Doctible

What Doctible does

Doctible is a healthcare SaaS company that provides a unified patient engagement and practice growth platform for SMB and mid-market healthcare practices, primarily serving dental, orthodontic, chiropractic, and vision specialties. The platform is organized into three modular solution areas: Patient Communication (two-way texting via existing landline, automated reminders, smart messaging by treatment type, voice reminders, traffic alerts, inbound phone management), Practice Operations (EasyFill automated waitlist, Smart Scheduler online booking, Digital Forms, Patient Recall), and Marketing (HIPAA-compliant practice website builder, Patient Link lead management, Website Messenger with AI chatbot, email campaigns, reputation management). The underlying technology is a cloud-based, HIPAA-compliant and HITRUST CSF certified infrastructure with AES 256-bit encryption, integrated with more than 60 EHR/PMS systems including OpenDental, Dentrix, Eaglesoft, ChiroTouch, Dolphin, and Eyefinity. Doctible reports operational scale of 80M+ messages sent in 2023, 140K+ reminders per day, and self-reported customer outcomes of 131 hours saved per practice per month, 44% of last-minute cancellations filled, and $187K+ in annual patient retention revenue.

Doctible monetizes through tiered SaaS subscriptions: Gold at $199/month (texting, reminders, recall, email, reputation), Gold Plus at $299/month (adding online scheduling, digital forms, voice reminders, EasyFill), and Platinum at custom pricing (custom website, website chat, multi-year contracts). Website builder bundles are priced at $249-$399/month. Annual billing offers 20-25% savings, and the Platinum tier is sold via multi-year contracts. Go-to-market is a hybrid sales-led and product-led motion: direct demo-based selling for mid-market accounts, inside sales with phone consultation for SMBs, self-serve 'Get Started' options for the Gold tier, ROI calculator and content marketing for top-of-funnel, and a channel partner program (e.g., Unified Smiles) for bundled resale. Target buyers are practice owners and office managers at single-location and small-group practices across the United States. Doctible operates as part of the PracticeTek family of healthcare technology brands, was founded in 2014 (per company history; firmographics lists 2013) by Ajit Viswanathan (CEO) and Leon Hu (CTO), is headquartered in San Diego, California, and has 51-100 employees.

Name

Doctible

Legal name

Doctible Inc.

Website

https://doctible.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Doctible is a healthcare SaaS platform that provides patient engagement, practice operations, and marketing automation (two-way texting, reminders, recall, digital forms, reputation management) to SMB dental, orthodontic, chiropractic, and vision practices in the United States via tiered subscriptions and a 60+ EHR/PMS integration ecosystem.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Offices of Dentists (62121), Offices of Other Health Practitioners (6213)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Patient engagement software
• Healthcare practice automation
• Patient communication platform
• Appointment reminder software
• Healthcare SaaS solutions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Patient Engagement: Tiered subscription model with Gold ($199/mo), Gold Plus ($299/mo), and Platinum (custom) tiers. Includes text messaging, reminders, recall, email, and reputation management. Annual plans offer 20-25% savings. Gold Plus adds online appointment requests, digital forms, voice reminders, and automated waitlist. Platinum includes custom website and chat functionality.
2. Website Services Add-on: Website builder services bundled with Gold ($249/mo) or Gold Plus ($399/mo) plans, or as standalone Platinum custom pricing. Includes custom website development, local SEO optimization, and ongoing hosting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Doctible provides a unified cloud-based patient engagement and practice growth platform for healthcare practices across dental, orthodontic, chiropractic, and vision specialties. The software automates patient communication (two-way texting, reminders, recall), streamlines practice operations (online scheduling, digital forms, waitlist management), and supports marketing and reputation management (websites, reviews, email campaigns, lead tracking). It integrates with 60+ EHR/PMS systems and is sold on tiered monthly/annual SaaS subscriptions.

