Direct Primary Care Clinics
Direct Primary Care Clinics operates two physician-led subscription primary care clinics in Osage Beach and Lebanon, Missouri, serving uninsured, high-deductible, HSA, and family patients through monthly memberships that include unlimited visits and 24/7 access.
- Company typePrivate
- Founded2006
- HeadquartersOsage Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Direct Primary Care Clinics does
Direct Primary Care Clinics (DPC), LLC is a privately-held, physician-led direct primary care medical practice founded by Dr. Jenny Powell and headquartered in Osage Beach, Missouri. The firm operates two physical clinic locations — one in Osage Beach and one in Lebanon — serving uninsured individuals, high-deductible insurance holders, HSA account holders, families, and chronic disease patients in the rural Ozarks region of central Missouri. The practice is a sole proprietorship-style LLC with no external investors, parent company, or venture capital involvement disclosed. Dr. Powell, who previously worked at OSF Healthcare in Clinton, Illinois, and at St. John's Clinic (now Mercy Clinic) in Lebanon, founded the practice after concluding that insurance-driven billing had eroded the patient-physician relationship.
DPC delivers primary care through a subscription membership model that completely bypasses insurance billing. Membership tiers are publicly disclosed: Individual at $105 per month ($299.25 quarterly or $1,134 annually), Couple at $160 per month, and Family at $186.67 per month for up to four members. Memberships include unlimited office visits, unlimited time with the physician or nurse practitioner, 24/7 access via cell phone, email, or Skype, same-day or next-day appointments, home visits, lab draws, nurse visits, in-office procedures, and access to low-cost generic medications dispensed on-site. Complementary revenue is generated from wellness add-ons including health questionnaire evaluations ($10) and acupuncture sessions ($20/single, $75 monthly package of eight sessions, or $25 for a 30-minute acute-problem session). The practice also distributes NutraMetrix supplements and Designs for Health nutritional products as physician-dispensed add-on revenue.
The technology stack is deliberately minimal: DPC uses standard primary care medical equipment for examinations, lab draws, and in-office medication dispensing, with no proprietary platform, mobile application, or AI tooling. Distribution is exclusively direct-to-consumer through the two clinics and home visits; there are no third-party resellers, no online marketplace presence, and no employer or insurance-plan distribution channels. Marketing is community-led, driven by Dr. Powell's personal mission, the firm's website, mailing list signups, and word-of-mouth referrals in the surrounding rural communities. The team is small, with five publicly identified members — Dr. Powell, two medical assistants (Tiffany at Osage Beach, Amber at Lebanon), two reception staff (Coni at Osage Beach and Wes handling reception and marketing) — though firmographics list the headcount band as 51-100, which is not corroborated by named-team disclosures. There are no announced expansion plans beyond the two existing Missouri locations.
Direct Primary Care Clinics firmographics
Firmographics- Name
- Direct Primary Care Clinics
- Legal name
- Direct Primary Care Clinics, LLC
- Website
- https://dpcareclinics.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Direct Primary Care Clinics operates two physician-led subscription primary care clinics in Osage Beach and Lebanon, Missouri, serving uninsured, high-deductible, HSA, and family patients through monthly memberships that include unlimited visits and 24/7 access.
- Ownership category
- akta.pro rank
Direct Primary Care Clinics industry classification
Industry- Product category
- Direct Primary Care Healthcare Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)
Keywords
Where Direct Primary Care Clinics is headquartered
LocationHeadquarters
- HQ city
- Osage Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Direct Primary Care Clinics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Core revenue stream from monthly, quarterly, and annual membership subscriptions. Membership covers unlimited office visits, lab draws, nurse visits, and in-office procedures. Additional revenue from wellness services including health questionnaire evaluations and acupuncture sessions for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership covering unlimited office visits, lab draws, nurse visits, and 24/7 physician access |
| Subscription | Monthly | Couple membership with same unlimited benefits as individual |
| Subscription | Monthly | Family membership for 4 members with unlimited benefits |
| Unit Pricing | Pay-as-you-go | Wellness services add-ons for members |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Direct Primary Care Clinics product offering
Product offeringCore offering
Direct Primary Care Clinics operates a subscription-based primary care practice where individual patients, couples, and families pay a recurring monthly, quarterly, or annual membership fee for unlimited access to a physician, including in-office procedures, lab tests, EKGs, joint injections, laceration repairs, cryotherapy, mole/skin tag removal, annual health evaluations, and chronic disease management. The clinic also offers additional paid wellness services such as acupuncture, health questionnaire evaluations, Nutrametrix genetic testing, and Designs for Health supplement products.
Product overview
Direct Primary Care Clinics operates as a direct primary care medical practice offering membership-based healthcare services through a single unified model. The core offering consists of Direct Primary Care Membership Plans providing unlimited office visits, 24/7 physician access, and same-day/next-day appointments for individuals, couples, and families. Supplementary offerings include Wellness Services (Health Questionnaire Evaluations and Acupuncture), the Nutrametrix vitamin/mineral/supplement line, and Designs for Health nutritional products—these add-on products extend the practice's wellness offerings beyond primary medical care.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Primary Care Membership — Individual Plan A flat-rate recurring membership plan (monthly, quarterly, or annual) for a single individual, providing unlimited physician visits, in-office procedures, lab tests, EKGs, joint injections, laceration repairs, cryotherapy, mole/skin tag removal, annual health evaluations, and chronic disease management. Sold directly to uninsured or self-pay individuals in central Missouri.
- Direct Primary Care Membership — Couple Plan A flat-rate recurring membership plan (monthly, quarterly, or annual) for two adults in the same household, providing the same unlimited primary care services as the individual plan, available to couples.
