Adapt Media Agency

What Adapt Media Agency does

Adapt Media Agency (DBA: Adapt Agency) is a privately held, Charlotte, North Carolina–based digital services firm delivering integrated marketing, branding, coaching, and operations services to entrepreneurs and business owners positioned as "high-performers." The company's offering is organized around four branded product pillars: Adapt Coaching (life and business strategy coaching), Adapt Media (brand identity and digital presence development), Adapt Ops (systems installation, team buildout, and automation), and Adapt You (a private subscription community). These are complemented by granular service modules — Front End, Back End, and Traffic services — plus an Adapt Affiliate referral program. The website additionally markets capital raising services alongside branding. The firm's core technology is described as proprietary done-for-you execution systems for branding, marketing, and operations; no underlying AI/ML, platform architecture, or API surface is disclosed.

The business model blends professional services with recurring subscription revenue. Marketing, Coaching, and Ops are delivered as professional services under a done-for-you execution model (completed work rather than strategy-only consulting), while the Adapt You community operates on a subscription basis. Pricing is quote-based and not publicly disclosed. Go-to-market is community-led and founder-led: customer acquisition runs primarily through founder Derek Peterson's personal brand channels (YouTube @TheRichAndHomeless, Instagram @richandhomelesslife, LinkedIn, newsletter), the company website, and the affiliate program. The firm claims 1,000+ brands deployed and a 1,000+ member community. Customer logos, drawn disproportionately from financial services, real estate, and investment sectors, skew to small/mid-market enterprise buyers.

Name

Adapt Media Agency

Website

https://adaptmediaagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adapt Media Agency is a privately held Charlotte, NC-based digital services firm offering integrated marketing, branding, coaching, and operations services to entrepreneur and business-owner clients, delivered through a done-for-you execution model and supported by a subscription community and affiliate channel.

Ownership category

akta.pro rank

Product category

Digital Marketing & Brand Consulting Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Digital marketing services
• Brand development
• Business coaching
• Operations consulting
• Web design services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: Brand development, identity creation, and digital presence building services. Includes brand strategy, design, and ongoing marketing support.
2. Coaching Services: One-on-one and group coaching programs helping entrepreneurs reverse-engineer their ideal lifestyle and build aligned businesses.
3. Operations Services: Systems installation, team building, and automation implementation to help businesses scale without founder dependency.
4. Community Membership: Private community access for high-performers with ongoing coaching, creator support, and peer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adapt Media Agency (dba Adapt Agency) delivers done-for-you branding, marketing, operations, and coaching services through four integrated offerings: Adapt Coaching (lifestyle and business strategy coaching), Adapt Media (brand building and digital presence), Adapt Ops (systems, team, and automation installation), and Adapt You (private community membership). It targets high-performers and entrepreneurs seeking to build authority-first brands and lifestyle-aligned businesses, supported by service modules covering front-end and back-end development, traffic acquisition, and an affiliate partner program.

Product overview

Adapt Agency is a multi-service business coaching and marketing agency offering a platform of integrated services. The core offering consists of four interconnected products: Adapt Coaching (lifestyle and business strategy coaching), Adapt Media (brand building and marketing), Adapt Ops (systems automation and operations), and Adapt You (private community membership). These are supported by granular service modules covering Front End, Back End, and Traffic services, plus an Adapt Affiliate partner program. The company also offers capital raising services alongside branding, targeting high-performers who want to build lifestyle businesses without burning out.

Differentiator

Problem solved

Functional benefit

Products and services

• Adapt Coaching

Quantifiable outcome

• 3x more likely for consumers to trust a founder-led personal brand
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Performance- and brand-led digital marketing agency focused on paid media, SEO, and creative services for mid-market and enterprise clients, similar to Adapt's media and traffic services offerings.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and branding to SMBs and mid-market clients — directly overlapping Adapt Media's core service stack and target customer base.
• Lyfe Marketing: Digital marketing agency offering social media management, content production, and branding services to SMBs — directly comparable to Adapt Media's social and brand-building capabilities.
• Emarketed: Boutique digital marketing agency providing branding, web design, and full-funnel execution services for founder-led brands — very similar positioning to Adapt Media Agency.
• KlientBoost: Digital marketing agency specializing in paid acquisition, conversion optimization, and creative services. Comparable to Adapt on the performance-driven, done-for-you execution model for growth-stage brands.
• Thrive Internet Marketing Agency: Multi-service digital marketing agency providing web design, branding, SEO and social media marketing. Operates in the same integrated-services agency tier as Adapt Media Agency.
• Mortar (formerly Directive): B2B-focused digital marketing agency delivering SEO, paid media, and creative services to mid-market and enterprise clients — comparable in go-to-market sophistication and service breadth to Adapt Media.

Broad incumbents

• Robbins Research International: Large, established personal-development and business coaching enterprise with programs targeting high-performers and entrepreneurs. Broadly comparable to Adapt on the coaching and lifestyle-freedom positioning, though operating at materially larger scale across a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheRichAndHomeless
• LinkedInlinkedin.com/company/adaptmediaagency
• Instagraminstagram.com/richandhomelesslife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapt Media Agency