EXIT Southeast
EXIT Southeast is a regional subfranchisor for EXIT Realty Corp. International, recruiting and supporting real estate franchise owners and agents across Florida, Georgia, Kentucky, Tennessee, and Texas under a distinctive residual-based sponsorship compensation model.
- Company typePrivate
- Founded2012
- HeadquartersFranklin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What EXIT Southeast does
EXIT Southeast is the regional subfranchisor for EXIT Realty Corp. International across Florida, Georgia, Kentucky, Tennessee, and Texas. Founded in 2012 by Kenny Lynn and Stacy Strobl, the company is headquartered in Franklin, Tennessee, and operates a 501–1,000 employee regional franchise and agent platform that has held EXIT Realty's #1 region position in North America for eight consecutive years. Its core commercial activity is selling and supporting real estate franchise opportunities: franchise owners acquire the right to operate under the EXIT brand and recruit agents, in exchange for franchise and technology fees that flow back through EXIT Southeast. Agents within those franchises participate in EXIT's distinctive single-level residual compensation model — 10% sponsorship, 7% retirement, and 5% beneficiary residuals — paid via EXIT's head office on transactions by sponsored recruits.
The product portfolio sits on three layers. The first two are franchise opportunities and agent recruitment, both anchored on EXIT's "Five Pillars of Success" (training, branding, technology, culture, and financial freedom) and the residual sponsorship model that materially differentiates EXIT from traditional commission-split brokerages. The third layer is REVAMP, a Curbio-powered pre-sale home improvement service that enables sellers to complete profit-driven renovations with payment deferred until closing, extending EXIT Southeast's value proposition into a transaction-attach service. Distribution combines direct franchise sales (enterprise field motion targeting experienced real estate professionals), a major annual Rally (held at Universal Studios Orlando in 2023), a national Regional RoadShow (Nashville to Las Vegas), and an extensive Premier Sponsor ecosystem covering mortgage, CRM, technology, home warranty, insurance, and home services.
Revenue comes from two primary streams: franchise/licensing fees (royalties) from subfranchised owners, and an indirect share of agent commissions on residential transactions handled across the network. The customer base is fragmented across many independent franchise owners (e.g., EXIT Realty of Lubbock ≈135 agents, EXIT Ryan Scott Realty 60+, EXIT Realty Pro 55–60 agents, EXIT TLC Realty 23 agents), serving home buyers and sellers as end consumers. Leadership remains concentrated in the two Regional Owners, with functional build-out via a VP of Growth & Development and a Director of Operations, and the company operates without disclosed institutional capital, external funding rounds, or M&A activity.
EXIT Southeast firmographics
Firmographics- Name
- EXIT Southeast
- Legal name
- EXIT Southeast
- Website
- https://exitsoutheast.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EXIT Southeast is a regional subfranchisor for EXIT Realty Corp. International, recruiting and supporting real estate franchise owners and agents across Florida, Georgia, Kentucky, Tennessee, and Texas under a distinctive residual-based sponsorship compensation model.
- Ownership category
- akta.pro rank
Where EXIT Southeast is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EXIT Southeast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Franchise Fees: EXIT Southeast earns revenue as a regional subfranchisor by selling franchise opportunities to real estate professionals. Franchise owners pay fees to operate under the EXIT Realty brand and gain access to training, branding, technology, and the residual system.
- Agent Commissions: Agents affiliated with EXIT Southeast franchises earn commissions on real estate transactions, with the company likely receiving a share through the franchise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise ownership opportunity with comprehensive support |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
EXIT Southeast product offering
Product offeringCore offering
EXIT Southeast is a regional subfranchisor for EXIT Realty Corp. International that sells real estate franchise opportunities and recruits real estate agents across Florida, Georgia, Kentucky, Tennessee, and Texas. Its franchise model is built around the EXIT Formula residuals system (10% sponsorship, 7% retirement, 5% beneficiary residuals) and the Five Pillars of Success: training, branding, technology, culture, and financial freedom. The company also offers REVAMP, a Curbio-powered pre-sale home improvement service enabling sellers to renovate properties with payment deferred until closing.
Product overview
EXIT Southeast is a regional franchise operation for EXIT Realty Corp. International, operating across Florida, Georgia, Kentucky, Tennessee, and Texas. The company operates a platform-plus-services model centered on real estate franchise opportunities and agent recruitment. Core offerings include franchise opportunities and agent sponsorship programs built on EXIT's unique '5 Pillars of Success' (training, branding, technology, culture, and financial freedom). The company also offers REVAMP, a Curbio-powered home improvement service that enables sellers to renovate properties before listing with payment deferred until closing. The product portfolio is supported by the EXIT Resource Center for training and technology tools, and annual events like the EXIT Southeast Rally for professional development.
