O'NEAL

What O'NEAL does

O'NEAL USA, founded in 1970 and headquartered in Camarillo, California, is a privately held manufacturer and direct-to-consumer retailer of protective gear for motocross and mountain biking. The company designs and sells a comprehensive catalog of helmets, jerseys, pants, gloves, boots, body protection, and replacement parts across two primary verticals: Motocross and Mountain Bike (MTB) cycling. Its product architecture is tiered from entry-level (1 SRS helmets at $119.99, Element line, Rider Shorty boots at $139.99) through mid-range (4-5 SRS helmets at $149.99-$179.99, Element boots) to premium (10 SRS Carbon helmet at $429.99, RDX boots at $399.99, Sierra Pro boots at $249.99), with dedicated women's and youth sub-lines, the AZONIC sub-brand for MTB components (handlebars, pedals, stems, seat clamps, seat posts, wheel parts), and limited-edition collaborations such as the KINI Redbull MX3 1.0 helmet.

O'NEAL's products incorporate several proprietary physical technologies, including IPX ACells rotational impact absorption (featured in the Pike IPX helmet), the 3D Multi-Positioning System for fit customization, the Full Tilt RDX Pivot System for boot articulation, and Army Rubber bonded soles for durability. The company positions its 50+ year brand heritage, sponsored professional riders (Dean Wilson, Justin Cooper), and category breadth as core differentiators in the action-sports protective gear segment.

The business operates primarily as a direct-to-consumer brand through oneal.com, with free shipping on continental US orders and free jersey customization as value-adds. Canada fulfillment is supported. Revenue is generated through unit-priced hardware sales (pay-as-you-go model) across helmet tiers, gear sets, gloves, boots, protection accessories, and replacement parts. Customer segments span motocross racers and Supercross competitors, MTB riders across enduro/downhill/trail disciplines, youth riders, and female riders. Marketing is concentrated on email/newsletters, blog content, social media campaigns (#onealriders, #enjoytheride), and professional rider sponsorships.

Name

O'NEAL

Legal name

O'NEAL USA

Website

https://oneal.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

O'NEAL USA, founded in 1970 and based in Camarillo, California, is a privately held direct-to-consumer manufacturer of motocross and mountain bike protective gear, including helmets, gloves, jerseys, boots, and body protection, serving racers, trail riders, youth, and female riders across North America.

Ownership category

akta.pro rank

Product category

Motocross and Mountain Bike Protective Gear

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motocross protective gear
• Mountain bike helmets
• Riding apparel
• Mountain bike components
• Motocross boots

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: O'NEAL generates revenue through direct sales of motocross and cycling protective apparel and accessories. Products include helmets, gearsets, gloves, boots, protection gear, and replacement parts. Sales are primarily one-time purchases through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

O'NEAL designs, manufactures, and sells protective gear and apparel for motocross and mountain biking. Core offerings include the SRS helmet family (1 through 10 SRS tiers), Sierra adventure/touring helmets, mountain bike helmets (Pike IPX, Sonus, Backflip), riding apparel lines (Prodigy, Element, Mayhem), gloves, body protection, and motocross and adventure boots. Sales are conducted direct-to-consumer through the company's own online store.

Product overview

O'NEAL USA (est. 1970) is a global leader in Motocross and MTB (Mountain Biking) protective apparel and accessories. The company offers a diversified product portfolio across two primary segments: Motocross (including motocross helmets in multiple tiers from 1 SRS through 10 SRS, Prodigy/Mayhem/Element gear lines, gloves, boots including RDX and Sierra Pro, and body protection) and Cycling (including helmets like Pike IPX, Sonus, Backflip, SL1, and Defender, plus cycling-specific jerseys, shorts, shoes, and components under the AZONIC sub-brand). The product architecture consists of tiered offerings ranging from entry-level (1-3 SRS helmets, Element line) through premium (10 SRS Carbon, RDX boots) with collaborative special editions like KINI Redbull. Products are available across adult, youth, and women's categories with extensive replacement parts support.

