Nomad Africa Tours & Safaris

What Nomad Africa Tours & Safaris does

Nomad Africa Tours & Safaris is an African-owned tour operator founded in 1997 and headquartered in Strand, South Africa. It designs and sells small-group overland tours and tailor-made safaris across 13 destinations in Southern and East Africa, serving individual leisure travelers through a direct-to-consumer, sales-led model with a complementary agent portal for resellers.

The product portfolio is segmented into six tiers — Explorer (camping), Classic (accommodated), Comfort (max 12 clients), Premium (private guided or self-drive), Tailormade (custom itineraries), and Expedition (multi-country) — allowing the company to capture customers across budget, mid-market, and luxury price points. Underlying operations are supported by in-house guides, 28 years of accumulated route and supplier experience, and approximately 170,000 lifetime travelers and 50 million kilometers of tour operation. The digital stack runs on WordPress with WooCommerce for bookings, Pardot and SendinBlue for marketing automation, Google Analytics for measurement, and LiveChat for customer engagement.

Revenue is generated per booking through safari package sales priced by tier, duration, and group composition, with promotional levers such as Early Bird forward pricing used to manage demand. GTM is event- and content-driven, leveraging TripAdvisor recognition, destination guides, and a multi-platform social presence (Instagram, Facebook, YouTube, LinkedIn) for demand capture. The agent portal introduces a B2B channel alongside direct bookings.

Name

Nomad Africa Tours & Safaris

Legal name

Nomad Africa Tours & Safaris

Website

https://nomadtours.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

African-owned tour operator founded in 1997 and headquartered in Strand, South Africa, running small-group overland tours and tailor-made safaris across 13 Southern and East African destinations for individual leisure travelers and travel agents.

Ownership category

akta.pro rank

Product category

Safari and Adventure Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

akta.pro secondary industries

Safari & Wildlife Travel Agencies (THAKAFAG), Safari & Game Drives (Land-Based) (THAAAEAC), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• African safari tours
• Overland adventure travel
• Tailor-made itineraries
• Small group safaris
• Wildlife travel packages

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Small Group Tours: Scheduled overland tours across Southern and East Africa with small groups, including Explorer (camping), Classic (accommodated), and Comfort styles. One-time payment per tour departure.
2. Premium Private & Self-drive Tours: Private guided, self-drive and boutique safari products for travelers wanting flexibility and privacy. Higher-priced premium tier.
3. Tailormade Journeys: Custom African itineraries built around customer dates, pace, interests and budget. Private travel and special interest journeys with personalized pricing.
4. Expedition Tours: Multi-country combination tours including Best of Africa North, East Africa & Gorillas North, and extended expeditions covering multiple regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nomad Africa Tours & Safaris is an African-owned tour operator, founded in 1997, that sells small group overland tours and tailor-made safari experiences across 13 destinations in Southern and East Africa. Its portfolio spans six product styles — Explorer (camping), Classic (accommodated), Comfort (max 12 guests), Expedition (multi-country), Premium (private guided/self-drive/boutique) and Tailormade (custom) — and is sold one booking at a time through its own website, agent portal, phone, email and WhatsApp channels.