Product overview

Doctible is a unified patient engagement and practice growth platform designed for healthcare practices across dental, orthodontic, chiropractic, and vision specialties. The platform operates on a modular architecture with three core solution categories: Patient Communication (Patient Communicator, Reminders, Smart Messaging, Voice Reminders, Traffic Alerts, Phones), Practice Operations (EasyFill, Smart Scheduler, Digital Forms, Patient Recall), and Marketing (Practice Website, Patient Link, Website Messenger, Campaigns, Reputation Management). Pricing tiers include Gold ($199/month) for essential engagement features, Gold Plus ($299/month) adding digital forms and voice reminders, and Platinum (custom pricing) with premium website and chat capabilities. The platform integrates with 60+ EHR/PMS systems including OpenDental, Dentrix, Eaglesoft, ChiroTouch, and Eyefinity.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Communicator Two-way HIPAA-compliant text messaging platform that allows healthcare practices to communicate with patients from their existing landline phone number without additional setup.
• Patient Reminders Automated multi-channel appointment reminder system that sends texts, emails, and voice reminders to prevent no-shows and reduce last-minute cancellations.
• Smart Messaging Automated patient messaging system that sends personalized messages tailored to treatment type, procedure, or operatory to reduce repetitive front-desk communication tasks.
• Voice Reminders Automated voice call system that reminds and confirms appointments with hard-to-reach patients through pre-recorded or AI-generated calls.
• Traffic Alerts Real-time traffic condition notifications sent to patients before appointments to prevent late arrivals and reduce schedule disruptions.
• Phones Inbound call management system that surfaces essential patient details and history during incoming calls to improve front desk efficiency.
• EasyFill Automated digital waitlist system that fills last-minute cancellations by matching available slots with patients on the waiting list, recovering lost revenue.
• Smart Scheduler Online appointment booking system that empowers patients to self-schedule appointments directly through the practice website.
• Digital Forms Electronic intake and consent form system that digitizes patient check-in, eliminating paper forms and improving administrative efficiency.
• Patient Recall Automated patient follow-up reminder system that monitors visit history and recall timelines to alert patients when due for appointments based on procedure type and provider.
• Practice Website Custom HIPAA-compliant website builder with built-in online scheduling, real-time chat, local SEO optimization, and conversion-driven design for healthcare practices.
• Patient Link Patient acquisition and lead management platform that captures leads from forms and phone calls, automates follow-up, tracks marketing attribution, and converts interest into booked appointments through a unified dashboard.
• Website Messenger Real-time website chat and AI chatbot solution that engages visitors 24/7, answers common questions, and accepts appointment requests to reduce bounce rates.
• Email Campaigns Email marketing platform that enables practices to send personalized patient communications, newsletters, announcements, and promotional messages using pre-built or custom templates.
• Reputation Management Online review generation and management system that automates feedback collection, directs positive reviews to Google and Facebook, and routes negative feedback to the practice for private resolution.

Quantifiable outcome

• Fills 44% of last-minute cancellations
• +8 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability4 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core, strategic and flagship.

• Unified SmilescoreGTM or Marketing Partner · 24 November 2021Unified Smiles partnered with Doctible to provide more patient engagement solutions to their member practices. Unified Smiles resells Doctible products as part of bundled packages.
• Scripps Mercy Physician PartnersstrategicTechnology or Integration · 11 January 2021Doctible announced partnership with Scripps Mercy Physician Partners to provide integrated patient engagement solutions.
• CompulinkcoreTechnology or Integration · 12 October 2019Doctible and Compulink partnered to provide an integrated patient engagement experience. The partnership enables Compulink's clients to access Doctible's patient communication and engagement tools.
• PracticeTekflagshipOthersDoctible is part of the PracticeTek family of brands—a collective of innovative healthcare technology brands working together to transform retail healthcare. Careers and opportunities are centralized through PracticeTek.
• OpenDentalcoreTechnology or IntegrationIntegration partner - Doctible integrates with OpenDental practice management system.
• DentrixcoreTechnology or IntegrationIntegration partner - Doctible integrates with Dentrix dental practice management system.
• EaglesoftcoreTechnology or IntegrationIntegration partner - Doctible integrates with Eaglesoft dental practice management system.
• ChiroTouchcoreTechnology or IntegrationIntegration partner - Doctible integrates with ChiroTouch chiropractic practice management system.
• Dolphin ManagementcoreTechnology or IntegrationIntegration partner - Doctible integrates with Dolphin dental practice management system.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modento: Modento is a dental patient engagement platform offering digital forms, communication, and online scheduling. It targets the same dental SMB and DSO buyer as Doctible with overlapping feature set.
• Swell: Swell is a reputation management and patient experience platform purpose-built for healthcare practices including dental, vision, and chiropractic. It overlaps with Doctible's reputation management and patient communication modules.
• Lighthouse 360: Lighthouse 360 is a patient engagement system for dental practices providing appointment reminders, recall, online reviews, and patient communication. It competes head-on with Doctible's dental engagement offering.
• Demandforce: Demandforce (owned by Internet Brands) provides patient communication, marketing, and reputation tools for healthcare and dental SMBs. It competes with Doctible across reminders, patient reactivation, and review management.
• Birdeye: Birdeye is a customer experience and reputation management platform with strong penetration in healthcare, dental, and multi-location SMBs. It overlaps with Doctible on reputation management, web chat, and review generation.
• Weave: Weave is a patient communication and engagement platform targeting SMB healthcare practices (dental, optometry, veterinary, medical). Doctible and Weave directly compete on two-way texting, appointment reminders, reputation, and practice growth for the same SMB buyer.
• Solutionreach: Solutionreach (now part of Tebra) is a long-standing patient engagement and communication platform focused heavily on dental and orthodontic practices. It overlaps directly with Doctible on reminders, recall, two-way texting, and reputation management.
• RevenueWell: RevenueWell is a dental-specific patient communication, recall, and marketing platform serving SMB and group dental practices. It is one of the closest direct competitors to Doctible within the dental vertical.

Emerging players

• Podium: Podium is a messaging, reviews, and lead conversion platform with growing healthcare and dental vertical presence. It overlaps with Doctible on review generation, two-way texting, and web chat, but is broader in vertical focus.

Broad incumbents

• Tebra: Tebra (formed from the merger of Kareo and PatientPop, with the subsequent acquisition of Solutionreach) is a broader practice growth and clinical platform serving medical and dental practices. It competes with Doctible as a horizontal incumbent expanding into the same patient engagement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doctible
• Facebookfacebook.com/doctible
• LinkedInlinkedin.com/company/3593162

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctible