipment brand partnership.
• Eva Gilbert PhotographyminorGTM or Marketing PartnerLocal photographer specializing in sports and action photography. Attends Premier League matches and provides professional headshot and portfolio images of performance players.
• East Grinstead Sports ClubcoreStrategic or Co-development PartnerShared facilities at Saint Hill. Includes clubhouse with bar and dining, gym, changing rooms, and multi-sport site with indoor hall, padel courts (coming), and pitch.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wimbledon Hockey Club: Wimbledon is a leading London-area field hockey club with a strong performance tradition and active junior development pathway. Comparable to EGHC as a membership-based hockey club combining elite teams with community-level participation.
• Holcombe Hockey Club: Holcombe is a top-tier English field hockey club competing in the same national leagues as EGHC. Both clubs balance elite performance with grassroots development and have produced Olympic-representative players, operating comparable club membership and academy structures.
• Reading Hockey Club: Reading Hockey Club is a long-established South East England field hockey club with a similar performance and community balance to EGHC. Both clubs operate membership-based models with junior academies and adult team structures.
• Old Georgians Hockey Club: Old Georgians is a high-performing English field hockey club competing in the top tier of the national league system. Comparable to EGHC as a performance-oriented club with elite teams and established junior pathway.
• Clifton Robinsons Hockey Club: Clifton Robinsons is a top-tier English women's field hockey club with national titles and an established junior pathway. Comparable to EGHC's women's programme, which won the 2023 outdoor national title and multiple indoor titles.
• Surbiton Hockey Club: Surbiton is one of the most decorated field hockey clubs in England and a long-standing rival of EGHC in the England Hockey league system. Both clubs compete at the top tier of English club hockey with multiple national titles and Olympic-representative players, making them the closest direct comparison.
• Beeston Hockey Club: Beeston is one of the most successful English field hockey clubs historically, particularly in indoor hockey. Directly comparable to EGHC's indoor hockey pedigree (14 national indoor titles) and overall national-level competitive record.

Others

• Grays Hockey: Grays Hockey is EGHC's strategic kit and merchandise partner and one of the world's most recognised field hockey brands. Comparable as a closely-linked ecosystem participant rather than a competitor, given the embedded commercial and ambassador relationship.
• England Hockey: England Hockey is the national governing body for field hockey in England. Relevant as the ecosystem participant that sanctions the leagues in which EGHC competes and accredits the club's coaching and competitive pathways.
• East Grinstead Sports Club: East Grinstead Sports Club is the parent multi-sport site that hosts EGHC and shares clubhouse, gym, and grounds facilities. Directly comparable as the shared-infrastructure host and a strategic partner for EGHC's facility expansion plans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eghockeyclub
• YouTubeyoutube.com/c/eastgrinsteadhockeytv
• Facebookfacebook.com/eastgrinsteadhc
• Instagraminstagram.com/eastgrinsteadhc
• LinkedInlinkedin.com/company/east-grinstead-hockey-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Grinstead Hockey Club