Complete Dental Arts

What Complete Dental Arts does

Complete Dental Arts is a privately held, single-location dental practice headquartered at 2819 GA-34, Newnan, Georgia, owned and operated by Dr. Charley Cheney III, D.M.D. The practice delivers comprehensive general, preventive, restorative, cosmetic, family/pediatric, and emergency dentistry, plus facial esthetics (Botox, dermal fillers, PDO threads), oral sleep appliances for snoring and sleep apnea, and TMJ therapy. It markets itself as a 'dental home' providing relationship-based care across all life stages and treatment categories from one site.

The practice operates a modern dental technology stack including digital X-rays, the Kör Whitening System with custom Kör-Seal trays for overnight bleaching, laser technology for gum contouring, and an in-house 3D printer enabling same-day crowns and restorations. It also offers clear aligner therapy through both Invisalign and ClearCorrect. Patient acquisition and scheduling are facilitated by the Doztible third-party platform embedded on the practice website for 24/7 online booking, complemented by a phone line and SEO-optimized service pages targeting local Newnan/Coweta County search traffic.

The business model is direct-to-consumer professional services: revenue is generated per-visit from dental insurance reimbursements and self-pay patients, with Good Faith Estimates provided to uninsured patients as required by federal law. The practice maintains HIPAA-compliant medical information handling and WCAG 2.1 Level AA / ADA / Section 508 accessibility compliance. Capacity is structurally limited to a single dentist at a single location with 1-10 total employees, operating Monday-Thursday 8am-5pm and Friday by appointment.

Name

Complete Dental Arts

Legal name

Complete Dental Arts

Website

https://completedentalarts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Complete Dental Arts is a privately held, single-location dental practice in Newnan, Georgia, owned by Dr. Charley Cheney III, D.M.D., providing comprehensive general, cosmetic, restorative, family, and emergency dentistry plus facial esthetics and sleep apnea treatment to individuals and families in Coweta County using modern same-day dentistry technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Restorative dental care
• Family dental practice
• Emergency dental services

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Dental Services: The practice generates revenue through direct payment for professional dental services including preventive care, restorative procedures, cosmetic treatments, and emergency dentistry. Services are billed directly to patients with or without dental insurance coverage.
2. Insurance and Self-Pay Patients: Revenue is collected from both dental insurance providers (as an in-network or accepting practice) and self-pay patients. Good Faith Estimates are provided to uninsured patients as required by law for non-emergency services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Complete Dental Arts is a single-location dental practice in Newnan, Georgia that delivers general, preventative, restorative, cosmetic, family/pediatric, and emergency dentistry services directly to patients. Offerings include cleanings, fillings, crowns, bridges, dental implants, root canal therapy, veneers, teeth whitening via the KöR system, clear aligners (Invisalign and ClearCorrect), gum disease treatment, TMJ therapy, oral sleep appliances, and facial esthetics such as Botox and dermal fillers.

