La Poste Mobile
La Poste Mobile is a French mobile virtual network operator (MVNO) on the Bouygues Telecom network, wholly owned by the state-owned La Poste Group, selling no-commitment and bundled mobile plans, devices, and add-on services to French consumers through its website, app, and 6,000+ Post Office branches.
- Company typePrivate
- Founded2011
- HeadquartersChaville, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What La Poste Mobile does
La Poste Mobile is a French Mobile Virtual Network Operator (MVNO) founded in 2011 and wholly owned by La Poste Group, the French state-owned postal and logistics enterprise. It resells mobile connectivity by leasing capacity on the Bouygues Telecom network, with 4G+ and 5G coverage, and it does not operate any proprietary radio infrastructure. Its core product set is structured around three layers: (1) mobile plans — month-to-month SIM-only offers (Forfait SIM sans engagement) from €9.90, 24-month device-bundled plans (Forfait + Mobile) from €9–€39.99, 5G plans, prepaid cards, and segment-specific offers for children, seniors, international travelers, and small-business professionals; (2) connected devices — Apple, Samsung, Motorola, Xiaomi, Nokia, and Doro handsets, certified refurbished smartphones via Recommerce, simple phones, and a children's connected watch; and (3) value-added services — mobile insurance from €4.99/month, free parental controls via Qustodio, SafeBear cyberbullying protection, eSIM support, number portability, phone recycling at ~4,700 post offices via Recy'Go, free loaner phones, and a Bbox La Poste Mobile internet box also delivered over Bouygues infrastructure.
The go-to-market is direct-to-consumer and entirely domestic to France (including DOM/COM), distributed through La Poste Mobile's own e-commerce website, a mobile application, dedicated phone sales lines, a SIM-activation portal, a Pro portal for professionals, and most distinctively a physical network of 6,000+ Post Office branches where customers can subscribe, purchase devices, recycle old phones, and receive assisted setup — a service density no digital-first MVNO can match. Pricing is transparent, all-inclusive (TTC), and explicitly advertised as carrying no automatic annual price increases, targeting price-sensitive French consumers who value brand trust and in-person support. Revenue mechanics are predominantly recurring monthly subscriptions, supplemented by hardware sales (including heavily subsidized 1€ device offers tied to 24-month commitments), device insurance, refurbishment margins, and Box bundling. The company has been operating for over ten years, supports its plans with a content-heavy blog, organic social presence across YouTube, X, Facebook, Instagram, and LinkedIn, a referral/parrainage program, and digital-inclusion workshops (Etapes Numériques) delivered with partners including CHUT! Explore; it does not disclose revenue, has no external funding (as a state-owned subsidiary), and has no disclosed M&A, leadership changes, or restructuring events in the available record.
La Poste Mobile firmographics
Firmographics- Name
- La Poste Mobile
- Legal name
- La Poste Mobile
- Website
- https://lapostemobile.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- La Poste Mobile is a French mobile virtual network operator (MVNO) on the Bouygues Telecom network, wholly owned by the state-owned La Poste Group, selling no-commitment and bundled mobile plans, devices, and add-on services to French consumers through its website, app, and 6,000+ Post Office branches.
- Ownership category
- akta.pro rank
La Poste Mobile industry classification
Industry- Product category
- Mobile Telecommunications (MVNO)
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where La Poste Mobile is headquartered
LocationHeadquarters
- HQ city
- Chaville
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Poste Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Mobile Plan Subscriptions: Monthly recurring subscription revenue from SIM-only plans (sans engagement) and Forfait + Mobile plans (with 24-month device financing commitment). Plans are priced from €9.90 to €39.99/month depending on data allowance, international inclusions, and commitment status. This is the primary revenue stream.
- Mobile Device Sales: Revenue from the sale of smartphones (new and refurbished) bundled with Forfait + Mobile plans, or sold separately (naked phone prices). Devices are available with 1€ promotional pricing (subsidized via plan commitment), or at full price with payment plans up to 24 monthly installments via FLOA.
- Mobile Insurance: Insurance service for mobile devices covering loss, theft, and damage, priced starting at €4.99/month per line.
- SIM Card Sales: One-time purchase of a SIM card for SIM-only plans without commitment, priced at €9.90 on the website.
