What Swimmers does

Swimmers is a privately held, Austin-based company founded in 2019 that operates an AI-powered platform focused on male fertility improvement, an underserved dimension of a market in which male factors contribute to roughly half of all infertility cases. The product consists of three integrated components: an AI Assessment that ingests 50+ fertility-relevant factors (lifestyle, health history, goals), an AI Plan that outputs personalized diet, lifestyle, and supplement recommendations, and AI Coaching that enables users to upload semen analysis results over time to track progress against a reported 74-day sperm regeneration cycle. The platform is clinically anchored by a medical advisory board of board-certified reproductive urologists from Columbia University and Mount Sinai, lending scientific credibility in a category historically marked by stigma and generic advice.

The company pursues a product-led growth motion: consumers access the AI assessment directly through the company's website, receive a personalized plan, and progress into an ongoing coaching/subscription experience. Reported scale metrics include 10,000+ users on the platform, a 4.9/5 user rating, an outcome claim of 94% of users seeing improvement within 90 days, and a 38% average motility increase. Distribution is exclusively direct-to-consumer via the website, with no disclosed B2B, employer, clinical, or pharmacy channels.

Swimmers monetizes through subscription-based access to its AI platform and personalized plans (pricing not publicly disclosed), and is privately financed (1-10 employees, no disclosed funding rounds or institutional investors). Operating status is active, with no disclosed partners, regulatory actions, M&A, leadership changes outside the advisory board, or proprietary IP portfolio.

Name

Swimmers

Website

https://swimmers.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Swimmers is an AI-powered direct-to-consumer platform that helps men improve fertility through a personalized assessment, action plan, and coaching experience, anchored clinically by reproductive urologists from Columbia and Mount Sinai.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. AI Fertility Assessment and Improvement Plan Subscription: Users complete an AI-powered assessment and receive personalized fertility improvement plans. The platform provides ongoing coaching and progress tracking. Revenue appears to come from subscription-based access to the AI platform and personalized plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Swimmers provides an AI-powered male fertility improvement platform consisting of an AI Assessment that analyzes 50+ fertility-relevant factors from user health profiles, an AI Plan that delivers personalized diet, lifestyle, and supplement recommendations, and AI Coaching for ongoing progress tracking via semen analysis uploads. The platform targets individual men and couples experiencing fertility challenges, offering science-backed, personalized care designed by reproductive urologists.

Product overview

Swimmers is an AI-powered male fertility improvement platform consisting of three integrated components: an AI Assessment that analyzes 50+ fertility-relevant factors, an AI Plan providing personalized diet/lifestyle/supplement recommendations, and AI Coaching for progress tracking via semen analysis uploads. The platform is designed by reproductive urologists from Columbia University and Mount Sinai and targets men experiencing infertility issues.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Assessment

Quantifiable outcome

• 94% of users see improvement in 90 days
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ro: Ro is a direct-to-patient healthcare platform offering treatments across men's health, fertility, and weight. Comparable as a subscription telehealth incumbent that has expanded into fertility services, providing a potential acquirer or eventual competitor in men's reproductive care.
• Hims & Hers Health: Hims is an established telehealth platform covering men's hair, skin, sexual health, and increasingly fertility. Comparable as a broad men's health/wellness brand with overlapping AI-driven personalization, larger scale, and subscription model — but without Swimmers' specialized male-fertility focus.

Direct peers

• Legacy: Legacy is a DTC male fertility testing and sperm freezing/cryostorage service with supplements and at-home collection kits. It is the most direct comparison: same customer (men concerned with fertility), adjacent products (testing + supplements + plan), and an even more clinical/diagnostic orientation.
• Fellow: Fellow sells male fertility supplements and at-home hormone/fertility testing with a subscription model. Comparable to Swimmers as a DTC, AI-informed men's reproductive-health brand targeting the same anxiety-driven buyer considering at-home semen analysis.
• Sapyen: Sapyen provides at-home male fertility testing with personalized reports. Comparable as a DTC, science-forward fertility testing brand targeting the same male buyer with a clinical underlay.
• ExSeed Health: ExSeed combines an at-home sperm test with a personalized lifestyle/supplement program for male fertility, including an app for tracking. Directly comparable to Swimmers' AI assessment + plan + coaching stack.
• Trak by Sandstone Diagnostics: Trak sells an at-home sperm test and fertility improvement system with a focus on tracking motility over time. Directly overlaps Swimmers' semen-analysis upload and progress-tracking features.
• Mojo Fertility: Mojo offers at-home semen analysis kits paired with teleconsultations and personalized plans. Overlaps with Swimmers on the male-fertility self-serve assessment and improvement-plan journey, with stronger diagnostics.

Emerging players

• Marek Health: Marek Health provides direct-to-consumer men's hormone and fertility optimization (testosterone, sperm count) with personalized protocols. Comparable as a personalized, evidence-led men's reproductive-health brand with supplements and lab work.
• Posterity Health: Posterity Health is a male fertility clinic network offering teleconsults, diagnostics and treatment. Comparable as a male-fertility-focused emerging player, but with a clinical rather than self-serve AI coaching angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tryswimmers
• LinkedInlinkedin.com/company/tryswimmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimmers