Trekking Hellas

What Trekking Hellas does

Trekking Hellas, legally registered as OUTDOORS TRAINING IKE, is a Greek outdoor adventure tourism operator founded in 1984 and headquartered in Marousi, Athens. The company runs a network of 24 local offices across Greece that serve as booking, dispatch, and on-the-ground coordination points for a catalog of more than 30 distinct outdoor activities, including hiking, rafting, kayaking, sea kayak, mountain biking, climbing, via ferrata, canyoning, sailing, jeep safaris, horseback riding, yoga, and gastronomy experiences. Activities are packaged in five travel formats — fixed departures, guided day tours, guided multi-day tours, self-guided tours, and semi-guided tours — and span domestic itineraries as well as international expeditions to the Balkans, Italian Dolomites, Georgia, Jordan, Kyrgyzstan, Nepal, Kilimanjaro, Sahara, and Peru.

The company operates a services-led business model without proprietary software, mobile apps, or API infrastructure; booking flows are processed through its multilingual website (trekking.gr) and the dedicated outdoorsgreece.com program site, with payments routed via a corporate account at Alpha Bank. Revenue is generated through transactional per-person fees (domestic activities ranging from €9 to €80; multi-day domestic trips €320–€680; international expeditions €1,100–€4,900), corporate team-building contracts, school programs, children's camps, and supplementary add-ons such as gift vouchers and accident insurance arranged through partner Add Value.

The customer base is fragmented across families with children, individual outdoor enthusiasts, solo travelers joining fixed departures, school groups, and corporate clients. Strategic alliances include industry associations (SETE, HATTA, ATTA, Hateoa, Adventure Travel Conservation Fund), brand and distribution partners (The North Face for the Lake Tsivlos Summer Youth Camp, Discover Greece for inbound promotion, ISIC for student discounts), and operational partners (Hellenic Alpine Club/E.O.S. Athens, Highlander Camp on the Tara River). The OUTDOORS GREECE program, launched in 2025, functions as a monthly-cadence content and booking layer promoting nature experiences nationwide.

Name

Trekking Hellas

Legal name

OUTDOORS TRAINING IKE

Website

https://trekking.gr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Trekking Hellas is a 40-year-old Greek outdoor adventure tourism operator running 24 local offices that delivers guided and self-guided activities, multi-day tours, children's camps, school trips, and international expeditions across Greece and global destinations.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Outdoor adventure tours
• Guided hiking experiences
• Corporate team building
• School outdoor programs
• International expedition trips

Headquarters

HQ city

Amaroúsion

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guided Outdoor Activities: Day-long and multi-day outdoor adventure activities including hiking, rafting, kayaking, mountain biking, climbing, via ferrata, and other nature-based experiences across Greece and international destinations.
2. Multi-day Tour Packages: Pre-planned international trips including accommodation, guiding, meals, and activities to destinations such as Balkans, Italy Dolomites, Kyrgyzstan, Nepal, Kilimanjaro, Peru, and other global adventure locations.
3. School and Youth Programs: Organized children's camps and school trip programs including multi-day family excursions, youth adventures, and educational outdoor experiences.
4. Corporate Team Building: Customized corporate outdoor programs designed for team building and company events in natural settings.
5. Fixed Departure Group Tours: Scheduled group departures for various activities enabling individual travelers to join pre-planned adventures and meet like-minded participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Trekking Hellas is an outdoor adventure tourism company that organizes and delivers guided outdoor activities and multi-day tours across Greece and internationally. Its core offering comprises nature-based activities (hiking, rafting, kayaking, mountain biking, climbing, via ferrata, canyoning, sailing, horseback riding) delivered in five travel formats: Fixed Departures, Guided Day Tours, Guided Multi-Day Tours, Self-Guided Tours, and Semi-Guided Tours. It also provides specialized programs for families, school groups, children's summer camps, and corporate team-building, supported by a network of 24 local offices across Greece.

Product overview

Trekking Hellas is an outdoor activities and adventure tourism company operating as a unified brand with multiple product lines. The core offering consists of guided and self-guided outdoor activities including hiking, rafting, mountain biking, sea kayaking, climbing, via ferrata, canyoning, skiing/snowshoeing, and more. These activities are delivered through four travel style formats: Fixed Departures (scheduled group tours), Guided Day Tours, Guided Multi-Day Tours, Self-Guided Tours, and Semi-Guided Tours. Specialized services include Corporate Outdoor Programs for team building, Children's Camps (ages 6-16), School Trips, and Multi-Day Family Trips. International multi-day expeditions cover destinations like the Dolomites, Kyrgyzstan, Nepal, and Kilimanjaro. The company also offers add-on services including Gift Vouchers and Accident Insurance. With 24 local offices across Greece and 40 years of experience, the company operates under the OUTDOORS GREECE initiative launched in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• OUTDOORS GREECE: A new program of actions and nature experiences throughout Greece, launched as part of Trekking Hellas' offerings.