Product overview

Nomad Africa Tours & Safaris operates as an African-owned tour operator since 1997, offering a portfolio of small group overland tours and tailor-made safari experiences across 13 African destinations. The product portfolio consists of six core tour styles: Explorer Tours (camping overland), Classic Tours (accommodated overland), Comfort Tours (max 12 clients with 12-seat vehicles), Expedition Tours (extended multi-destination combinations), Premium Journeys (private guided/self-drive), and Tailormade Journeys (custom itineraries). Tours cover Southern Africa (Botswana, Namibia, South Africa, Zimbabwe, Eswatini, Lesotho, Mozambique) and East Africa (Kenya, Tanzania, Uganda, Rwanda, Zambia, Malawi, Zanzibar). The company integrates WooCommerce for booking/e-commerce, Pardot for CRM/marketing automation, SendinBlue for customer communication, and Google Analytics for site analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Explorer Tours Overland camping tours for adventure seekers who want hands-on travel, camping under African skies and shared truck travel with like-minded travellers on scheduled routes across Southern and East Africa.
• Classic Tours Scheduled overland routes with shared truck travel and accommodated sleeping arrangements throughout the journey, positioned as the mid-range tier between Explorer and Comfort.
• Comfort Tours Elevated small-group overland experiences with groups capped at 12 clients, softer accommodation and 12-seat vehicle travel on selected routes across Southern and East Africa.
• Expedition Tours Multi-destination combination tours covering extended African routes, including Best of Africa North, Delta to the Gorillas, and Nairobi to Cape Town itineraries.
• Premium Journeys Private guided, self-drive and boutique safari products for travellers wanting more flexibility and privacy, including Kruger Indepth, Botswana On The Go, Namibia Indepth, Tanzania On The Go, and Cape Town Magic.
• Tailormade Journeys Private travel, special interest journeys and custom African itineraries built around the traveller's dates, pace, interests and budget, with personalised pricing.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• Namibia Tourism BoardminorOthersIndustry affiliation with Namibia Tourism Board displayed in website footer logos. Represents operational presence and official recognition in Namibia destination.
• Kavango Zambezi (Kaza)minorOthersPartnership/affiliation with Kavango Zambezi Transfrontier Conservation Area displayed in website footer logos. Represents official involvement in Kaza TFCA region covering multiple African countries.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor platform partnership with Travellers' Choice Award recognition. 4.2/5 rating from 316 public reviews. Direct traffic referral and booking inquiries through TripAdvisor listing.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• &Beyond: High-end African safari and travel brand with owned lodge portfolio and conservation focus. Comparable Southern/East Africa destination coverage and Tailormade/premium traveler overlap.
• Wilderness Safaris: Largest luxury safari operator in Africa with owned camps across Botswana, Kenya, Rwanda, South Africa, Zambia, and Zimbabwe. Comparable destination footprint but anchors the high-end premium tier above Nomad's core range.

Direct peers

• G Adventures: Small-group adventure tour operator with strong Africa itineraries across Southern and East Africa. Highly comparable business model focused on shared-truck and accommodated overland journeys.
• Micato Safaris: Premium East and Southern Africa safari outfitter with high-touch Tailormade itineraries. Comparable Tailormade and Premium journey products and East Africa destination overlap (Kenya, Tanzania, Rwanda).
• On The Go Tours: UK-based tour operator with dedicated African overland and accommodated safari programs. Comparable product architecture and target traveler for scheduled multi-country African routes.
• Acacia Africa: Specialist overland safari operator focused on Southern and East Africa with similar Explorer/Classic camping and accommodated tier structure. Direct overland competitor in Nomad's core routes.
• Intrepid Travel: Global small-group adventure tour operator with a substantial Africa portfolio covering Southern and East Africa. Closely comparable to Nomad's small-group overland model, though larger and publicly listed.
• African Budget Safaris: South African safari operator focused on affordable camping and accommodated tours across Southern and East Africa. Closely comparable to Nomad's Explorer and Classic tiers on price and itinerary style.
• Exodus Travels: Adventure travel company with established Africa small-group tours including overland and walking safaris. Comparable on adventure-led small-group model and mid-market price positioning.

Regional players

• Discover Africa: South Africa-based safari booking specialist focused on Southern Africa itineraries. Comparable Southern African destination portfolio and Tailormade/premium positioning, with direct overlap in Cape Town-anchored routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NomadAfricaTV
• Facebookfacebook.com/NomadAfricaTours
• LinkedInlinkedin.com/company/nomad-tours
• Instagraminstagram.com/nomadtoursafrica
• Xx.com/NomadTours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomad Africa Tours & Safaris