What Brandlift does

BrandLift GmbH is a Berlin-based company builder and brand-building agency founded in 2018 by Luis Kallaene and Lukas Schust. The firm specializes in building, coaching, and scaling digital brands and personal brands across the e-learning and e-commerce verticals, with core service offerings in online marketing, social media, and PR. Its publicly named client roster includes high-profile German-speaking personalities such as Wim Hof, Dr. Ulrich Bauhofer, and Christian Bischoff, alongside a portfolio of internally owned sub-brands including Holistic House, Dog University, DYA Health, Bildungstrainer, Hellinger, BIC, and Maehren.

The company operates on a hybrid model combining agency-style recurring services (subscription/contracted marketing and brand support) with equity-style participation in the brands it builds. Its technology stack is conventional agency infrastructure focused on content production, social media operations, and performance marketing rather than proprietary software, apps, or APIs. BrandLift maintains two offices in Germany (Berlin headquarters and Rosenheim) and claims a worldwide market reach, though its primary commercial base is the DACH region.

BrandLift's commercial mechanics rely on long-tail recurring engagements with personal-brand clients plus revenue participation in its owned sub-brand portfolio. The absence of disclosed funding rounds, external investors, or M&A activity suggests the firm has been bootstrapped to its current ~25-person headcount, with growth funded through operational cash flow from services and portfolio revenues.

Name

Brandlift

Legal name

BrandLift GmbH

Website

https://brand-lift.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BrandLift GmbH is a Berlin-based company builder and brand-building agency founded in 2018, focused on building and scaling digital and personal brands in e-learning and e-commerce through marketing, social media, and PR services, plus an owned portfolio of sub-brands.

Ownership category

akta.pro rank

Product category

Digital Brand Development Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Company building services
• Digital brand development
• Online marketing services
• E-learning platforms
• E-commerce brand building

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Company Building and Brand Development: BrandLift builds, grows and invests in online brands of tomorrow. They develop brands in E-Learning and E-Commerce sectors, building the most reaching brands in various markets. Revenue is generated through building, buying and developing market-leading online coaching platforms and brands.

Go-to-market motion1 record

Core offering

BrandLift operates as a companybuilder that builds, buys, grows and invests in market-leading online coaching platforms and digital brands. The firm specializes in E-Learning and E-Commerce sectors, offering end-to-end expertise across online marketing, social media, PR, brand positioning, digital customer acquisition, product development, omni-channel reach and technology building for personalities and brand owners.

Product overview

BrandLift operates as a unified company-building platform for digital brands and personal brands. Founded in 2018 and headquartered in Berlin with an additional office in Rosenheim, the company specializes in building, growing, and investing in online coaching platforms and e-commerce brands. The core offering is a comprehensive suite of services including brand positioning, Omni-Channel reach development, digital customer acquisition, product development, and technology building, focused on the E-Learning and E-Commerce sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic House: Brand in the Holistic House portfolio
• Dog University
• DYA Health
• Bildungstrainer
• Hellinger
• BIC
• Maehren

Products and services

• BrandLift Company Building Services

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MediaMonks (S4 Capital): Large global digital content and advertising production network. Comparable to BrandLift's creative, social, and digital marketing capabilities for premium brand clients, though at an entirely different scale.
• Dept Agency: Large, multi-disciplinary European digital agency offering brand strategy, creative, and technology services. Comparable to BrandLift in its end-to-end digital marketing and brand positioning capabilities, though at significantly greater scale and breadth.

Direct peers

• Razor Group: Berlin-based serial company builder that acquires and scales consumer e-commerce brands. Comparable to BrandLift in its build-buy-develop model, DACH roots, and operating-brand portfolio approach, though typically at far larger scale and capital intensity.
• Koto: Independent brand strategy and creative agency with offices in London and elsewhere. Comparable to BrandLift for its focus on brand positioning, identity systems, and creative campaign development for digital-first clients.
• Global Savings Group: Berlin-founded company builder that builds, buys, and operates digital commerce and content brands. Directly comparable to BrandLift's stated build-buy-develop operating model, particularly in the e-commerce and content verticals.
• DCMN: Berlin-based growth marketing agency focused on DACH digital brands and e-commerce scale-ups. Directly comparable to BrandLift for its brand-building, digital customer acquisition, and TV-to-digital media expertise.
• Found. (formerly We Are Social Berlin): Berlin-based social media and creative agency. Comparable to BrandLift in its specialisations in social media, PR, and digital brand building for premium client rosters.
• B-Reel: Independent creative and digital agency with offices in Stockholm, Berlin, and Los Angeles. Comparable to BrandLift for its creative-led brand building and online marketing capabilities for digital-first businesses.

Emerging players

• Obviously: Global influencer marketing and creator commerce agency. Comparable to BrandLift for its focus on turning creators into monetizable brands end-to-end (content, commerce, social PR).

Regional players

• URBN (Urban Media): DACH-based digital agency with strong influencer marketing and brand-building capabilities. Comparable to BrandLift for its focus on social-media-led brand development and DACH-region clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandlift