Itooki
Itooki is a French multi-channel communications platform offering SMS, FAX, voice messaging, and mobile telephony services to French professionals, routing traffic directly through all five French operators. Founded in 2010, it serves SMBs via a credit-based self-serve platform.
- Company typePrivate
- Founded2010
- HeadquartersBourgoin, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Itooki does
Itooki is a French multi-channel business communications platform headquartered in Bourgoin Jallieu, France, established in 2010 as a SARL (Société à Responsabilité Limitée) with €10,000 registered capital. The company provides an integrated suite of messaging and telephony services for French professionals and businesses: bulk SMS sending (40,000 SMS/hour capacity), internet-based FAX transmission and reception (100,000 pages/hour), voice message broadcasting to fixed and mobile lines, and business mobile telephony plans (Itooki Mobile) operating as an MVNO on Orange and Bouygues networks. Core technology centers on direct routing through all five French mobile operators (Orange, SFR, Bouygues, Free, Virgin) to ensure domestic delivery without international roaming, supplemented by a unique dual-network SIM offering allowing users to switch between Orange and Bouygues without changing number or contract.
The product portfolio comprises four core services — SMS, FAX, voice, mobile — supplemented by three add-on offerings: administrative secretarial assistance (Itooki Secrétariat), opt-in mobile number database rental for SMS marketing with geographic and socio-demographic targeting, and bespoke custom development solutions including CRM integrations, scheduled SMS engines, email-to-SMS, and personalized admin spaces. The revenue model is predominantly credit-based pay-per-use with no subscription commitments on most products (SMS at €0.048-€0.089/unit, FAX at €0.039-€0.080/page, voice messages at €0.23-€0.29/message), with exceptions for geographic FAX number subscriptions (3/6/12 months) and recurring mobile plans. Go-to-market relies on a self-serve website registration model complemented by an inside-sales team available seven days a week from 9am to 10pm, supported by a portfolio of micro-branded domain extensions (SMStoB.com, FAXtoB.com, Numfax.com, Clic-courrier.com, Clic-traduction.com, among others) targeting distinct search segments.
The company operates exclusively in metropolitan France, maintains no disclosed external funding, and employs 1-10 people. Customer segments span small to large professionals, marketing teams, and mobile-workforce enterprises. With 15+ years of continuous operation, no M&A activity, no leadership transitions, and a 98.5% service availability SLA, Itooki functions as a niche, founder-owned communications utility serving the French professional market through a distributed, low-ticket transaction model.
Itooki firmographics
Firmographics- Name
- Itooki
- Legal name
- Itooki
- Website
- https://itooki.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Itooki is a French multi-channel communications platform offering SMS, FAX, voice messaging, and mobile telephony services to French professionals, routing traffic directly through all five French operators. Founded in 2010, it serves SMBs via a credit-based self-serve platform.
- Ownership category
- akta.pro rank
Itooki industry classification
Industry- Product category
- Cloud Communication Services
- NAICS
- All Other Telecommunications (517810), Agents for Wireless Telecommunications Services (517122), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Telegraph & Other Message Communications (4822), Services-Direct Mail Advertising Services (7331), Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- SMS & Mobile Direct Marketing Services (BPAFAKAI), VoIP Access & ITSP Services (HDAIAHAD), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)
Keywords
Where Itooki is headquartered
LocationHeadquarters
- HQ city
- Bourgoin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Itooki business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- SMS credit packs: Prepaid credit packs for SMS sending with volume-based pricing. No subscription or automatic renewal. Credits have no expiration date.
- FAX receiving subscription: Monthly subscription for geographic FAX numbers (01-05 prefixes) at 3, 6, or 12 month periods. Only successful FAX receipts are billed.
- FAX sending/mailing: Credit packs for FAX sending and mass mailing campaigns. Volume pricing tiers from 500 to 250,000 pages.
- Voice message deposits: Credit packs for depositing voice messages on mobile phones without ringing. Volume pricing from 100 to 10,000 messages.
- Mobile phone plans: Mobile voice and data plans with Orange or Bouygues network access. Includes fleet pooling options and various data allowances from 5GB to 100GB.
- Phone number file rental: Rental of mobile, FAX, fixed line numbers and postal addresses for marketing campaigns. Opt-in database updated regularly. 2 credits per send: 1 for sending, 1 for number rental.
- Secretarial services: Administrative assistance services including agenda management, data entry, commercial assistance, document drafting, and project management support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | SMS packs from 500 to 1,000,000 units |
| Subscription | Multi-year contract | Geographic FAX number subscription (3/6/12 months) |
| Usage-based | Pay-as-you-go | FAX sending/mailing from 500 to 250,000 pages |
| Usage-based | Pay-as-you-go | Voice message deposits from 100 to 10,000 messages |
| Subscription | Monthly | Mobile plans with voice/SMS/MMS unlimited and 5-100GB data |
| Usage-based | Pay-as-you-go | Phone number file rental for marketing campaigns |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Itooki product offering
Product offeringCore offering
Itooki operates a multi-channel cloud communication platform that enables professionals and businesses to send and receive SMS messages, FAX transmissions, voice messages, and postal mail, with direct routing through all five French telecom operators (Orange, SFR, Bouygues, Free, Virgin). The platform also offers business mobile telephony plans with dual-network (Orange/Bouygues) flexibility, opt-in phone number database rental for targeted SMS marketing, administrative secretarial services, and custom development of tailored messaging solutions.