Differentiator
Problem solved
Functional benefit
Brands
- Revamp Your Real Estate: A pre-sale home improvement solution that helps homeowners renovate their property and sell for more, with no upfront costs. Payment is deferred until closing. Powered by Curbio.
Products and services
- Franchise Opportunities
Quantifiable outcome
- EXIT Realty Corp International has paid more than half a billion in residuals to date
- +2 more outcomes
Companies that use EXIT Southeast
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
EXIT Southeast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
EXIT Southeast partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Guild MortgageminorPremier Sponsor of EXIT Southeast, providing mortgage lending services and support to the real estate network.
- Achosa Home WarrantyminorPremier Sponsor providing home warranty services to EXIT Southeast franchisees and clients.
- CurbiominorPremier Sponsor powering the Revamp pre-sale home improvement program. Curbio provides pay-at-closing home renovation services for properties being sold.
- FinalOfferminorPremier Sponsor offering real estate technology solutions.
- Home Warranty IncminorPremier Sponsor providing home warranty services.
- EXIT Realty Corp. InternationalcoreParent company and franchisor. EXIT Southeast operates as the regional subfranchisor for EXIT Realty in five states (FL, GA, KY, TN, TX), holding rights to sell franchise opportunities and providing regional support to franchise owners.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
EXIT Southeast competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: One of the largest global real estate franchise networks, recruiting agents and brokers into a brand-and-fee model. Directly comparable to EXIT Southeast as a franchise-based brokerage platform, though significantly larger and operating globally.
- Coldwell Banker: Legacy national residential real estate franchise brand under Realogy (now Anywhere). Comparable as a franchised brokerage network competing for the same agent population and offering similar brand-and-training value proposition.
- Century 21 Real Estate: Established global real estate franchise system. Comparable operating model - franchised offices paying royalties in exchange for brand, training, and technology - though operating at much greater scale than EXIT Southeast.
- Keller Williams Realty: Largest real estate franchise by agent count in the US, operating a profit-sharing and franchise model that competes directly for experienced agent recruits EXIT Southeast targets. Closest structural analog given its franchise plus residual/agent-retention model.
- Better Homes and Gardens Real Estate: Realogy-affiliated residential franchise network with brand and technology value proposition. Comparable franchise architecture and recruitment angle to EXIT Southeast at smaller scale.
- Berkshire Hathaway HomeServices: National real estate franchise network leveraging a premium consumer brand. Comparable franchise architecture to EXIT Southeast, targeting similar recruitment segments with brand-driven value proposition.
Direct peers
- Compass: Tech-forward national real estate brokerage competing for top-producing residential agents with equity and platform economics. Comparable recruiting target audience (experienced agents) to EXIT Southeast, though operating a corporate-agent rather than franchise-agent model.
- eXp Realty: Cloud-based real estate brokerage that recruits agents nationally with an attractive commission split and equity participation. Direct competitor for the same experienced agent and franchisee pool EXIT Southeast serves, especially disruptive due to low overhead and equity incentive model.
- HomeSmart: Fast-growing US residential real estate brokerage with strong commission split and agent-focused value proposition. Comparable as a competitor for experienced agent recruitment, especially in markets overlapping with EXIT Southeast's footprint.
Emerging players
- Real Brokerage: Cloud-based, tech-forward residential brokerage offering high commission splits and equity to recruited agents. Emerging competitor targeting the same experienced agent demographic as EXIT Southeast, though earlier-stage and smaller.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EXIT Southeast social profiles
Digital presenceEXIT Southeast financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXIT Southeast leadership team
Management profileNumber of profiles
Profiles4 records
EXIT Southeast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXIT Southeast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXIT Southeast
What does EXIT Southeast do?
EXIT Southeast is a regional subfranchisor for EXIT Realty Corp. International that sells real estate franchise opportunities and recruits real estate agents across Florida, Georgia, Kentucky, Tennessee, and Texas. Its franchise model is built around the EXIT Formula residuals system (10% sponsorship, 7% retirement, 5% beneficiary residuals) and the Five Pillars of Success: training, branding, technology, culture, and financial freedom. The company also offers REVAMP, a Curbio-powered pre-sale home improvement service enabling sellers to renovate properties with payment deferred until closing.
Is EXIT Southeast a public or private company?
EXIT Southeast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXIT Southeast founded?
EXIT Southeast was founded in 2012. It employs 501 to 1,000 people.
Where is EXIT Southeast based?
EXIT Southeast is headquartered in Franklin, United States, in the North America region.
How does EXIT Southeast make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are agent Commissions.
Who are EXIT Southeast's main competitors?
Broad incumbents on record are RE/MAX, Coldwell Banker, Century 21 Real Estate, Keller Williams Realty, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices. Direct peers are Compass, eXp Realty and HomeSmart. Real Brokerage is listed as an emerging player.
Does EXIT Southeast have an API?
No public API is recorded for EXIT Southeast.