KNAUSS

What KNAUSS does

+KNAUSS earns revenue through professional-services engagements typical of mid-sized creative agencies, with project-based and likely retainer arrangements under the "professional_services" model. Pricing is not publicly disclosed. The go-to-market motion is sales-led and direct: prospects engage through the company's website (plusknauss.com/en), email ([email protected]), phone, and two German offices, supported by organic social presence on LinkedIn and Instagram. Distribution is purely direct — no third-party resellers or channel partners are mentioned. The company is founder-owned with no disclosed institutional investors, parent company, or external funding.

Name

KNAUSS

Legal name

+KNAUSS GmbH

Website

https://plusknauss.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

+KNAUSS GmbH is a privately held Hamburg-based German strategy and creative advertising agency with a secondary Munich office, serving ambitious brands across brand building, campaign development, and consulting for clients including Beiersdorf AG and Pierre Fabre.

Ownership category

akta.pro rank

Product category

Advertising & Brand Strategy Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand strategy consulting
• Creative advertising services
• Campaign development
• Brand identity design
• Marketing communications

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Creative Services: Professional agency services spanning brand building, campaign development, consulting, design thinking workshops, AI prototyping, production, and project management. Revenue is generated through client engagements, likely project-based or retainer arrangements typical of creative agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

+KNAUSS is a strategy and creative advertising agency that helps brands define, build, and express their identity through consulting, brand-building, campaign development, design-thinking workshops, AI prototyping, production, and project-management services. It also sells three structured "starter kits" — a 1-day Brand Check-Up, a 10-week Fast Track Brandbuilding package, and a Startup Identity Sprint — as fixed-scope entry-point engagements.

Product overview

KNAUSS is a strategy and creative advertising agency headquartered in Hamburg, Germany with an additional office in Munich. The agency offers a portfolio of professional services organized around brand development and campaign creation. The core offering includes six service areas: (1) Analysis and strategic consulting, (2) Brand building and brand management, (3) Design thinking and innovation workshops, (4) Campaign development and Sell-In-Stories, (5) AI, prototyping, production and classic implementation, and (6) Reporting and project management. The agency also provides three structured "Starter kits" designed as entry-point service packages: a one-day Brand Check Up Kit for brand assessment, a 10-week Fast Track Brandbuilding package, and a Start-up Identity Sprint for rapid brand identity development. These offerings are positioned as consulting and creative services rather than a software product, platform, or technology solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Check-Up Kit
• Fast Track Brandbuilding
• Startup Identity Sprint
• Analysis & Strategic Consulting
• Brand Building & Brand Management
• Design Thinking & Innovation Workshops
• Campaign Development & Sell-In Stories
• AI Prototyping, Production & Implementation
• Reporting & Project Management

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Beiersdorf AGcoreStrategic or Co-development Partner+KNAUSS is a member of Beiersdorf AG's exclusive BLUE CIRCLE partner program, indicating a multi-year, trusted partnership with one of Germany's largest consumer goods companies. The Blue Circle program is Beiersdorf's select agency partner network.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based independent creative agency focused on brand strategy, design, and content campaigns. Comparable as a peer-sized Hamburg creative agency in the same German creative rankings tier and serving similar ambitious brand clients.
• Jung von Matt: Leading independent German creative agency group with Hamburg roots and multiple offices. Comparable as an award-winning German creative agency competing for the same ambitious brand mandates and creative ranking positions as +KNAUSS.
• Thjnk: Independent German creative agency with offices in Hamburg, Munich, and other cities, focused on strategy and creative campaigns. Comparable as a peer-sized German independent agency competing for the same brand strategy and campaign mandates as +KNAUSS.
• Antoni (Mercedes-Benz agency): Independent German creative agency based in Berlin and Hamburg, founded in 2018 with strong creative reputation. Comparable as an independent, award-collecting German creative agency targeting ambitious brand clients with full-service brand and campaign capabilities.
• Kolle Rebbe: Hamburg-based creative agency within the Freelancer Group, focused on brand work and campaign development for ambitious clients. Comparable as a direct Hamburg-headquartered competitor in the German creative agency market with similar ADC and HORIZONT recognition.
• Grabarz & Partner: Hamburg-based independent creative agency known for campaign development and brand work. Comparable as a direct Hamburg-headquartered competitor of similar scale, frequently featured in the same German creative rankings as +KNAUSS.
• Serviceplan Group: Largest independent German agency group with headquarters in Munich and a strong brand strategy and campaign development offering. Comparable as a multi-service German creative agency operating at the same tier of HORIZONT rankings and serving similar enterprise brand clients.
• Scholz & Friends: Independent German creative agency headquartered in Hamburg with offices across Germany. Comparable as a mid-size, strategy-and-creative agency serving ambitious German and international brands, frequently appearing in HORIZONT and ADC rankings alongside +KNAUSS.
• Heimat (TBWA): Berlin- and Hamburg-based creative agency and TBWA affiliate with a strong reputation for brand strategy and campaign work. Comparable as a top-tier German creative agency competing for ambitious brand clients and ranking positions in HORIZONT and ADC.

Broad incumbents

• DDB Germany: German operations of the global DDB advertising network, headquartered in Berlin. Comparable as a much larger, network-affiliated incumbent providing brand strategy and campaign services to similar German enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/-knauss-gmbh
• Instagraminstagram.com/plusknauss

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNAUSS