Proper Design

Digital Design Servicesproperdesign.co.uk

Company typePrivate
Founded2014
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

Proper Design firmographics

Firmographics

Name: Proper Design
Legal name: Proper Design
Website: https://properdesign.co.uk
Company type: Private
Founded year: 2014
Operating status: Closed
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Proper Design industry classification

Industry

Product category: Digital Design Services
NAICS: Graphic Design Services (541430)
akta.pro industry: PRIMARYMPAAAAAD
Digital Creative & Experience Design Agencies (Web/App/UX)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

Digital design services
Design agency
Creative design
Web design
Brand design

Where Proper Design is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Proper Design business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Proper Design product offering

Product offering

Core offering

Proper Design was a digital design agency based in Cardiff that delivered digital design services to clients over a ten-year operating period. The company focused on creative digital design work for businesses and was staffed by three founders (Marc, Ben, and Tamsin) before announcing its closure in 2024.

Product overview

Proper Design was a digital design agency based in Cardiff that operated for 10 years before closing. No specific named products, modules, or service offerings were identified in the available source data.

Differentiator

Problem solved

Functional benefit

Companies that use Proper Design

Customer profile

Ideal customer profiles1 record

Proper Design technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Proper Design partnerships and signals

Strategic signal

Recent moves2 records

Proper Design competitors and assessment

Company assessment

Direct peers

Pentagram: Pentagram is a partner-led design consultancy offering digital, brand, and product design services from studios including London. It is directly comparable to Proper Design's digital design agency offering, though operating at materially larger scale.
Fantasy Interactive (Fi): Fantasy Interactive (Fi) is a digital experience design studio focused on UX, web, and interactive design work for global brands. It is directly comparable to Proper Design in its digital design agency remit and project-based client model.
Work & Co: Work & Co is a digital product studio designing and shipping digital products, websites, and experiences for major brands. It is directly comparable to Proper Design as a focused, project-based digital design agency.
ustwo: ustwo is a London-headquartered digital product and experience design studio with a comparable boutique, founder-led culture and similar focus on digital design, UX, and app/web work for clients — making it a close analogue to Proper Design's digital design agency model.
Red Badger: Red Badger is a UK-based digital product studio that designs and builds digital products and experiences for enterprise clients. It is directly comparable to Proper Design as a UK digital design agency operating in the same product, web, and experience design category.

Broad incumbents

IDEO: IDEO is a long-established global design firm offering digital product, brand, and experience design. It overlaps with Proper Design's digital design category but as a much larger, multi-discipline incumbent.
R/GA: R/GA is a global digital agency delivering brand, experience, and product design across a broad portfolio. It overlaps with Proper Design's digital design remit but operates at much larger scale and across wider service lines.
AKQA: AKQA is a global digital design and experience agency (part of WPP) delivering digital products, campaigns, and brand experiences at scale. It operates in the same digital design agency category as Proper Design but as a much larger incumbent spanning multiple service lines.
Frog Design: Frog (now part of Capgemini Engineering) is a global design and innovation firm working across digital product, brand, and experience design. It is comparable to Proper Design in digital design remit but as a much larger, broader incumbent.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Proper Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Proper Design leadership team

Management profile

Number of profiles

Proper Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Proper Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proper Design

What does Proper Design do?

Is Proper Design a public or private company?

Proper Design is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was Proper Design founded?

Proper Design was founded in 2014. It employs 1 to 10 people.

Where is Proper Design based?

Proper Design is headquartered in London, United Kingdom, in the Europe region.

Who are Proper Design's main competitors?

Direct peers on record are Pentagram, Fantasy Interactive (Fi), Work & Co, ustwo and Red Badger. Broad incumbents are IDEO, R/GA, AKQA and Frog Design.

Does Proper Design have an API?

No public API is recorded for Proper Design.

What industry is Proper Design in?

Proper Design's product category is Digital Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430.