What Sutcliffe Solloway & Co Ltd. does

Sutcliffe Solloway & Co Ltd. is a private, independent insurance brokerage firm based in Grimsby, United Kingdom, founded in 1977. The company operates in the UK general insurance intermediation market, providing insurance products and advisory services to clients. According to the aggregated source data, Sutcliffe Solloway's Grimsby office is one of seven UK locations associated with Alan Boswell Group, one of the UK's largest independent insurance brokers and financial planning groups, suggesting a corporate affiliation or group structure that links the two entities. The firm appears to operate within a relationship-driven, traditional brokerage model with no proprietary technology platform disclosed in the available source material.

The company's product and service scope, as inferred from the broader group data, spans commercial insurance (employers' liability, public liability, professional indemnity, cyber, commercial motor), personal lines (home, motor, high-value items), landlord and property insurance, and supporting risk management services. The GTM motion is sales-led and relationship-based, with customers engaging via phone, website enquiry, and in-person consultations. Revenue mechanics are typical of independent brokers — commissions from insurers on placed policies, plus fee-based advisory income from risk management and financial planning adjacencies. Pricing is custom and quote-based, with no publicly disclosed standard tiers. Notable limitations in the input data: explicit revenue figures, headcount, management team, M&A history, and a confirmed corporate parent-child relationship for Sutcliffe Solloway specifically are not disclosed; most detailed operating metrics in the source pertain to Alan Boswell Group as a whole.

Name

Sutcliffe Solloway & Co Ltd.

Legal name

Alan Boswell Group

Website

http://www.sutcliffe-insurance.co.uk/

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Sutcliffe Solloway & Co Ltd. is a Grimsby, UK-based independent insurance brokerage founded in 1977, operating within the Alan Boswell Group network of seven UK offices, providing commercial and personal insurance products to businesses and individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: As an independent insurance broker, the company earns commissions from insurance providers when placing policies for clients. The company has access to a wide range of insurance products from various insurers.
2. Financial planning and advisory fees: The company provides financial planning services including wealth management, retirement planning, investments, and protection products, generating fee-based revenue from these advisory services.
3. Risk management services: The company offers risk management services including health and safety consulting, engineering inspections, and training courses (NEBOSH, IOSH), which generate professional service fees.
4. Added-value services: The company provides added-value services including underwriting, claims handling, and employee benefits advice, which complement the core brokerage revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sutcliffe Solloway & Co Ltd. is an independent insurance broker placing commercial and personal insurance policies on behalf of clients by accessing a wide range of insurer products. The firm provides commercial insurance (liability, property, motor, agricultural, construction, care, technology, credit insurance), personal insurance (home, building, motor, travel, high-value items), landlord insurance, financial planning and wealth management services, and risk management services including health and safety consulting and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Brokerage

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 from 12,834 verified reviews on Feefo
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Stackhouse Poland: Independent London-market and UK regional insurance broker with comparable multi-line commercial and personal offerings. Direct peer for the institutional and complex risk business segment.
• PIB Group: UK insurance broker consolidator with similar multi-line, multi-office independent model. Operates commercial, personal, and specialist lines across regional UK offices; a direct competitor for SME and mid-market clients.
• Towergate Insurance: One of the UK's largest independent insurance intermediaries offering commercial, personal, and financial services products through a national office network. Directly comparable in scale and product breadth to ABG's multi-line offering.
• McClarrons: Independent UK insurance broker and financial adviser focused on commercial and personal lines with multi-office regional presence. Similar business mix to ABG including financial planning services.
• One Broker Insurance: UK independent commercial insurance broker with regional office presence, multi-line product offerings, and similar relationship-led GTM motion. Direct peer for SME commercial insurance.
• Howden Group: Large UK-headquartered independent insurance broker with multi-line commercial, personal, and employee benefits offerings. Directly comparable business model (independent, multi-office, relationship-led) and the dominant scale competitor in the UK independent broker segment.
• Anthony Jones Insurance Brokers: Independent UK insurance broker offering commercial, personal, and specialist lines with multiple offices. Closely comparable mid-tier regional independent broker model.

Broad incumbents

• Hiscox UK: Specialist UK insurer and broker with direct distribution into SME and high-net-worth segments. Overlaps with ABG in commercial and personal high-value lines but operates as a carrier-led specialist.
• Arthur J. Gallagher & Co (UK): Global insurance broker and risk management firm with substantial UK operations across commercial, employee benefits, and personal lines. Competes with ABG for mid-market and enterprise clients but operates a much broader portfolio.

Emerging players

• Bionic (formerly Known): UK commercial insurance broker using a technology-led advisory model targeting SMEs. Competes for the same SME commercial insurance customers as ABG but with a digital-first GTM motion that challenges traditional broker economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/alanboswellgroup
• Facebookfacebook.com/alanboswellgroup
• LinkedInlinkedin.com/company/alan-boswell-group
• Instagraminstagram.com/alanboswellgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutcliffe Solloway & Co Ltd.