Smart Education

What Smart Education does

Smart Education International Sp. z o.o. is a privately held Polish e-learning company headquartered in Lublin, with 51-100 employees and 18 years of operating history (founded 2006). The company designs and delivers web and mobile e-learning content for enterprise clients, primarily in Poland and select international markets, spanning verticals such as manufacturing, retail chains, pharmaceutical, financial institutions, and HR departments. Its service portfolio addresses onboarding, compliance training, product knowledge, procedural training, and skill development, with claimed reach of 150 clients, 1,000 projects, and 650,000 end-users.

The product architecture is built around two branded platforms: Dolineo, a ready-made e-learning platform hosting 250+ pre-built courses with self-serve trial access, and HRcode, a dedicated/custom HR platform for employee development. Bespoke course development is produced using Articulate Storyline, H5P, and SCORM (1.2 and 2004) packaging standards, with add-on modules covering WCAG 2.2 accessibility, animated and storytelling-based content, application/system walkthroughs, PPTX-to-e-learning conversion, and AI-generated voice-over narration. Compliance posture includes GDPR (RODO) data handling and EU-grant-funded buildout under the Poland Eastern Operational Programme 2020-2022 (2,997,265.30 PLN).

Commercially, Smart Education operates a hybrid go-to-market combining enterprise direct sales (custom development, demos, portfolio presentations) with a product-led growth motion through the Dolineo platform's self-serve trial. Revenue streams split between professional services for bespoke development and recurring subscriptions for platform/catalog access; pricing is custom-quoted with a 14-day free demo tier. No public revenue, ARR, or pricing schedule is disclosed, and ownership structure beyond a 50,000 PLN share capital is not detailed in available sources.

Name

Smart Education

Legal name

Smart Education International Sp. z o.o.

Website

https://smarteducation.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Education is a Polish e-learning company (Lublin, 51-100 employees) that designs custom e-learning courses and operates two platforms — Dolineo (250+ ready-made courses) and HRcode (dedicated HR platform) — serving enterprise clients across manufacturing, retail, pharma, finance, and HR with SCORM-compliant, WCAG 2.2 accessible content.

Ownership category

akta.pro rank

Product category

Corporate E-learning Software

NAICS

Educational Support Services (61171), Educational Support Services (6117), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• E-learning development
• Custom e-learning courses
• LMS platform
• Corporate training solutions
• SCORM compliance

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom E-learning Development: Bespoke e-learning course creation tailored to client-specific needs, industry, and organizational culture. Includes animated, application-based, procedural, and product training.
2. Platform Subscriptions: Subscription access to Dolineo platform for course delivery, onboarding, development paths, tests, and gamification. Annual/monthly billing model.
3. Ready-made Course Catalog: Access to catalog of 250+ pre-built e-learning courses covering various topics. Part of platform subscription or standalone licensing.
4. PPT to E-learning Conversion: Conversion of existing PowerPoint presentations into interactive e-learning content.
5. Articulate Storyline Training: Professional training programs teaching Articulate Storyline usage for in-house course creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Education designs and develops bespoke and ready-made e-learning courses, and operates two proprietary platforms — Dolineo (a ready-made e-learning platform with over 250 pre-built courses) and HRcode (a dedicated HR e-learning platform). It also offers PPT-to-e-learning conversion, WCAG 2.2 accessible courses, animated training, and application/system walkthroughs, primarily for enterprise clients.

Product overview

Smart Education operates a platform-plus-portfolio model built around two branded platforms: Dolineo (a ready-made e-learning platform with 250+ pre-built courses) and HRcode (a dedicated/custom e-learning platform for HR and development). The Dolineo platform also supports custom (dedykowane) training development services, SCORM packaging, PPTX-to-e-learning conversion, and WCAG-compliant accessibility options. Training formats include animated courses, application/system walkthroughs, storytelling-based narrative courses, case study modules, microlearning, and knowledge quizzes. AI-powered voice-over narration is offered as an add-on for course audio tracks. The portfolio is organized into product types: ready-made courses (Dolineo gotowe), a platform (Dolineo Platform), a dedicated HR platform (HRcode), and custom development services (Szkolenia Dedykowane).

Differentiator

Problem solved

Functional benefit

Brands

• Dolineo: Ready-made e-learning platform and catalog of 250+ ready-made e-learning courses
• HRcode

Products and services

• Dolineo Ready-made E-learning Courses
• Dolineo Platform
• HRcode Dedicated HR Platform
• Custom E-learning Development (Szkolenia Dedykowane)
• PPTX to E-learning Conversion
• WCAG-Compliant E-learning Courses
• Animated E-learning Courses
• Application and System Training
• Articulate Storyline Training

Quantifiable outcome

• E-learning reduces training costs by 50% to 70%
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• KIVA MicrofundsminorStrategic or Co-development PartnerSince 2013, Smart Education collaborates with KIVA Microfunds, an organization enabling people worldwide to provide microloans to entrepreneurs in developing countries. The company periodically contributes funds to support micro-entrepreneurship.
• EnactusminorStrategic or Co-development PartnerSmart Education supports the Enactus team from University of Warsaw, an international non-profit organization connecting academia with business to promote entrepreneurship. Collaboration started in 2014 with workshop-based knowledge sharing.
• Lubelski StółminorOthersPartnership with Lubelski Stół, a brand of premium food products from Lublin region. Smart Education recommends this local producer as a worthy integrator of local products and services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sana Labs: Sana is an AI-first learning platform for enterprises focused on knowledge management and AI-generated training content. It is comparable as an emerging threat in the same enterprise training category where Smart Education's HRcode and custom services compete.

Direct peers

• LearnDash: LearnDash provides an LMS plugin and course-building tools for organizations creating and delivering training content. It is comparable to Smart Education's SCORM-based course delivery and authoring capabilities.
• 360Learning: 360Learning is a collaborative learning platform enabling subject-matter experts to author and deliver courses internally. It overlaps with Smart Education's custom development and ready-made catalog model for enterprise training.
• TalentLMS: TalentLMS is a cloud LMS used by SMB and mid-market companies for employee onboarding, compliance, and training. It is directly comparable to Dolineo's PLG-friendly self-serve platform.
• Docebo: Docebo is an AI-powered learning management platform serving enterprise and mid-market customers. It directly competes with Smart Education's Dolineo and HRcode platforms on LMS, course delivery, and AI-augmented training.
• iSpring Solutions: iSpring provides an authoring toolkit and LMS used to build SCORM/xAPI courses and deliver corporate training. It overlaps directly with Smart Education's Articulate Storyline-based authoring and Dolineo platform offering.
• Easygenerator: Easygenerator is a cloud-based e-learning authoring and course delivery platform aimed at enterprises and subject-matter experts. It competes with Smart Education's custom course development and Dolineo ready-made catalog on authoring and LMS workflows.

Regional players

• Cegos: Cegos is a global training and development provider with strong presence across Europe. It overlaps with Smart Education's enterprise training, compliance, and professional development offerings across overlapping European buyer segments.

Broad incumbents

• Cornerstone OnDemand: Cornerstone is a large enterprise talent and learning management suite used by global corporations. It competes in the broader corporate training platform category where Smart Education's HRcode and Dolineo operate.
• Articulate 360 (Articulate Global): Articulate is the global leader in e-learning authoring tools (Storyline, Rise) used by most custom e-learning developers, including Smart Education. While not a direct LMS competitor, Articulate's tools underpin much of Smart Education's content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smarteducationpl
• Xx.com/smartedupl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Education