Products and services

• Hiking / Trekking

Quantifiable outcome

• 1,100+ plant species, 35+ mammal species, 131+ bird species documented in operating areas

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SETE (Association of Greek Tourism Enterprises)coreOthersMember of SETE, the Association of Greek Tourism Enterprises, representing and supporting Greek tourism businesses.
• HATTA (Hellenic Association of Travel & Tourism Agencies)coreOthersMember of HATTA, the Hellenic Association of Travel and Tourism Agencies, a key industry body in Greece.
• Hateoa (Hellenic Association of Tourism & Ecology)minorOthersMember of Hateoa, the Hellenic Association of Tourism and Ecology, supporting sustainable and ecological tourism practices.
• Adventure Travel Trade Association (ATTA)coreOthersActive member of ATTA, the Adventure Travel Trade Association, a global community of adventure travel professionals.
• Adventure Travel Conservation FundminorOthersMember of the Adventure Travel Conservation Fund, supporting conservation efforts in adventure travel destinations.
• ISIC (International Student Identity Card)minorGTM or Marketing PartnerISIC discount partner offering reduced rates for students with valid ISIC cards on applicable activities and tours.
• Discover GreececoreGTM or Marketing PartnerOfficial partner of Discover Greece initiative, promoting Greek tourism and outdoor experiences to international visitors.
• The North FacecoreStrategic or Co-development PartnerPartnership with The North Face for the Summer Youth Camp at Lake Tsivlos, providing outdoor adventure experiences for young people with branded support.
• Highlander Camp (Tara River)minorChannel Partner/ Reseller/ DistributorLocal accommodation partner for rafting activities on the Tara River, providing riverside camping and lodging services in Bosnia-Montenegro.
• Add Value (Insurance Partner)minorChannel Partner/ Reseller/ DistributorPreferred insurance partner offering travel and accident insurance services to Trekking Hellas customers.
• E.O.S. Athens (Hellenic Alpine Club)minorStrategic or Co-development PartnerPartnership with the Hellenic Alpine Club (E.O.S.) Athens for the Dolomites trip, expanding reach to mountain climbing community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain Travel Sobek: Pioneer adventure travel company offering trekking, hiking, and expedition trips to destinations like Kilimanjaro, Nepal, and Peru. Directly comparable in premium international expedition product and guided adventure model.
• Explore Worldwide: UK-based adventure tour operator specializing in small-group guided trips including hiking, trekking, and multi-activity experiences across Europe, Africa, and beyond. Strong comparability in guided multi-day product and customer segments.
• G Adventures: Large adventure tour operator offering guided small-group trips worldwide, with strong focus on multi-day itineraries. Comparable in tour operator model, multi-day trip structure, and broad activity portfolio.
• Wildland Trekking: US-based guided hiking and adventure tour operator offering day hikes, backpacking trips, and multi-day treks. Comparable in guided hiking/trekking core product, though geographically focused on North America.
• Intrepid Travel: Global small-group adventure travel company offering hiking, trekking, and cultural experiences across 100+ countries. Directly comparable in product type, B2C booking model, and sustainability positioning.
• KE Adventure Travel: UK adventure travel operator focused on hiking, trekking, mountaineering, and multi-activity trips globally. Comparable in adventure activity mix, multi-day expedition product, and guided-tour delivery model.
• Exodus Travels: UK-based adventure travel operator offering guided hiking, trekking, and multi-activity trips across Europe, Africa, and Asia. Highly comparable in product mix, customer base (active adults, families), and guided-tour model.

Broad incumbents

• Lindblad Expeditions (National Geographic): Premium expedition travel company offering guided adventure trips including hiking, trekking, and multi-day expeditions worldwide. Comparable in premium guided-expedition product but operates at significantly higher scale and price point.
• Discover Greece: Greek national tourism marketing organization that promotes Greek destinations internationally, including outdoor experiences. Not a direct competitor but a strategic partner and adjacent destination-marketing player in the same ecosystem.

Emerging players

• Bamba Travel: Adventure travel operator targeting budget-conscious independent travelers with flexible multi-day itineraries globally. Comparable in adventure travel product but differentiated by lower price point and more independent travel formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TREKKINGHELLAS

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trekking Hellas