- Prepaid Card Top-ups: Prepaid card recharge revenue from prepaid/prépayée offerings, where customers purchase credit in advance for voice, SMS, and data usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Forfait SIM 350Go sans engagement – 350Go data, unlimited calls/SMS/MMS, 35Go roaming in 40+ destinations (including China, USA, Switzerland) |
| Subscription | Monthly | Forfait + Mobile 5Go 5G – 5Go data with device |
| Subscription | Monthly | Forfait + Mobile 150Go – 150Go data with device |
| Subscription | Monthly | Forfait + Mobile 250Go – 250Go data with device |
| Subscription | Monthly | Forfait + Mobile 350Go 5G – 350Go data with device |
| Subscription | Monthly | Forfait + Mobile 350Go Box subscriber discount |
| Usage-based | Pay-as-you-go | Prepaid / Cartes Prépayées |
| Unit Pricing | Pay-as-you-go | Smartphone standalone pricing – Apple iPhone 16 128Go 5G |
| Unit Pricing | Pay-as-you-go | Smartphone standalone pricing – Apple iPhone 13 128Go 5G reconditionné |
| Subscription | Monthly | Mobile Insurance |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
La Poste Mobile product offering
Product offeringCore offering
La Poste Mobile is a French Mobile Virtual Network Operator (MVNO) that sells consumer mobile telecommunications services on the Bouygues Telecom 4G+/5G network. Its core offerings include subscription mobile plans (month-to-month SIM-only and 24-month device-bundled tiers ranging from 5Go to 350Go), prepaid cards, 5G plans, smartphones (Apple, Samsung, Motorola, Xiaomi, Nokia, Doro, including refurbished), an internet box (Bbox La Poste Mobile), and value-added services such as mobile insurance, parental controls, and cyberbullying protection.
Product overview
La Poste Mobile is a French mobile virtual operator (MVNO) operating on the Bouygues Telecom network. Its product portfolio spans three core areas: (1) mobile plans — including month-to-month SIM-only plans (Forfait SIM sans engagement), 24-month device-bundled plans (Forfait + Mobile), 5G plans, prepaid cards, and specialist plans for youth, seniors, and international travelers; (2) connected devices — smartphones across Apple, Samsung, Motorola, Xiaomi, Nokia, and Doro brands, plus certified refurbished phones (via Recommerce), simple phones, and children's smartwatches; and (3) value-added services — mobile insurance, phone recycling, free loaner phones, parental controls (Qustodio), cyberbullying protection (SafeBear), eSIM support, number portability, and an internet box (Bbox) in partnership with Bouygues Telecom. The offering is accessible through ~6,000 post offices across France, the website, and the La Poste Mobile mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Forfait SIM sans engagement (No-commitment SIM plans)
Quantifiable outcome
- 35Go of roaming data included from 40+ destinations on the 350Go plan
- +2 more outcomes
Companies that use La Poste Mobile
Customer profileSegments5 records
Ideal customer profiles5 records
La Poste Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature5 records
La Poste Mobile partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RecommercecorePartnership with Recommerce, one of the leaders in the refurbished phone market in France. Recommerce provides rigorous testing and certification of refurbished smartphones, enabling La Poste Mobile to offer premium-grade refurbished devices with a 24-month commercial warranty (extended from the standard warranty).
- CHUT! ExploreminorPartnership with CHUT! Explore magazine to deliver digital ethics and safety workshops for youth and families. Workshops are conducted at Etapes Numériques de La Poste locations, covering topics such as algorithm and AI literacy, cyberharassment resources, and smartphone design awareness.
- Bouygues TelecomcoreNetwork infrastructure partnership. La Poste Mobile operates as a Mobile Virtual Network Operator (MVNO) on the Bouygues Telecom mobile network, providing nationwide 4G+ and 5G coverage to its customers. This is the foundational technology partnership underpinning the entire service.
- FLOAminorPartnership with FLOA (formerly Franfinance) for installment payment solutions on smartphone purchases. FLOA enables customers to pay for phones in 1x, 4x, or 24x monthly installments, subject to credit approval. The service is marketed as 'Sans frais' (fee-free).
