Schwäbisches Tagblatt

Name

Schwäbisches Tagblatt

Legal name

NPG Digital GmbH

Website

https://tagblatt.de

Company type

Private

Founded year

1945

Operating status

Operating

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Regional newspaper publishing
• Local journalism
• Digital news subscription
• Print media distribution
• Classified marketplace services

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels1 record

Core offering

Schwäbisches Tagblatt is the Tübingen regional edition of the Südwest Presse (SWP) newspaper group, publishing a daily print newspaper and operating the swp.de digital news portal with local news, sports, culture, politics and community coverage for the Tübingen and Neckar-Alb region. The portfolio spans print newspaper, E-Paper, SWP+ paywalled premium content, newsletters, podcasts, and complementary digital services (job listings, real estate, classifieds, obituaries, shop).

Product overview

Schwäbisches Tagblatt operates as the Tübingen edition of Südwest Presse (swp.de), a regional newspaper group serving Baden-Württemberg. The offering is a multi-platform news and media operation consisting of the core swp.de online news portal providing local coverage for Tübingen and surrounding Neckar-Alb region, the E-Paper digital newspaper subscription, SWP+ premium paywalled content, and supplementary services including job portal (bluum), real estate marketplace, classifieds (Kleinanzeigen), obituary services (Trauerportal), e-commerce shop, newsletters, podcasts, and weekly local papers (Wochenblätter). The portfolio combines traditional newspaper publishing with digital services and marketplace verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Schwäbisches Tagblatt (Print Daily Newspaper) Daily print newspaper providing regional news, sports, culture, politics and community coverage for Tübingen and the Neckar-Alb region, distributed to household subscribers.
• swp.de Online-Portal Regional news website providing local coverage for Tübingen and the Neckar-Alb region, featuring news, sports, culture, politics and community content for online readers.
• E-Paper Digital replica edition of the newspaper accessible via epaper.swp.de, allowing subscribers to read the full newspaper online.
• SWP+ Premium Content Paywalled premium articles and in-depth reporting marked "SWP+" available to digital subscribers on swp.de.
• bluum - Jobs & Arbeitgeber Regional job portal and employer directory for Baden-Württemberg where job seekers can search openings and employers can post vacancies, accessible at bw.bluum.de.
• Trauerportal Obituary and funeral announcements service for the region where bereaved families can publish death notices and memorial information.
• Immobilien (Real Estate Portal) Real estate listings and property search service for the region, allowing users to browse and post property offerings.
• Auto (Vehicle Marketplace) Vehicle listings portal for browsing and posting car and motor vehicle offerings in the region.
• Kleinanzeigen (Classifieds) Classified advertisements platform for local buyers and sellers to post and browse small ad listings.
• Partnersuche (Partner Search) Regional partner and dating search service for users seeking personal connections within the SWP readership area.
• Update-Newsletter Neckar-Alb Daily evening email news briefing summarising regional news from the Neckar-Alb area.
• Podcasts Audio podcast content available on the swp.de platform covering regional news and topics.
• Wochenblätter (Weekly Local Papers) Weekly local newspapers accessible digitally via the weekli.de platform, covering the SWP regional editions.
• SWP Shop Online shop for newspaper merchandise, special editions and related products.
• Sonderthemen (Special Editorial Topics) Editorial special-interest sections covering local themes such as family, building & living, love & relationships, crime & justice and food, available per region.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Main-Post: Regional newspaper group serving Würzburg and Lower Franconia. Comparable German regional publisher operating print and digital editions with local marketplace and classified services.
• Schwarzwälder Bote: Regional daily newspaper covering the Black Forest region of Baden-Württemberg. Direct peer with similar print + digital subscription model serving a comparable rural/small-city German audience.
• Heilbronner Stimme: Regional newspaper group serving Heilbronn and surrounding areas in Baden-Württemberg. Comparable regional German daily with print edition, e-paper, and local digital portal serving a similar catchment.
• Mannheimer Morgen: Regional daily newspaper in Baden-Württemberg covering the Mannheim/Rhine-Neckar metropolitan area. Direct peer as a regional German publisher with comparable multi-platform digital strategy.
• Stuttgarter Zeitung: Major regional daily newspaper serving the Stuttgart region in Baden-Württemberg. Directly comparable as a regional German quality daily with digital paywall, classifieds, and marketplace verticals in the same federal state.
• Augsburger Allgemeine: Major regional daily newspaper group serving Augsburg and Bavarian Swabia. Comparable regional German publisher with multi-edition strategy, digital paywall, and classifieds verticals.
• Südkurier: Regional newspaper group based in Konstanz covering southern Baden-Württemberg. Comparable regional German publisher with print edition, digital paywall, and marketplace verticals.
• Reutlinger General-Anzeiger: Regional daily newspaper serving Reutlingen, immediately adjacent to the Tübingen coverage area. Most direct local geographic competitor within the Neckar-Alb region served by Schwäbisches Tagblatt.

Broad incumbents

• Rheinische Post: Large regional newspaper group in North Rhine-Westphalia with multiple local editions. Broader incumbent comparable to NPG/Südwest Presse group structure that Schwäbisches Tagblatt operates within.
• Verlagsgruppe Georg von Holtzbrinck: Major German media holding company with regional newspaper interests and digital media assets. Comparable as a parent-group scale operator that owns and consolidates regional German newspaper brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Tagblatt
• Facebookfacebook.com/schwaebischestagblatt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwäbisches Tagblatt