Differentiator

Problem solved

Functional benefit

Brands

• AZONIC: Bike component sub-brand including handlebars, pedals, stems, seat clamps, seat posts, and wheel parts

Products and services

• SRS Helmet Family (10, 5, 4, 3, 2, and 1 SRS tiers) Tiered motocross helmet family sold in seven feature/price levels (1 SRS entry through 10 SRS premium). Stepped ABS shell, padding, and feature sets across tiers including IPX ACells and 3D Multi-Positioning on top tiers. Built for motocross riders across entry, intermediate, and premium segments.
• Sierra Adventure / Touring Helmet Dual-sport and adventure motorcycle helmet for riders needing touring capability beyond pure off-road design. Sold for individual adventure and dual-sport riders.
• Pike IPX MTB Helmet Mountain bike helmet integrating IPX ACells technology for mountain biking riders.
• Sonus Full-Face MTB Helmet Full-face mountain bike helmet designed for enduro and downhill riding.
• Backflip MTB Helmet Mountain bike trail helmet positioned for cross-country and trail riding.
• KINI Red Bull MX3 Limited-Edition Helmet Limited-edition collaboration motocross helmet co-developed with KINI and Red Bull.
• Prodigy Motocross Riding Gear Motocross jersey, pant, and glove line named as a core apparel family. The 2027 Prodigy line was released in new colorways in April 2026.
• Element Motocross Gear Line Mid-tier motocross riding gear (jerseys, pants, gloves, boots) covering the value-to-mid segment of the apparel range.
• Mayhem Motocross Gear Line Motocross riding gear line styled for aggressive graphic and color treatments.
• MX Performance Vest (Body Protection) Body protection vest for motocross riders covering chest/torso impact protection.
• Butch Carbon Fiber Glove Premium motocross glove with a carbon fiber reinforced chassis and Clarino palm construction.
• Element Racewear Glove Riding glove matched to the Element racewear line.
• RDX Motocross Boots Motocross boots featuring the Full Tilt RDX Pivot System and Army Rubber bonded sole.
• Element Boots Mid-tier motocross boots in the Element family.
• Sierra Pro Adventure Boots Adventure/dual-sport boots positioned for on- and off-road touring.
• Rider Shorty Boots Shorty-style riding boots in the O'NEAL lineup.
• EXT Enduro Pant Enduro riding pant positioned for mountain bike enduro and adventure riding.
• Baja Adventure Jacket Adventure riding jacket for dual-sport and touring riders.
• AZONIC Mountain Bike Components Mountain bike components (handlebars, stems, and other MTB parts) sold under the AZONIC sub-brand.
• Pinned SPD Cycling Shoe SPD-compatible mountain bike cycling shoe for clipless pedal systems.
• Women's Motocross and Cycling Gear Dedicated women's motocross and mountain bike protective gear and apparel line.
• Youth Motocross and Cycling Gear Dedicated youth motocross and mountain bike gear and apparel sized for younger riders.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leatt: Leatt specializes in MTB and MX body protection, helmets, and neck braces. It is a direct competitor to O'NEAL's protection gear segment with strong technical/medical positioning.
• Alpinestars: Alpinestars is a leading motorsport apparel and protection brand with deep motocross and MTB product lines including helmets, boots, and body protection. It competes head-to-head with O'NEAL in MX boots and protective gear.
• Race Face: Race Face is a leading MTB components brand owned by Fox Racing. Its handlebars, pedals, and stems directly compete with O'NEAL's AZONIC sub-brand in mountain bike components.
• Answer Racing: Answer Racing produces motocross helmets, apparel, and protective gear. It is a long-standing MX brand competing with O'NEAL across multiple gear categories at similar price points.
• Thor MX: Thor MX manufactures motocross helmets, apparel, and boots targeting similar rider demographics to O'NEAL. It competes across MX gear categories including helmets, jerseys, pants, and gloves.
• Fox Racing: Fox Racing is the dominant global brand in motocross and MTB apparel, helmets, and protection. It directly competes with O'NEAL across nearly every MX and MTB gear category and serves the same rider segments.
• Troy Lee Designs: Troy Lee Designs specializes in motocross and mountain bike helmets, apparel, and protection. It is a direct peer to O'NEAL with similar premium positioning and overlapping rider segments.
• 100 Percent: 100 Percent (100%) is a motocross and mountain bike brand focused on goggles, gloves, eyewear, and apparel. It overlaps with O'NEAL across MX and MTB accessory categories.

Broad incumbents

• Scott Sports: Scott Sports is a global multi-sport brand with significant MTB helmet, footwear, and apparel offerings. It overlaps with O'NEAL's cycling (BIKE) segment across helmets, shoes, and apparel.

Emerging players

• Seven MX: Seven MX is a premium motocross apparel and gear brand focused on race-inspired design. It competes with O'NEAL's premium Prodigy and Mayhem gear lines among performance-oriented riders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onealmotocross
• Facebookfacebook.com/onealmotocross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'NEAL