Next Level Turf Management
Next Level Turf Management, operating as Plant It Earth (PIE), is a Florida-based residential lawn care and pest control company delivering recurring fertilization, weed control, aeration, and pest treatments to homeowners across Central Florida via subscription-based, contract-free direct-to-consumer service.
- Company typePrivate
- Founded-
- HeadquartersSeffner, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Next Level Turf Management does
Next Level Turf Management, operating under the consumer-facing brand Plant It Earth (PIE), is a privately held, Florida-based provider of residential lawn care and pest control services. The company delivers recurring, licensed-technician-applied treatments including liquid and granular fertilization, weed control, liquid aeration, ornamental tree and shrub care, palm tree treatments, and pest control targeting fire ants, mosquitoes, cockroaches, and termites. Operations are anchored by a Tampa/Plant City headquarters and a Sarasota office, with service coverage extending across approximately ten Central Florida communities including Orlando, North Tampa, Lithia, Riverview, Lutz, Kissimmee, Brandon, Apollo Beach, and Ruskin.
The company sells directly to consumers with a contract-free, quote-based pricing model, layered with the GreenPerks bundled-service loyalty program that offers up to 25% savings, autopay/prepay terms, and end-of-year cash credits. Acquisition channels combine online quote forms, phone, and text, while service management and billing run through a LawnGateway self-serve customer portal. Customer testimonials document 5-6 year relationships, and the brand's website references 1,428+ total reviews.
Corporate positioning is shaped by ownership under a parent entity referred to as Fairway and a recent rebrand from Next Level Turf (NLT) to Plant It Earth (PIE), broadening identity beyond turf-only services. Headcount remains in the 1-10 range, and the company offers no disclosed AI/ML capabilities, external funding rounds, or M&A activity.
Next Level Turf Management firmographics
Firmographics- Name
- Next Level Turf Management
- Legal name
- Next Level Turf Management
- Website
- https://nextlevelturf.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Next Level Turf Management, operating as Plant It Earth (PIE), is a Florida-based residential lawn care and pest control company delivering recurring fertilization, weed control, aeration, and pest treatments to homeowners across Central Florida via subscription-based, contract-free direct-to-consumer service.
- Ownership category
- akta.pro rank
Next Level Turf Management industry classification
Industry- Product category
- Residential Lawn Care and Pest Control Services
- NAICS
- Landscaping Services (561730), Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Outdoor Perimeter & Yard Pest Treatments (General) (HSAMAAAF)
Keywords
Where Next Level Turf Management is headquartered
LocationHeadquarters
- HQ city
- Seffner
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Next Level Turf Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Recurring Lawn Care Services: Ongoing lawn care treatment programs delivered on a scheduled basis throughout the year. Services include fertilization, weed control, pest management, and aeration. Customers can bundle multiple services through GreenPerks program for discounted pricing.
- Pest Control Services: Indoor pest control and targeted pest treatments (fire ants, mosquitoes, cockroaches, termites) offered as standalone services or bundled with lawn care programs.
- Tree and Shrub Care: Ornamental tree and shrub care including palm tree treatments, offered as add-on services to core lawn care packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GreenPerks Bundled Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Next Level Turf Management product offering
Product offeringCore offering
Next Level Turf Management (operating as Plant It Earth / PIE) provides recurring, contract-free residential lawn care and pest control services across Central Florida. Services include custom-mixed fertilization, liquid and granular aeration, weed control, ornamental tree and shrub care, palm tree treatments, and targeted pest control for fire ants, mosquitoes, cockroaches, and termites, delivered by licensed technicians on a scheduled year-round basis.
Product overview
Plant It Earth (formerly known as NLT, now abbreviated as PIE) is a service-based company offering a unified portfolio of lawn care and pest control services for Central Florida homes. The core offerings consist of Lawn Care Services (encompassing aeration, weed control, and tree/shrub care) and Pest Control Services (covering fire ants, mosquitoes, cockroaches, and termites). These services are delivered through licensed technicians using liquid and granular fertilization applied in an environmentally responsible manner. The company also offers GreenPerks™, a bundled services loyalty program that provides up to 25% discounts when customers combine multiple services. All services are contract-free and backed by a 100% satisfaction guarantee with complimentary follow-up visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care Services Comprehensive residential lawn care program including aeration, weed control, fertilization, and seasonal treatments tailored for Florida lawns, delivered on a scheduled recurring basis.
- Aeration Services Liquid and granular aeration services specifically formulated for Florida soil and turf conditions.
- Weed Control Targeted weed control treatments to keep lawns weed-free and healthy.
- Ornamental Tree and Shrub Care Professional care services for ornamental trees and shrubs including soil fertilization and insect protection.