Scale indicators4 records
Recent moves6 records
Expansion highlights8 records
La Poste Mobile competitors and assessment
Company assessmentDirect peers
- Free Mobile: Iliad-owned fourth French MNO that disrupted the market with aggressive low-price offerings. Comparable low-cost, no-commitment positioning and a major pricing-pressure force on the French mobile market La Poste Mobile competes in.
- Sosh: Orange's low-cost digital sub-brand offering no-commitment mobile plans on the Orange network. Comparable digital-first MVNO-style positioning competing directly for La Poste Mobile's no-commitment customer base.
- Prixtel: French MVNO offering flexible month-to-month plans that adjust price based on usage, operating on Bouygues and SFR networks. Directly comparable MVNO model targeting the same budget-conscious, no-commitment consumer segment.
- B&You: Low-cost digital sub-brand of Bouygues Telecom offering no-commitment SIM-only plans on the same network that hosts La Poste Mobile. Direct head-to-head competitor for digital-first French mobile consumers.
- NRJ Mobile: French MVNO operating on Bouygues Telecom and SFR networks, targeting price-sensitive consumers with no-commitment plans. Closely comparable business model, customer segment, and product positioning to La Poste Mobile.
- RED by SFR: SFR's low-cost digital sub-brand offering no-commitment mobile plans on the SFR network. Comparable MVNO-like positioning targeting the same price-sensitive French consumer base.
- CIC Mobile: French MVNO tied to Crédit Mutuel / CIC banking group, offering mobile plans leveraging bank-customer cross-sell. Comparable MVNO model targeting French consumers via an established parent-brand trust dynamic.
- Crédit Mutuel Mobile: Banking-group-affiliated French MVNO offering mobile plans bundled with financial services. Directly comparable MVNO model that uses a trusted parent brand to acquire mobile subscribers — analogous to La Poste Mobile's La Poste brand strategy.
Broad incumbents
- Bouygues Telecom: Host network operator for La Poste Mobile and one of France's four main MNOs. Serves as both essential wholesale infrastructure partner and direct retail competitor (via B&You), making it uniquely comparable across supplier and competitor dimensions.
Emerging players
- Lebara: International-calling focused MVNO in France with strong appeal to immigrant and frequent-traveler segments. Comparable MVNO model with overlapping international/roaming positioning to La Poste Mobile's traveler-focused plans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Poste Mobile social profiles
Digital presenceLa Poste Mobile compliance and trust
Trust signalCompliance1 record
La Poste Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Poste Mobile leadership team
Management profileNumber of profiles
La Poste Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Poste Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Poste Mobile
What does La Poste Mobile do?
La Poste Mobile is a French Mobile Virtual Network Operator (MVNO) that sells consumer mobile telecommunications services on the Bouygues Telecom 4G+/5G network. Its core offerings include subscription mobile plans (month-to-month SIM-only and 24-month device-bundled tiers ranging from 5Go to 350Go), prepaid cards, 5G plans, smartphones (Apple, Samsung, Motorola, Xiaomi, Nokia, Doro, including refurbished), an internet box (Bbox La Poste Mobile), and value-added services such as mobile insurance, parental controls, and cyberbullying protection.
Is La Poste Mobile a public or private company?
La Poste Mobile is a private company. It is classified as state government owned and is currently operating.
When was La Poste Mobile founded?
La Poste Mobile was founded in 2011. It employs 251 to 500 people.
Where is La Poste Mobile based?
La Poste Mobile is headquartered in Chaville, France, in the Europe region.
How does La Poste Mobile make money?
Five revenue lines are on record. Mobile Plan Subscriptions are the primary driver. The others are mobile Device Sales, mobile Insurance, SIM Card Sales and prepaid Card Top-ups.
Who are La Poste Mobile's main competitors?
Direct peers on record are Free Mobile, Sosh, Prixtel, B&You, NRJ Mobile, RED by SFR, CIC Mobile and Crédit Mutuel Mobile. Bouygues Telecom is listed as a broad incumbent. Lebara is listed as an emerging player.
Does La Poste Mobile have an API?
No public API is recorded for La Poste Mobile.
What industry is La Poste Mobile in?
La Poste Mobile's product category is Mobile Telecommunications (MVNO). Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 517121 and its SIC code is 4812.