AF la Group

What AF la Group does

AF la Group (legal entity R&B AFLA GROUP LTD) is a UK-based, privately held digital marketing agency founded in 2015 and headquartered at 20-22 Wenlock Road, London. The firm positions itself as a specialist in affiliate marketing and operates a sales-led go-to-market, capturing demand through its website via 'Get Started' and 'Request a Demo' calls-to-action. Its named customer base disclosed publicly consists of three small organizations: Klinikheld (healthcare), Ashkan Tai Lawyers (legal services), and Ducalis.io (technology), and the company addresses a horizontal segment of B2B businesses seeking to improve online presence and lead generation.

The company's service offering is structured around three core lines: Digital Marketing Services (covering SEO, SEM, content marketing, social media marketing, and email marketing), Lead Generation Services (using targeted advertising, landing pages, and lead magnets to deliver qualified leads), and Mobile Marketing Services (campaign development and execution for mobile audiences). These services are delivered as professional services / consulting engagements rather than as a software platform, and there is no proprietary technology, app, API, SDK, patent, trademark, or AI/ML capability disclosed in the source material. The firm reports 101–250 employees, and no offices beyond the London headquarters are documented.

Commercially, the company operates on a quote-based pricing model with no publicly disclosed rates, and its distribution is managed through direct enterprise sales engagement via the website. No funding rounds, venture capital or private equity backing, parent company, acquisitions, partnerships, leadership hires, awards, certifications, or regulatory actions are reported in the source data, and the website carries a 2023 copyright. The combination of a conventional service-agency model, thin public footprint, and absence of disclosed technology or capital activity limits visibility into scale, growth, and competitive positioning.

Name

AF la Group

Legal name

R&B AFLA GROUP LTD

Website

https://afla-group.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

AF la Group is a privately held UK digital marketing agency (founded 2015, London-based) offering SEO, SEM, content, social, email, lead generation, and mobile marketing services to B2B clients across multiple verticals on a quote-based professional services model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Affiliate marketing
• Search engine optimization
• Lead generation
• Mobile marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: The company generates revenue by providing comprehensive digital marketing services including SEO, SEM, content marketing, social media marketing, email marketing, lead generation, and mobile marketing campaigns to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AF la Group is a London-based digital marketing agency specializing in affiliate marketing that creates and executes multi-channel digital marketing strategies for businesses. Its core offerings span digital marketing (SEO, SEM, content marketing, social media marketing, email marketing), lead generation via targeted advertising, landing pages, and lead magnets, and mobile marketing campaign development aimed at growing clients' online presence and qualified pipeline.

Product overview

AF la Group is a digital marketing agency specializing in affiliate marketing. The company offers three core service areas: Digital Marketing Services (encompassing SEO, SEM, content marketing, social media marketing, and email marketing), Lead Generation Services (targeted advertising, landing pages, and lead magnets), and Mobile Marketing Services (mobile campaign development and implementation). These services are delivered as consulting and campaign execution offerings rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing strategy creation and execution covering SEO, SEM, content marketing, social media marketing, and email marketing to help businesses increase online presence, attract more customers, and drive conversion rates.
• Lead Generation Services Targeted advertising, landing pages, and lead magnets used to generate qualified leads for business clients, including SEO-driven traffic and online visibility improvements.
• Mobile Marketing Services Development and implementation of mobile marketing campaigns to reach and engage target audiences on mobile devices, driving brand awareness and customer loyalty.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, content, social, and lead generation for mid-market and enterprise clients. Directly comparable to AF la Group on integrated digital services and B2B lead-gen positioning.
• KlientBoost: Digital agency focused on paid acquisition, conversion-rate optimisation, and creative services. Closely comparable to AF la Group's lead-generation and paid-media service line.
• Disruptive Advertising: Performance-focused digital marketing agency specialising in paid media, SEO, and lifecycle marketing. Overlaps with AF la Group on the SEM/lead-gen side of the offering.
• Ignite Visibility: Multi-channel digital marketing agency providing SEO, paid media, social, email, and CRO services. Direct comparable to AF la Group on service breadth and mid-market positioning.
• LYFE Marketing: Digital marketing agency providing social media management, SEO, PPC, and lead generation, primarily to SMBs. Comparable to AF la Group on channel mix and lead-gen orientation.
• Thrive Internet Marketing Agency: Full-service digital agency providing SEO, social media, PPC, and web design with a similar multi-channel integrated approach to AF la Group, serving SMB and mid-market clients.
• Straight North: Chicago-based digital marketing firm offering SEO, paid search, display, and lead generation to B2B clients. Comparable to AF la Group in the integrated performance-marketing and B2B lead-gen space.
• SmartSites: Full-service digital agency offering SEO, PPC, web design, and social media marketing with a comparable mid-market integrated-services go-to-market motion to AF la Group.

Regional players

• Hallam Internet: Nottingham-based UK digital marketing agency offering SEO, paid media, and content services. Most directly comparable UK-based peer to AF la Group in terms of geography, size, and integrated service mix.

Broad incumbents

• Croud: Larger UK-headquartered digital media agency offering paid media, SEO, content, and programmatic across global markets. Comparable on service breadth though operating at materially larger scale than AF la Group.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/r-b-afla-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AF la Group