Moonen Packaging
Moonen Packaging is a Netherlands-based industrial and consumer packaging distributor serving Food, Industry, Logistics, and Retail verticals with sustainable packaging solutions, integrated logistics, and inventory management. Founded in 1955, it is B-Corp certified and operates as part of OptiGroup.
- Company typePrivate
- Founded2026
- HeadquartersWeert, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Moonen Packaging does
Moonen Packaging is a Netherlands-based, privately held industrial and consumer packaging distributor founded in 1955 and headquartered in Weert. The company operates as a "personal packaging manager," supplying packaging materials, disposables and hygiene products to four primary verticals — Food, Industry, Logistics and Retail — and positions itself as a sustainability-focused chain coordinator with nearly 70 years of operating history. Its product portfolio spans industry-specific solutions (Food, Industrial, Logistics, Retail packaging) as well as sustainability-led lines including grass-based cardboard boxes (Gras Dozen), the Happy Plastic recycled-plastics range, and a dedicated sustainable shipping packaging (Duurzame Verzendverpakkingen) offering. B-Corp certified since 2022, the company has committed to operating CO2-neutral by the end of 2026.
The company generates revenue through two main streams: direct sales of packaging products via a consultative, account-managed motion targeted at enterprise customers, and a self-serve e-commerce webshop at moonendirect.nl targeting SMB and individual buyers. Alongside product supply, Moonen offers integrated logistics services and inventory management, effectively acting as an outsourced packaging function for clients. Marketing and lead generation are driven primarily through a Dutch/English corporate website with sustainability-focused thought leadership content.
Moonen operates as a subsidiary of OptiGroup, a diversified European corporate group, which provides group-level scale, procurement leverage and cross-selling reach. Operating geographies are concentrated in the Netherlands, with the parent group providing broader European footprint potential. The company employs between 101 and 250 people, and no external funding, M&A activity, or public financial disclosures are present in the source data.
Moonen Packaging firmographics
Firmographics- Name
- Moonen Packaging
- Legal name
- Moonen Packaging
- Website
- https://corporate.moonenpackaging.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moonen Packaging is a Netherlands-based industrial and consumer packaging distributor serving Food, Industry, Logistics, and Retail verticals with sustainable packaging solutions, integrated logistics, and inventory management. Founded in 1955, it is B-Corp certified and operates as part of OptiGroup.
- Ownership category
- akta.pro rank
Moonen Packaging industry classification
Industry- Product category
- Industrial Packaging Distribution
- NAICS
- Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (561910), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
Keywords
Where Moonen Packaging is headquartered
LocationHeadquarters
- HQ city
- Weert
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Moonen Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Packaging Product Sales: Sale of packaging materials and solutions across multiple industry verticals including Food, Industry, Logistics, and Retail sectors.
- Logistics Services and Inventory Management: Comprehensive logistics services and inventory management offered as part of their total packaging solutions, allowing customers to focus on core activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Moonen Packaging product offering
Product offeringCore offering
Moonen Packaging distributes industrial packaging, food and non-food packaging, packaging materials, disposables, and hygiene items. Operating as a 'personal packaging manager' and chain coordinator, the company delivers total packaging solutions across Food, Industry, Logistics, and Retail verticals, complemented by logistics services, inventory management, and sustainable product lines including grass-based boxes and Happy Plastic.
Product overview
Moonen Packaging operates as a comprehensive packaging solutions provider offering industry-specific and sustainable packaging products. The company functions as a 'personal packaging manager' delivering total solutions across Food, Industrie (Industry), Logistiek (Logistics), and Retail sectors, complemented by sustainable shipping packaging (Duurzame Verzendverpakkingen) and Happy Plastic product lines. The portfolio also includes innovative grass-based boxes (Gras Dozen) and an online webshop channel (MoonenDirect). The company positions itself as a sustainable packaging pioneer with nearly 70 years of experience, offering logistics services and inventory management alongside their core packaging products.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Packaging Solutions Packaging solutions specifically designed for the food industry to keep products fresh and protected during storage and transport. Targeted at food sector businesses.
- Industrial Packaging Solutions Packaging solutions ranging from large volumes to specialized custom packaging for industrial applications. Targeted at industrial businesses requiring bulk or tailored packaging.
- Logistics Packaging Solutions Packaging solutions designed for safe and protected transport of products throughout logistics operations. Targeted at logistics companies and shippers.
- Retail Packaging Solutions Complete packaging solutions for retail stores and brand experience, including shop and branding elements. Targeted at retail businesses seeking store and brand presentation packaging.
- Sustainable Shipping Packaging Sustainable shipping packaging solutions designed to minimize environmental impact while protecting products during transport. Targeted at businesses seeking eco-friendly shipping alternatives.
