BRAC
BRAC operates a regional web-based rental listing and search platform exclusively for the Charlottesville, Virginia area, serving local renters with property search and utility connection tools and serving area landlords via a VAMA-affiliated membership program.
- Company typePrivate
- Founded2005
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BRAC does
BRAC (Blue Ridge Apartment Catalog) operates a regional web-based rental housing marketplace focused exclusively on the Charlottesville, Virginia and Albemarle County area. The platform indexes 212+ rental properties — apartments, houses, townhouses, condos, duplexes, rooms, efficiencies, studios, and cottages — and exposes them through two search modalities: a multi-criteria advanced search (filtering by property type, bedrooms, price band, amenities, and neighborhood zone) and an interactive Google Maps-powered map search. BRAC also offers a Utility Connect add-on, integrated with AllConnect, enabling renters to set up phone, cable/satellite TV, internet, electricity, and gas services in a single workflow. The platform self-positions as the '#1 Source for Apartment Rentals in Charlottesville, Virginia.'
BRAC firmographics
Firmographics- Name
- BRAC
- Legal name
- BRAC
- Website
- https://brac.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRAC operates a regional web-based rental listing and search platform exclusively for the Charlottesville, Virginia area, serving local renters with property search and utility connection tools and serving area landlords via a VAMA-affiliated membership program.
- Ownership category
- akta.pro rank
BRAC industry classification
Industry- Product category
- Apartment Rental Marketplace
- akta.pro primary industry
- C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)
- akta.pro secondary industry
- Community/Neighborhood C2C Marketplaces (CRAFAKAK)
Keywords
Where BRAC is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BRAC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: Property owners and managers pay membership fees to list properties on the platform and access member-only features. Annual membership costs are described as 'very reasonable - even for a single unit owner'
- Utility Connection Referrals: Referral fees from AllConnect utility connection service when renters sign up for phone, internet, cable, electricity, or gas services through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Property Owner/Manager Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BRAC product offering
Product offeringCore offering
BRAC (Blue Ridge Apartment Catalog) is a regional online apartment and rental listing marketplace serving the Charlottesville, Virginia area. It indexes 212+ rental properties with filter-based and interactive map search, and adds a Utility Connect service (powered by AllConnect) for setting up phone, internet, cable, electricity, and gas. The platform is operated by VAMA (Virginia Apartment Management Association) and offers a paid membership program for property owners and managers.
Product overview
BRAC.com is a regional apartment rental search platform for the Charlottesville, Virginia area, operated by VAMA | Blue Ridge (Virginia Apartment Management Association). The platform consists of a core property search portal with multiple search modalities (filter-based and interactive map), an integrated Utility Connect service for home service setup, and a membership program for property owners and managers. The platform indexes hundreds of rental properties across Albemarle County and surrounding areas, offering search filters for property type, bedrooms, price range, amenities, and location zones.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAC.com Rental Listing Platform
Companies that use BRAC
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
BRAC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
BRAC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VAMA (Virginia Apartment Management Association)coreVAMA is the parent organization operating BRAC. VAMA provides membership services, education, networking, and legislative support for apartment owners and managers. BRAC serves as the official apartment catalog for VAMA | Blue Ridge, the local chapter serving the Charlottesville region.
- National Apartment Association (NAA)minorBRAC displays the NAA logo indicating affiliation with the National Apartment Association, suggesting alignment with industry standards and best practices for apartment management.
- AllConnectcoreAllConnect provides the utility connection service integrated into BRAC, enabling renters to order phone, cable TV, satellite TV, high-speed internet, electricity, and natural gas services through the platform. AllConnect is a nationwide provider aggregation service.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
BRAC competitors and assessment
Company assessmentDirect peers
- PadMapper: Map-centric rental search aggregator pulling from multiple listing sources. Mirrors BRAC's geographic, map-first discovery approach at a multi-city scale.
- RentCafe: Property-management-software-linked rental listing portal from Yardi. Often used by larger regional operators (e.g., MSC) that also list on BRAC, making it an indirect competitor for landlord mindshare.
- Rentable: Online rental marketplace targeting college towns and mid-sized metros. Directly comparable to BRAC's Charlottesville student housing focus.
- Rent.com: National apartment rental listings site owned by Redfin. Overlaps with BRAC's listing aggregation and search functionality across multiple U.S. metros.
- Zillow: Major national real estate platform with a large rentals vertical (Zillow Rental Manager). Competes with BRAC for organic Charlottesville rental searches and offers mobile apps and renter profiles.
- Hotpads: Zillow-owned map-based apartment search platform emphasizing neighborhood-level discovery. Closest functional analog to BRAC's interactive map search feature.
- Trulia: Zillow-owned rental and home listings site. Overlaps with BRAC's listing and map-based rental discovery experience at national scale.
- Apartments.com: Largest national online rental listings marketplace, owned by CoStar. Directly competes with BRAC for Charlottesville-area renter search demand with vastly larger inventory and paid SEO dominance.
- Apartment List: National rental marketplace focused on connecting renters with available units, with strong presence in college towns. Directly comparable to BRAC's Charlottesville focus given UVA's student demand.
- Apartment Guide: National apartment search platform with photos, videos, and virtual tours. Competes with BRAC for renter-side attention in the Charlottesville region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BRAC social profiles
Digital presenceBRAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRAC leadership team
Management profileNumber of profiles
BRAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRAC
What does BRAC do?
BRAC (Blue Ridge Apartment Catalog) is a regional online apartment and rental listing marketplace serving the Charlottesville, Virginia area. It indexes 212+ rental properties with filter-based and interactive map search, and adds a Utility Connect service (powered by AllConnect) for setting up phone, internet, cable, electricity, and gas. The platform is operated by VAMA (Virginia Apartment Management Association) and offers a paid membership program for property owners and managers.
Is BRAC a public or private company?
BRAC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BRAC founded?
BRAC was founded in 2005. It employs 1 to 10 people.
Where is BRAC based?
BRAC is headquartered in Richmond, United States, in the North America region.
How does BRAC make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are utility Connection Referrals.
Who are BRAC's main competitors?
Direct peers on record are PadMapper, RentCafe, Rentable, Rent.com, Zillow, Hotpads, Trulia, Apartments.com, Apartment List and Apartment Guide.
Does BRAC have an API?
No public API is recorded for BRAC.
What industry is BRAC in?
BRAC's product category is Apartment Rental Marketplace. Its primary akta.pro industry code is CRAFAAAB, C2C Generalist Classifieds & Listings Marketplaces, with a secondary code of CRAFAKAK, Community/Neighborhood C2C Marketplaces.