What Lancashire Digital does

Lancashire Digital is a UK private digital agency founded in 2004 in Blackburn by Greg and Len Adam, operating as a B2B specialist service provider to the education and training sectors. The company creates bespoke digital learning experiences — e-learning modules, educational games, animations, assessment engines, and platform integrations — primarily for educational publishers (Pearson Education, Cambridge University Press, Ten Town, Learning Clip), corporate training providers, government agencies, and select children's entertainment brands. Its core technology stack is built around HTML5 (with legacy Adobe Flash capability), PHP on Zend Framework, Bootstrap, CreateJS for HTML5 Canvas animation, Flex-based authoring, SCORM-compliant content, custom assessment engines, and Concrete5 CMS, with integration points into third-party platforms including Pearson ActiveLearn and Bug Club, Cambridge Elevate (Excelsoft), Learnosity, and Promethean Learner Response Systems.

The firm's offering is organized across three service lines: content creation (e-learning, assessment engines, games-based learning, Flash-to-HTML5 conversion), platform integration (microsites, CMS, e-commerce), and strategy consultancy. Notable named products include The Maths Factor (100+ HTML5-converted maths games for Pearson), Cambridge Elevate Assess (assessment aggregation service integrating Learnosity with Elevate), MathsChamps (100 content instances across 10 game engines and 3 skins), Ten Town (early-years numeracy), The Wheels on the Bus mobile app, IB Science animations, and GCSE Computing microsite built on Concrete5.

Lancashire Digital operates a sales-led, relationship-based go-to-market with no publicly disclosed pricing, generating revenue through project-based professional services contracts with enterprise education clients secured via direct engagement, referrals, and a website portfolio of case studies. The company maintained long-term engagements spanning nearly a decade with marquee clients such as Pearson Education and ongoing work with Cambridge University Press, while expanding modestly into UK government and corporate training via its technical partnership with LMD Learning Solutions. Proactive migration from Flash to HTML5 commencing in 2010 positioned the firm ahead of industry-wide content modernization cycles.

Name

Lancashire Digital

Legal name

Lancashire Digital Limited

Website

https://lancashiredigital.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Lancashire Digital is a UK digital agency that designs and develops bespoke e-learning content, educational games, assessment engines, and platform integrations for educational publishers including Pearson Education and Cambridge University Press, plus corporate training, government, and select children's media clients, founded in 2004 in Blackburn.

Ownership category

akta.pro rank

Product category

Educational Technology Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• E-learning content development
• Digital learning platforms
• Educational software services
• Assessment engine development
• Flash to html5 conversion

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Learning Content Creation: Lancashire Digital creates custom digital learning content including e-learning modules, educational games, animations, and assessment engines for clients in the education and training sectors. Revenue is generated through project-based contracts with educational publishers and training providers.
2. Platform Development and Integration: Development and integration of learning platforms, content management systems, and microsites for educational publishers and corporate clients. Includes ongoing website maintenance and e-commerce integration.
3. Consultancy Services: Strategy and implementation consultancy services for publishers and training providers regarding digital content strategy, process, usability, and technical implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lancashire Digital is a UK-based digital learning agency that designs and develops custom e-learning content, assessment engines, educational games, animations, and learning platforms for educational publishers, training providers, government agencies, and corporate clients. Its core work spans content creation, platform/CMS integration (including Concrete5 and SCORM-compliant modules), and consultancy on digital learning strategy, with particular expertise in migrating legacy Flash educational content to HTML5 for cross-platform delivery.

Product overview

Lancashire Digital offers a portfolio of educational digital learning products and services, organized around three core service areas: content creation (e-learning, assessment engines, games for learning, and Flash to HTML5 conversion), platform integration (microsites, CMS, and LMS development), and consultancy. Their named products include The Maths Factor (primary maths programme by Carol Vorderman for Pearson), Cambridge Elevate Assess (assessment aggregation service for CUP), Ten Town (character-based numeracy for early years), Grammar & Spelling Bug HTML5 Games, MathsChamps, IB Science animations, Coding Club: Black Flag, GCSE Computing Microsite, Learning Clip, Activelearn, Abacus TheZone, and The Wheels on the Bus mobile app. The company was founded in 2004 and transitioned from Flash to HTML5 development around 2010, working with major education publishers including Pearson Education, Cambridge University Press, and Promethean.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Custom digital learning content development for educational publishers, training providers, government agencies, and corporate clients. Includes e-learning modules, assessment engines, educational games, animations, and Flash-to-HTML5 conversion of legacy curriculum-aligned materials.
• Platform Integration Development and integration of learning platforms, microsites, content management systems (including Concrete5 with custom blocks), SCORM-compliant content, and e-commerce integration for educational publishers and corporate clients. Includes integration with platforms such as Pearson ActiveLearn, Bug Club, Learnosity, Elevate (Excelsoft), and Promethean Learner Response Systems.
• Consultancy Strategy and implementation consultancy for publishers and training providers on digital content strategy, process, usability, and technical implementation for digital learning initiatives.