- Direct Primary Care Membership — Family Plan A flat-rate recurring membership plan (monthly, quarterly, or annual) covering a household, providing the same unlimited primary care services plus coverage for children/dependents in the household.
- Acupuncture Wellness Service An add-on wellness service offered at a discounted rate to clinic members, covering acupuncture treatments for pain, stress, and related conditions.
- Health Questionnaire Evaluation (Nutrametrix Wellness Assessment) A wellness assessment that evaluates health questionnaire responses to recommend Nutrametrix nutritional supplements and a genetic testing pathway, sold to existing clinic patients.
- Nutrametrix Nutritional Supplements Nutrametrix-branded nutritional supplements (genetic testing kits and nutritional product line) resold by the clinic to patients seeking physician-supervised nutritional support.
- Designs for Health Nutritional Supplements Designs for Health-branded nutritional supplements resold by the clinic to patients under physician recommendation.
Quantifiable outcome
- Unlimited visits per month included in membership
- +2 more outcomes
Companies that use Direct Primary Care Clinics
Customer profileSegments5 records
Ideal customer profiles3 records
Direct Primary Care Clinics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Primary Care Clinics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NutraMetrixminorNutraMetrix is a women-centered product line of vitamins, minerals, and supplements distributed exclusively through medical professionals. Dr. Jenny Powell offers this product line as part of her wellness services, providing patients with access to quality supplements through their physician.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Direct Primary Care Clinics competitors and assessment
Company assessmentEmerging players
- Forward: Forward is a tech-enabled membership primary care provider with a strong digital and AI-driven care model. It is comparable to Direct Primary Care Clinics as a membership-based primary care alternative but differentiated by its proprietary technology platform.
- Parsley Health: Parsley Health is a membership-based primary care practice focused on root-cause and holistic medicine with both in-person and virtual visits. It is comparable in offering subscription-based, insurance-free primary care with an emphasis on wellness.
Broad incumbents
- MDVIP: MDVIP is the largest concierge medicine network in the U.S., offering membership-based primary care with smaller patient panels and enhanced physician access. It serves a similar value proposition to Direct Primary Care Clinics but at a national, more premium scale.
- One Medical (Amazon): One Medical (now owned by Amazon) is a large membership-based primary care platform combining in-office visits with a digital app. It serves a similar subscription primary care value proposition but at national scale with significant technology infrastructure.
- Oak Street Health (CVS Health): Oak Street Health is a large value-based primary care provider focused on Medicare-eligible seniors. It is broadly comparable as a primary care operator emphasizing access and personalized attention, though it operates at much greater scale and via risk-bearing contracts.
- ChenMed: ChenMed is a value-based primary care provider serving seniors through owned clinics with small patient panels. While it operates on a risk-bearing rather than subscription model, it competes for the same high-touch primary care patient demographic.
Others
- Agilon Health: Agilon Health partners with primary care physicians to take on full risk for senior patients under value-based contracts. While not a direct DPC competitor, it is thematically adjacent as a primary care enablement platform reshaping primary care economics.
Direct peers
- Castle Connolly Private Health Partners: CCPHP operates a national membership-based primary care program with curated top doctors, offering enhanced access and personalized care. It is comparable in offering a subscription, insurance-free primary care experience to discerning consumers.
- Atlas MD: Atlas MD is a well-known direct primary care practice founded by Dr. Josh Umbehr, operating on a similar insurance-free membership model with transparent monthly fees and direct physician access. It is a directly comparable DPC operator and a benchmark for the category.
- SignatureMD: SignatureMD partners with primary care physicians to convert practices into concierge/membership models. It is highly comparable as a DPC-adjacent operator targeting similar patient segments with subscription-based primary care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Direct Primary Care Clinics social profiles
Digital presenceDirect Primary Care Clinics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Primary Care Clinics leadership team
Management profileNumber of profiles
Profiles5 records
Direct Primary Care Clinics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Primary Care Clinics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Primary Care Clinics
What does Direct Primary Care Clinics do?
Direct Primary Care Clinics operates a subscription-based primary care practice where individual patients, couples, and families pay a recurring monthly, quarterly, or annual membership fee for unlimited access to a physician, including in-office procedures, lab tests, EKGs, joint injections, laceration repairs, cryotherapy, mole/skin tag removal, annual health evaluations, and chronic disease management. The clinic also offers additional paid wellness services such as acupuncture, health questionnaire evaluations, Nutrametrix genetic testing, and Designs for Health supplement products.
Is Direct Primary Care Clinics a public or private company?
Direct Primary Care Clinics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Primary Care Clinics founded?
Direct Primary Care Clinics was founded in 2006. It employs 51 to 100 people.
Where is Direct Primary Care Clinics based?
Direct Primary Care Clinics is headquartered in Osage Beach, United States, in the North America region.
How does Direct Primary Care Clinics make money?
One revenue line is on record: membership Fees.
Who are Direct Primary Care Clinics's main competitors?
Emerging players on record are Forward and Parsley Health. Broad incumbents are MDVIP, One Medical (Amazon), Oak Street Health (CVS Health) and ChenMed. Agilon Health is listed as an others. Direct peers are Castle Connolly Private Health Partners, Atlas MD and SignatureMD.
Does Direct Primary Care Clinics have an API?
No public API is recorded for Direct Primary Care Clinics.
What industry is Direct Primary Care Clinics in?
Direct Primary Care Clinics's product category is Direct Primary Care Healthcare Services. Its primary akta.pro industry code is HLAFAGAD, Direct Primary Care (DPC) & Concierge Medicine. Its NAICS code is 621111 and its SIC code is 8011.