Piazza Research

Name

Piazza Research

Legal name

Piazza Research Pty Ltd

Website

https://piazzaresearch.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Social research consulting
• Customer experience research
• Advertising research
• Data analytics consulting

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. XPert Research Services: Full-service research consulting where Piazza Research conducts complete research projects for clients, including research design, data collection, analysis, and strategic recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Piazza Research conducts market and social research projects for private enterprise and government clients across Australia. Its core offering is delivered through two registered service models: XPert™, a full end-to-end research service handling research design, project management, data collection, analysis, reporting, and strategy formulation; and YouDo™, a training and support service that teaches client teams to conduct their own research to ISO 20252 standards. Supporting capabilities include communications, advertising and marketing research, CX/UX/CSAT research, and advanced analytics.

Product overview

Piazza Research provides market and social research services through two main offerings: XPert™ delivers full end-to-end research where the company handles the complete project lifecycle, while YouDo™ is a training program that builds client capability for conducting their own research. Additional service categories include communications, advertising and marketing research, customer experience (CX)/user experience (UX) research, and advanced analytics services.

Differentiator

Problem solved

Functional benefit

Brands

• XPert™: Full end-to-end research service where Piazza Research conducts the entirety of the research project including research set-up, project management, data collection, analysis, reporting and strategy formulation.
• YouDo™

Products and services

• XPert™ Full end-to-end research service where Piazza Research conducts the entirety of the client's research project, handling research set-up, project management, data collection, analysis, reporting, and strategy formulation. Includes expert consultant matching to project needs, full project communication, and delivery to ISO 20252 international quality standard. Intended for private enterprise and government clients who lack the time or capability to conduct research internally.
• YouDo™ Training and support service that teaches client teams how to conduct their own quality research to ISO 20252 standards, with expert guidance during their first project and ongoing access to consultants. Includes practical on-the-job training in qualitative or quantitative research, access to Piazza Research's infrastructure (CATI call centres, online systems, community panels, databases), and on-demand expert support for future projects. Intended for clients who want to build internal research capability and save costs long-term.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ipsos Australia: Australian arm of global market research giant; offers overlapping market, social and communications research. Comparable end-customers but vastly larger scale and broader portfolio than Piazza.
• NielsenIQ Australia: Australia operations of global consumer research powerhouse. Overlaps with Piazza on consumer insights, brand tracking and market analytics work but at much larger scale.
• Kantar Australia: Global research consultancy with strong Australian presence; competes for the same brand, advertising effectiveness and customer experience engagements but operates at multinational scale.

Direct peers

• Quantum Market Research: Australian market research agency providing custom research, focus groups and analytics to enterprise and government clients. Comparable mid-sized boutique profile and full-service methodology.
• Roy Morgan Research: Australia's largest independent market and social research company. Directly comparable to Piazza Research on geography, product breadth (custom research, polling, analytics) and dual private-enterprise/government client base, though at meaningfully greater scale.
• Forethought: Australian market research and strategy consultancy providing custom qualitative and quantitative research plus strategic advisory. Comparable boutique positioning and direct overlap in brand, communications and customer research.
• DBM Consultants: Australian research and data analytics consultancy serving government and enterprise. Comparable customer mix (especially government/community engagement) and use of mixed methodologies (CATI, online, qualitative).
• McNair yellowSquares: Australian-owned market and social research consultancy offering quantitative and qualitative research for government and private clients. Highly comparable boutique-style operating model and client mix.
• Lonergan Research: Boutique Australian strategic research firm focused on brand, communications and CX research. Closely aligned with Piazza's service mix, particularly communications/advertising research and customer experience work.

Emerging players

• Pureprofile: Australian-listed audience intelligence and research technology company that operates online panels and programmatic research tools. Targets similar clients via tech-enabled panel access, representing a technology-enabled alternative to boutique custom research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piazza Research