- Palm Tree Treatments Expert palm tree treatments addressing pests, nutrient deficiencies, and diseases common to Florida palms.
- Pest Control Services Contract-free indoor and outdoor pest control services covering fire ants, mosquitoes, cockroaches, and termites.
- Fire Ant Control Professional fire ant control services leveraging Florida-specific treatment methods.
- Mosquito Control Mosquito control treatments to protect homes and outdoor spaces.
- Cockroach Control Cockroach elimination and prevention services for Florida homes.
- Termite Control Termite control and prevention services to protect properties from termite damage.
- GreenPerks Bundled Services Loyalty program offering up to 25% discounts on bundled lawn care services, end-of-year cash credits, priority customer service, and exclusive perks such as soil testing and irrigation inspections.
Quantifiable outcome
- 100% satisfaction guarantee with free follow-up visits if not satisfied
- +2 more outcomes
Companies that use Next Level Turf Management
Customer profileSegments1 record
Ideal customer profiles1 record
Next Level Turf Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Next Level Turf Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Next Level Turf Management competitors and assessment
Company assessmentDirect peers
- Weed Man: Franchise-based lawn care provider offering fertilization, weed control, and aeration services to residential customers in the U.S. and Canada. Comparable in subscription-style recurring service delivery to homeowners.
- McCall Service: Florida-based pest control and lawn care company serving residential customers across the state. Directly comparable to PIE in geography (Florida) and combined pest + lawn offering.
- NaturaLawn of America: Franchise offering environmentally responsible lawn care including fertilization, weed and pest control to residential customers. Comparable to PIE's environmentally responsible treatment positioning and service mix.
- Massey Services: Florida-headquartered pest control, termite, and lawn care provider offering residential services across the Southeast. Directly comparable to PIE in geography (Florida), service mix (lawn + pest), and target customer (residential homeowners).
- Lawn Doctor: National lawn care franchise providing fertilization, weed control, and pest management to residential customers. Closely comparable in service mix, customer base, and recurring-treatment model.
Broad incumbents
- TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, and related services nationally. Comparable service portfolio but operates at much greater scale and broader geographic reach than PIE.
- Rentokil Terminix: Global pest control leader serving residential and commercial customers, including termite and mosquito control overlapping PIE's pest portfolio. Operates at vastly larger scale with broader geographic reach.
- Arrow Exterminators: Large Southeast U.S. pest and termite control provider with growing lawn care adjacencies. Comparable in pest control services targeting residential customers across the Southeast region.
Regional players
- Home Paramount Pest Control: Mid-Atlantic regional pest control company offering termite, mosquito, and general pest services to residential customers. Comparable service overlap (pest control) but in different geography than PIE.
- Green Lawn Fertilizing: Regional lawn care provider in the Eastern U.S. offering fertilization, weed control, and pest services to residential customers. Comparable in service mix but operates in different geographies from PIE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Next Level Turf Management social profiles
Digital presenceNext Level Turf Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Level Turf Management leadership team
Management profileNumber of profiles
Profiles1 record
Next Level Turf Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Level Turf Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Level Turf Management
What does Next Level Turf Management do?
Next Level Turf Management (operating as Plant It Earth / PIE) provides recurring, contract-free residential lawn care and pest control services across Central Florida. Services include custom-mixed fertilization, liquid and granular aeration, weed control, ornamental tree and shrub care, palm tree treatments, and targeted pest control for fire ants, mosquitoes, cockroaches, and termites, delivered by licensed technicians on a scheduled year-round basis.
Is Next Level Turf Management a public or private company?
Next Level Turf Management is a private company. It is classified as corporate owned and is currently operating.
When was Next Level Turf Management founded?
Next Level Turf Management was founded in -1. It employs 1 to 10 people.
Where is Next Level Turf Management based?
Next Level Turf Management is headquartered in Seffner, United States, in the North America region.
How does Next Level Turf Management make money?
Three revenue lines are on record. Recurring Lawn Care Services are the primary driver. The others are pest Control Services and tree and Shrub Care.
Who are Next Level Turf Management's main competitors?
Direct peers on record are Weed Man, McCall Service, NaturaLawn of America, Massey Services and Lawn Doctor. Broad incumbents are TruGreen, Rentokil Terminix and Arrow Exterminators. Regional players are Home Paramount Pest Control and Green Lawn Fertilizing.
Does Next Level Turf Management have an API?
No public API is recorded for Next Level Turf Management.
What industry is Next Level Turf Management in?
Next Level Turf Management's product category is Residential Lawn Care and Pest Control Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAE, Pest & Disease Control (Grubs/Insects/Fungus). Its NAICS code is 561730 and its SIC code is 700.