Product overview

Complete Dental Arts is a dental practice offering comprehensive oral healthcare services across multiple specialties. The practice operates as a single-location dental office that provides general dentistry, cosmetic dentistry, restorative dentistry, facial esthetics, family/pediatric dentistry, emergency dentistry, and preventative care. Core services include dental implants, crowns, bridges, root canals, veneers, teeth whitening (using the KöR system), clear aligners (Invisalign and ClearCorrect brands), dentures, gum disease treatment, TMJ therapy, oral sleep appliances, and pediatric care. The practice also offers facial esthetic treatments including Botox, dermal fillers, and PDO threads. Services are delivered by Dr. Charley Cheney III, DMD, at the Newnan, GA location.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Preventive and diagnostic dental care including cavity treatment, cleanings, exams, fillings, gingivitis treatment, oral sleep appliances, TMJ treatment, and tooth extractions for local patients.
• Cosmetic Dentistry Aesthetic dental treatments including clear aligners (ClearCorrect and Invisalign), dentures, gum lifts, removable dental appliances, teeth whitening, and veneers.
• Facial Esthetics Non-surgical facial rejuvenation treatments including Botox, dermal fillers, PDO threads, and therapeutic Botox for TMJ and jaw tension.
• Family Dentistry Dental care for the entire family, including pediatric dentistry with gentle, kid-friendly approach and first tooth examinations.
• Emergency Dentistry Same-day emergency dental care for toothaches, trauma, infections, knocked-out teeth, and broken jaws.
• Preventative Dentistry Ongoing hygiene procedures and practices to maintain oral health, prevent cavities, gum disease, and enamel wear.
• Restorative Dentistry Tooth restoration services including dental crowns, bridges, dental implants, gum disease treatment, and root canal therapy.
• Dental Implants Titanium screw-based surgical tooth replacement that fuses with the jawbone, topped with a custom crown for permanent tooth restoration.
• Dental Crowns Custom caps fixed to damaged teeth for protection, available in stainless steel, metal alloys, porcelain-fused-to-metal, and all-ceramic options.
• Dental Bridges Artificial tooth replacement that bridges gaps between natural teeth, including traditional, Maryland bonded, and cantilever bridge types.
• Root Canal Therapy Surgical technique to remove infected tooth pulp, apply antibiotics, and seal with gutta-percha material to save the natural tooth.
• Gum Disease Treatment Periodontal care including scaling, root planing, and flap surgery to treat gingivitis and periodontitis.
• Dentures Full or partial false teeth replacements for missing tooth restoration, with adjustment and speech retraining support.
• Veneers Custom porcelain or resin shells affixed to teeth to improve appearance by covering cracks, chips, gaps, and discoloration.
• Gum Lifts Surgical gum reshaping to expose more tooth surface for a balanced smile, treating 'gummy smile' conditions.
• Teeth Whitening Professional whitening using KöR system with refrigerated solutions and custom seal trays for overnight bleaching.
• Clear Aligners Custom plastic tray orthodontic system for gradual teeth straightening, removable for eating and cleaning, offered through Invisalign and ClearCorrect brands.
• Mouth Guards Custom-fitted protective dental appliances for sports and nighttime teeth grinding protection.
• Oral Sleep Appliances Custom nightguard-style devices that advance the lower jaw to keep airways open for snoring and sleep apnea treatment.
• TMJ Treatment Neuromuscular dentistry therapy using custom nightguards and jaw exercises to relieve jaw pain, headaches, and TMJ disorder.
• Dental Cleanings Professional teeth cleaning including scaling, polishing, flossing, fluoride treatment, and dental sealants.
• Dental Exams Comprehensive oral examinations with X-rays, oral cancer screening, and gum health evaluation.
• Dental Fillings Tooth restoration using composite resin, amalgam, gold, or porcelain materials to fill cavities and repair damage.
• Tooth Extractions Safe tooth removal procedures with local anesthesia and post-operative care instructions.
• Pediatric Dentistry Specialized dental care for children including 'happy visits,' sealants, fluoride treatments, and teething guidance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DoztiblecoreTechnology or IntegrationDoztible provides the online appointment scheduling platform used by Complete Dental Arts. Patients can schedule appointments through the Doztible system embedded on the practice website, enabling 24/7 online booking capability.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sonrava Health: Diversified dental and oral healthcare platform supporting consumer-facing brands like Western Dental and Brident. Represents the corporate dental model competing with independents for suburban general dentistry patients.
• Dental Care Alliance: DSO supporting practices across multiple U.S. states with general, cosmetic, and specialty dental offerings. Operates at a different scale but pursues the same comprehensive-service positioning in suburban markets.
• Great Expressions Dental Centers: Multi-state dental group practice providing general, cosmetic, orthodontic, and specialty dentistry. Directly comparable multi-specialty positioning and competes in suburban U.S. markets.
• Mortenson Dental Partners: Dentist-owned DSO supporting practices across the U.S. with comprehensive general and specialty dental services. Comparable model as an acquirer of well-run independent family practices.
• Aspen Dental: Large DSO with hundreds of locations across the U.S. offering general, restorative, and cosmetic dentistry. Competitor for local market patients in suburban communities around Atlanta and a likely consolidator that competes for new-patient flow.
• Marquee Dental Partners: Multi-location dental group operating across the southeastern U.S., offering general, cosmetic, and specialty dentistry. Regional DSO relevant to the Newnan/Atlanta market geography.
• Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of general and specialty dental practices. Indirectly competitive — a potential acquirer of independent practices like Complete Dental Arts and a competitor for the same local patient pool and associate dentist recruiting.
• MB2 Dental Solutions: Dentist-owned DSO that acquires and supports independent dental practices nationwide. Provides a relevant benchmark for what an exit / partnership alternative looks like for owner-operators like Complete Dental Arts.
• Pacific Dental Services: National DSO supporting hundreds of dental practices across multiple states. Competes on the same dental home / general + specialty bundled offering that Complete Dental Arts markets, and serves as an attractive acquirer for independent single-location practices.

Direct peers

• Affordable Dentures & Implants: Large dental provider specializing in dentures and implants among other restorative services. Direct competition for the practice's denture, implant, and extraction revenue stream in the Newnan market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewnandentistCD
• Facebookfacebook.com/newnandentistCDA
• LinkedInlinkedin.com/company/complete-dental-arts-pc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Dental Arts