Hart and Vine

What Hart and Vine does

Hart and Vine is a privately held, founder-owned creative design studio founded in 2005 and headquartered in Brentwood/Nashville, Tennessee, operating as a 100% remote U.S. team of approximately 9 professionals. The studio delivers digital strategy, experience design, content creation, platform development, and brand management services to a mix of startups, mid-market companies, and enterprise clients. Technical execution is based on conventional web development stacks including NextJS, Vercel, Strapi, WordPress, and Shopify, with a stated emphasis on handcrafted code and database-driven applications rather than proprietary platforms.

The studio generates revenue through project-based and multi-year professional services engagements, with pricing set on a custom basis after early-stage budget alignment. Its go-to-market is direct sales and relationship-driven, relying on portfolio case studies, an insights blog, and Nashville music/tech community ties to drive inbound interest. No funding rounds, institutional investors, or parent company affiliations are disclosed, and the firm operates as a bootstrapped business.

Hart and Vine has served hundreds of projects over two decades across diverse verticals including music/tech (Soundstripe, Boombox, Integrity Music), publishing (David C Cook "The Action Bible", She Reads Truth), finance (Global X, Ned Davis Research, FlexInvest, Build Asset Management), healthcare (Vanderbilt Health Affiliated Network, Vanderbilt Bone & Joint), and nonprofit (Kindful, IChooseYou). Notable client outcomes cited include a 30% conversion lift for Kindful and 50%+ faster conversions for Soundstripe. The firm is led by Creative Director and Founder Jeff Schuette and Business Development Manager Shelby Schuette, with a 2021 Silver ADDY Award from Nashville AAF as its primary third-party recognition.

Name

Hart and Vine

Legal name

Hart and Vine LLC

Website

https://hartandvine.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart and Vine is a Nashville-based, founder-owned creative design studio founded in 2005 that delivers digital strategy, experience design, content creation, platform development, and brand management to startups and enterprises across music, finance, healthcare, and publishing.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital product design
• Web application development
• Brand strategy services
• Creative agency services
• User experience design

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Agency Services: Project-based agency work including strategy, design, development, content creation, and brand management services. They work directly with clients on long-term partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hart & Vine is a creative design studio providing digital strategy, experience design, content creation, platform development, and brand management services for companies, startups, and investors. They build web applications, mobile apps, and digital products through full-stack development on technologies including NextJS, Vercel, Strapi, WordPress, and Shopify, focusing on database-driven applications and database-driven content platforms. The agency operates as a remote team of designers, writers, developers, and content producers, typically assigning 3-5 senior-level team members per project.

Product overview

Hart & Vine is a design studio offering agency services for digital products and online experiences, operating since 2005. Their core offerings consist of five integrated service lines: Digital Strategy (naming, visual identity, design systems, content strategy, information architecture), Experience Design (digital product, app, and web design), Content Creation (copywriting, music production, illustration, photography, video), Platform Development (full-stack development, CMS implementation with Strapi/WordPress/custom systems), and Brand Management (brand campaigns, content management, ongoing development, analytics). The company is based in Nashville, TN, with a remote team of approximately 10 members. Their expertise spans music and tech platforms, database-driven applications, and digital content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Strategic consulting service covering naming, visual identity, design systems and guidelines, content strategy, and information architecture. Serves as the foundational planning phase for new ventures or brand refreshes for companies, startups, and investors.
• Experience Design User experience focused design service encompassing digital product design, app design, and web design. Creates intuitive and engaging interfaces for web applications and mobile experiences for companies, startups, and investors.
• Content Creation Comprehensive content production including copywriting, music production, iconography/illustration, photography, and video/motion design. Supports all facets of platform content needs for client digital products and marketing.
• Platform Development Full-stack development and CMS implementation service. Specializes in Strapi, WordPress, and custom backend systems. Delivers fast-loading, consistent performing applications for companies, startups, and investors.
• Brand Management Ongoing brand development service including brand campaigns, content management, ongoing development, and analytics/market research. Supports long-term brand growth and maintenance for clients.

Quantifiable outcome

• 30% increase in conversions for Kindful pricing page redesign
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Big Spaceship: Brooklyn-based digital agency with strategy, design, and development capabilities for enterprise clients. Comparable boutique size and end-to-end service model overlapping Hart & Vine's offering.
• Clay: San Francisco design firm specializing in digital brand, UI/UX, and product design for tech companies. Direct competitor for the same kind of design-led, full-service engagements Hart & Vine delivers.
• Instrument: Portland-based independent design and technology studio of comparable size, offering brand strategy, experience design, and platform development. Highly comparable to Hart & Vine's full-service boutique model and senior-led pods.
• Ueno: San Francisco creative agency providing branding, design, and product development for tech-forward clients. Similar in size, structure, and emphasis on senior-led craft teams serving enterprise and high-growth startups.
• AREA 17: Independent design and technology agency delivering digital products, platforms, and brand systems. Matches Hart & Vine's integrated strategy-design-development scope and boutique positioning.
• Work & Co: Digital product agency designing and engineering websites, apps, and brands for enterprise clients. Directly comparable on full-service digital product delivery and senior-team engagement model.
• Resn: New Zealand creative technology studio building digital experiences, brands, and platforms. Comparable craft-driven boutique structure with similar experience-design and development focus.
• MetaLab: Vancouver-based boutique design agency delivering strategy, UI/UX, and software development for enterprise and startup clients. Closely mirrors Hart & Vine's integrated design-plus-development offering and team-based delivery model.

Broad incumbents

• Huge: Large global experience design agency providing strategy, creative, and technology across consumer and enterprise. Competes for the same enterprise engagements Hart & Vine targets but with significantly broader capabilities.
• R/GA: Global digital agency offering advertising, design, consulting, and technology services. Overlaps Hart & Vine on experience design and platform development but operates at far greater scale across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hartvine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart and Vine