- Happy Plastic Sustainable packaging line utilizing recycled or sustainable plastic materials to support environmental consciousness in packaging. Targeted at businesses seeking sustainable plastic alternatives.
- Grass-Based Cardboard Boxes Innovative boxes made from grass as raw material, representing the company's pioneering sustainable packaging innovations with reduced environmental impact compared to traditional cardboard.
Quantifiable outcome
- CO2-neutral operations by end of 2026
Companies that use Moonen Packaging
Customer profileSegments6 records
Ideal customer profiles4 records
Moonen Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Moonen Packaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OptiGroupparent/groupMoonen Packaging is part of OptiGroup, a larger corporate group. This relationship provides the company with group-level resources and positioning within the packaging industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Moonen Packaging competitors and assessment
Company assessmentBroad incumbents
- Sealed Air: Global packaging company specializing in protective and food packaging solutions with growing focus on sustainable materials. Comparable to Moonen's food packaging and logistics/protective packaging offerings.
- Smurfit Kappa: Global leader in corrugated packaging with pan-European operations and a growing sustainable packaging portfolio. Comparable to Moonen across all four verticals (Food, Industry, Logistics, Retail) but at vastly greater scale and with integrated manufacturing.
- DS Smith: Major European packaging manufacturer and recycler serving retail, industrial and e-commerce customers with corrugated and sustainable packaging. Comparable to Moonen's industrial and retail verticals and its emphasis on circular-economy solutions.
- Mondi: Vertically integrated paper and packaging manufacturer with strong European presence and focus on sustainable packaging solutions. Comparable to Moonen on the sustainability positioning and paper-based packaging range, though at much larger scale.
Emerging players
- Ranpak: Specialist in paper-based protective and sustainable packaging solutions, focused on replacing plastic with fiber-based cushioning. Comparable to Moonen in the niche of sustainable packaging materials and innovation-driven product positioning.
- Packhelp: European online packaging supplier offering custom-branded packaging via a digital platform. Comparable to Moonen's MoonenDirect webshop channel and its emphasis on brand-experience-driven retail packaging solutions.
- Notpla: UK-based sustainable packaging startup producing bio-based and seaweed-derived packaging alternatives. Comparable to Moonen's sustainable material innovation pipeline (e.g., grass-based boxes, Happy Plastic) but focused on food-contact applications.
Direct peers
- Antalis: European distributor of paper, packaging and visual communication products, headquartered in France. Directly comparable to Moonen as a multi-vertical packaging and paper distributor operating across Europe with both product and service offerings.
- Rajapack: European packaging distributor with catalog and online ordering model serving SMB and enterprise customers across multiple countries. Comparable to Moonen's mixed direct-sales + webshop distribution model and multi-vertical packaging solutions.
Regional players
- Papier Union: German wholesale distributor of paper, office supplies and packaging products serving the DACH region. Comparable to Moonen's wholesale distribution model and paper-based packaging portfolio but operating in a different national market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Moonen Packaging social profiles
Digital presenceMoonen Packaging compliance and trust
Trust signalCompliance1 record
Moonen Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonen Packaging leadership team
Management profileNumber of profiles
Moonen Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonen Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonen Packaging
What does Moonen Packaging do?
Moonen Packaging distributes industrial packaging, food and non-food packaging, packaging materials, disposables, and hygiene items. Operating as a 'personal packaging manager' and chain coordinator, the company delivers total packaging solutions across Food, Industry, Logistics, and Retail verticals, complemented by logistics services, inventory management, and sustainable product lines including grass-based boxes and Happy Plastic.
Is Moonen Packaging a public or private company?
Moonen Packaging is a private company. It is classified as corporate owned and is currently operating.
When was Moonen Packaging founded?
Moonen Packaging was founded in 2026. It employs 101 to 250 people.
Where is Moonen Packaging based?
Moonen Packaging is headquartered in Weert, Netherlands, in the Europe region.
How does Moonen Packaging make money?
Two revenue lines are on record. Packaging Product Sales are the primary driver. The others are logistics Services and Inventory Management.
Who are Moonen Packaging's main competitors?
Broad incumbents on record are Sealed Air, Smurfit Kappa, DS Smith and Mondi. Emerging players are Ranpak, Packhelp and Notpla. Direct peers are Antalis and Rajapack. Papier Union is listed as a regional player.
Does Moonen Packaging have an API?
No public API is recorded for Moonen Packaging.
What industry is Moonen Packaging in?
Moonen Packaging's product category is Industrial Packaging Distribution. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins). Its NAICS code is 322219 and its SIC code is 2650.