Product overview
Itooki is a multi-channel communication platform offering an integrated suite of messaging services: SMS sending, FAX transmission and reception, vocal message distribution, and mobile telephony plans under Itooki Mobile. These core services are supplemented by Itooki Secrétariat for administrative support, location de fichiers for renting prospect databases, and custom development solutions for bespoke integrations. The platform operates on a credit-based pay-per-use model without subscriptions, routing SMS and FAX through five French operators (Orange, SFR, Bouygues, Free, and Virgin) to ensure domestic delivery reliability.
Differentiator
Problem solved
Functional benefit
Brands
- Itooki Mobile: Mobile telephony plans with modularity and personalization, offering access to Orange and Bouygues networks
- Itooki Secrétariat
- SMStoB.com
- FAXtoB.com
- SMSvialeWEB.com
- FAXvialeWEB.com
- TeltoB.com
- Clic-courrier.com
- Numfax.com
- Clic-traduction.com
Quantifiable outcome
- 40,000 SMS per hour transmission capacity
- +3 more outcomes
Companies that use Itooki
Customer profileSegments3 records
Ideal customer profiles3 records
Itooki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
Itooki partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Orange (French mobile operator)coreItooki routes SMS directly through Orange's network as one of the 5 French operators. Mobile plans available on Orange network with VoLTE, VoWifi, Visual Voicemail, and e-SIM activation support.
- SFR (French mobile operator)coreItooki routes SMS through SFR's network as one of the 5 French operators for direct delivery without roaming.
- Bouygues Telecom (French mobile operator)coreItooki routes SMS through Bouygues as one of the 5 French operators. Mobile plans available on Bouygues network with VoLTE, VoWifi, and Visual Voicemail via dedicated app.
- Free (French mobile operator)coreItooki routes SMS through Free's network as one of the 5 French operators for direct delivery without roaming.
- Virgin (French mobile operator)coreItooki routes SMS through Virgin's network as one of the 5 French operators for direct delivery without roaming.
- EMM/MDM technology partnerssupportingPartnerships enable Itooki to offer Enterprise Mobility Management (EMM) and Mobile Device Management (MDM) services for managing and securing mobile terminals, OS, applications, and usage at enterprise level.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Itooki competitors and assessment
Company assessmentBroad incumbents
- MessageBird (Bird): Omnichannel CPaaS platform with SMS, voice, WhatsApp and email APIs and a strong European presence. Targets the same French SMB and mid-market communications buyers as Itooki with a more modern, API-first proposition.
- Sinch: Major global CPaaS provider of SMS, voice, and messaging services with direct operator relationships across Europe including France. Competes with Itooki on A2P SMS routing, voice messaging, and enterprise messaging volumes.
- Brevo (formerly Sendinblue): French-headquartered multi-channel marketing platform offering email, SMS, WhatsApp and CRM tools to SMBs and mid-market. Direct overlap with Itooki's SMS marketing and file rental use cases for French professional customers, with a much broader product suite.
- La Poste Mobile: Major French MVNO with nationwide mobile plans distributed through La Poste retail network. Competes with Itooki Mobile for French SMB and professional mobile subscribers seeking simple subscription plans.
- Twilio: Global CPaaS leader providing SMS, voice, and messaging APIs with direct operator interconnects worldwide. Competes with Itooki on bulk SMS and voice messaging for any French customer looking for API-first, programmable communications.
Direct peers
- AllMySMS: French SMS marketing platform offering bulk SMS, opt-in database rental, and voice messaging to professionals. Most direct small-platform competitor to Itooki in the French A2P SMS marketing segment.
- Octopush: France-based SMS and voice messaging API and platform provider with direct operator routing. Direct competitor on bulk A2P SMS, voice deposits, and HLR routing for French professional customers.
- SMSFactor (by Sendinblue / Brevo group ecosystem): French-focused SMS marketing platform serving SMBs with bulk SMS, voice messages, and marketing campaign tooling. Directly comparable in product scope, customer segment, and French market focus.
Regional players
- Prixtel: French MVNO offering flexible mobile plans adjusting to actual consumption on multi-network coverage. Competes with Itooki Mobile on French business mobile plans with flexible pricing and multi-network access.
- Mailjet (by Sinch): Paris-based email and SMS marketing platform for developers and marketers, now part of Sinch. Adjacent competitor to Itooki in multi-channel marketing tooling for French-speaking European SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Itooki social profiles
Digital presenceItooki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itooki leadership team
Management profileNumber of profiles
Itooki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itooki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itooki
What does Itooki do?
Itooki operates a multi-channel cloud communication platform that enables professionals and businesses to send and receive SMS messages, FAX transmissions, voice messages, and postal mail, with direct routing through all five French telecom operators (Orange, SFR, Bouygues, Free, Virgin). The platform also offers business mobile telephony plans with dual-network (Orange/Bouygues) flexibility, opt-in phone number database rental for targeted SMS marketing, administrative secretarial services, and custom development of tailored messaging solutions.
Is Itooki a public or private company?
Itooki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Itooki founded?
Itooki was founded in 2010. It employs 1 to 10 people.
Where is Itooki based?
Itooki is headquartered in Bourgoin, France, in the Europe region.
How does Itooki make money?
Seven revenue lines are on record. SMS credit packs are the primary driver. The others are FAX receiving subscription, FAX sending/mailing, voice message deposits, mobile phone plans, phone number file rental and secretarial services.
Who are Itooki's main competitors?
Broad incumbents on record are MessageBird (Bird), Sinch, Brevo (formerly Sendinblue), La Poste Mobile and Twilio. Direct peers are AllMySMS, Octopush and SMSFactor (by Sendinblue / Brevo group ecosystem). Regional players are Prixtel and Mailjet (by Sinch).
Does Itooki have an API?
No public API is recorded for Itooki.
What industry is Itooki in?
Itooki's product category is Cloud Communication Services. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 517810 and its SIC code is 4822.