Quantifiable outcome

• Several hundred bespoke Maths activities covering KS1 and KS2 curriculum produced for Learning Clip
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Pearson EducationflagshipStrategic or Co-development Partner · 1 January 2013Longstanding relationship with Pearson Education spanning nearly a decade. Lancashire Digital has worked on multiple flagship projects including The Maths Factor (Flash to HTML5 conversion of 100+ primary maths games), Grammar & Spelling Bug HTML5 Games, MathsChamps, Activelearn assessment templates, and Abacus TheZone games. Pearson acquired The Maths Factor in 2013 and Lancashire Digital was brought in for the conversion and upgrade project.
• Mr Yipadee / Yipadee EntertainmentscoreStrategic or Co-development Partner · 1 January 2013Partnership formed from a chance meeting between Managing Director Greg Adam and Dean O'Brien from Yipadee Entertainments. Joint branding partnership created The Wheels on the Bus iPad app for pre-school children featuring games based on Mr Yipadee's animation content. Mr Yipadee is a children's entertainer with a number one best-selling iTunes album and around one million YouTube hits.
• Ten TowncoreStrategic or Co-development Partner · 1 January 2012Partnership started in 2012 working on learning activities and future development strategy. Lancashire Digital produces character-based numeracy activities for early years curriculum (0-10 and 10-20 series), converts original Flash activities to HTML5, and now handles all website development including e-commerce integration.
• Learning ClipcoreStrategic or Co-development Partner · 1 January 2008Excellent working relationship since 2008 focused on integration of Promethean Learner Response Systems with Flash-based activities. Produced several hundred bespoke Maths activities covering KS1 and KS2 curriculum. Created custom Windows application bridging Flash activities with Promethean SDK for real-time student response analysis.
• LMD Learning SolutionscoreImplementation/ SI/ Consulting Partner · 1 January 2007Technical partnership since 2007 with LMD Learning Solutions, experts in helping organisations achieve higher performance through learning and development. Lancashire Digital acts as technical partner for e-learning build projects, providing technical strategies to help LMD's clients meet their goals. Projects include London Borough of Hammersmith & Fulham induction training modules.
• Cambridge University PressflagshipStrategic or Co-development PartnerOngoing partnership with Cambridge University Press on multiple projects including Cambridge Elevate Assess (assessment aggregation service integrating with Elevate epub and Learnosity), Computing and Maths animations for GCSE & A-Level, GCSE Computing microsite (in association with Raspberry Pi MOOC), Coding Club: Black Flag companion website, and marketing animations for various products.
• Raspberry PiminorStrategic or Co-development PartnerPartnership through Cambridge University Press for the GCSE Computing microsite project, which was an accompanying site to a MOOC produced in association with Raspberry Pi.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Learning Pool: UK-headquartered learning technology company providing custom e-learning content, learning management platforms, and compliance training solutions. Comparable in custom content services and platform integration for enterprise and education clients.
• Sponge UK: UK-based bespoke e-learning and compliance training content agency. Comparable in producing custom digital learning experiences and assessments for enterprise and regulated-industry clients.
• Obsidian Learning: US-based custom e-learning development agency producing bespoke interactive learning content, gamified courses, and assessments. Comparable in custom content creation model and serves similar enterprise and education publishing clients.
• Bray Leino Learning: UK creative agency's learning division delivering bespoke digital learning content, blended programs, and learning platforms. Comparable in full-service content creation and platform delivery for enterprise and education clients.
• Webanywhere: UK-based e-learning solutions provider offering custom learning content development, learning platforms, and school-focused digital tools. Direct competitor to Lancashire Digital in the UK education publishing and school technology market.
• Kineo: Global e-learning content and design services provider (part of GP Strategies) with strong UK presence. Offers custom learning content, learning design, and platform partnerships - directly overlapping Lancashire Digital's content creation and platform integration offering.
• SweetRush: US-headquartered custom e-learning agency delivering bespoke learning experiences, gamified content, and performance consulting. Comparable in custom development services and large-enterprise client focus, though with broader scale.
• Allen Interactions: US-based custom e-learning and custom learning experience design agency producing bespoke interactive courses and simulations. Comparable in craft-focused custom content production for enterprise training and education clients.

Emerging players

• Elucidat: Cloud-based e-learning authoring platform that enables organizations to build interactive digital learning content without code. Operates in the same end market as Lancashire Digital but via a SaaS product model rather than custom development services.
• Gomo Learning: Cloud-based multi-device e-learning authoring and delivery platform. Operates adjacent to Lancashire Digital's services - addressing the same digital learning content market via a SaaS platform rather than bespoke development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/LancsDigitalLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancashire Digital