Belive

What Belive does

Belive is a Brazilian specialty food company that manufactures and sells gluten-free, dairy-free, lactose-free, and sugar-free products for consumers with dietary restrictions and health-conscious buyers. Founded in 2015 and headquartered in Uberaba under the legal entity NHD Foods Indústria, Comércio, Importação e Exportação Ltda, the company operates a dedicated manufacturing facility certified to produce free-from products with zero cross-contamination between gluten, milk, and lactose — a hard safety requirement for celiac and cow's-milk-protein-allergic (APLV) consumers. The portfolio comprises 50+ SKUs organized into Doces (brownies, bolinhos, cookies, pão de mel), Snacks (chips, salgadinhos, protein variants), Pães (breads, bisnaguinha, brioche, seasonal panetone), Bolos, and Combo/Kits, including the GoodSoy (100% plant-based) and Special (premium chocolate-covered) sub-brands and a fortified children's school-lunch line (Lanche Escolar) with 9 added vitamins and minerals.

The business runs a multi-channel go-to-market: direct-to-consumer e-commerce at belivebefree.com.br (with PIX 5% discount, free shipping above R$170, 2x interest-free installments), broad physical retail in 20+ major Brazilian chains (Carrefour, Pão de Açúcar, Muffato, Zaffari, Verdemar, Angeloni, Droga Raia, and others), and marketplace listings on Shopee and Amazon Brazil. Pricing spans from individual units (R$7.57-R$22.90) to bundled kits (R$109.90-R$185.90). Belive addresses a horizontal segmentation of persona-based customer segments — celiacs, lactose-intolerant, APLV, diabetics, families with children, fitness/active-lifestyle consumers, vegans, and general health-conscious shoppers — but no enterprise/B2B customers are disclosed, no management team is public, and no funding rounds or revenue figures are reported in the available data.

Name

Belive

Legal name

NHD Foods Indústria, Comércio, Importação e Exportação Ltda

Website

https://belivebefree.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Belive is a Brazilian specialty food company founded in 2015 that manufactures gluten-free, dairy-free, lactose-free, and sugar-free products — including breads, sweets, snacks, brownies, and protein items — for celiacs, lactose-intolerant individuals, and health-conscious consumers, sold via e-commerce and major Brazilian retail chains.

Ownership category

akta.pro rank

Product category

Specialty Free-From Food Manufacturing

NAICS

Retail Bakeries (311811), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Online Bakery & Desserts Delivery (CRAHAIAK), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

• Gluten-free bakery products
• Sugar-free confectionery
• Dairy-free snacks
• Free-from food manufacturing
• Specialty dietary foods

Headquarters

HQ city

Uberaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer and retail sales of gluten-free, dairy-free, lactose-free, and sugar-free food products including breads, snacks, sweets, and protein items through e-commerce and retail distribution

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Belive manufactures and sells gluten-free, dairy-free, lactose-free, and sugar-free food products — including breads, brownies, cookies, cakes (bolinhos), pão de mel, chips, and savory snacks — produced in a dedicated cross-contamination-free facility. The portfolio covers breakfast, snacks, school lunch, and desserts with a sub-brand (GoodSoy) for plant-based savory snacks and a Special line for premium chocolate-covered cakes. Products are sold directly to consumers via the company's own e-commerce store, in major Brazilian retail chains, and on Shopee and Amazon marketplaces.

Product overview

Belive is a Brazilian food company specializing in gluten-free, dairy-free, lactose-free, and sugar-free products with over 50 items in its portfolio. The company operates as a single unified product line focused on specialty dietary foods, organized into main categories: Doces (Sweets including Brownies, Bolinhos/Cakes, Cookies, Pão de Mel), Snacks (including Chips, Salgadinhos, and Snacks Proteicos), Pães (Breads), and Bolos (Cakes). Products are sold individually and in Combo/Kit bundles for various occasions (experimentação/experimentation, lanche escolar/school lunch, café da manhã/breakfast). The portfolio also includes a sub-brand GoodSoy for snacks and seasonal items like Panetone. All products are designed for consumers with dietary restrictions including celiacs, lactose intolerance, APLV, and diabetics, as well as those seeking healthier eating habits.

Differentiator

Problem solved

Functional benefit

Brands

• GoodSoy: Snack product line featuring gluten-free, dairy-free, lactose-free savory snacks (salgadinhos), including rice-based snacks.
• Special

Products and services

• Brownies (Linha Fit e Proteico)
• Bolinhos (Specialty Cakes)
• Cookies
• Pão de Mel (Fit and Protein)
• Pães (Breads)
• Chips (Sweet Potato and Cassava)
• Salgadinhos (Savory Snacks)
• Snacks Proteicos (Protein Snacks)
• Bolos (Cakes)
• Combos e Kits (Bundles)
• GoodSoy Snacks (Sub-brand)
• Linha Lanche Escolar (School Lunch Line)
• Pão Brioche de Coco (Sweet Coconut Brioche Bread)

Quantifiable outcome

• Factory certified 100% safe for celiacs, lactose intolerant, and APLV sufferers with zero cross-contamination risk
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• CarrefourcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership - Belive products sold through Carrefour supermarket chain locations nationwide in Brazil
• Pão de Açúcar (GPA)coreChannel Partner/ Reseller/ DistributorRetail distribution partnership - Belive products sold through Pão de Açúcar supermarket chain in Brazil
• Droga RaiacoreChannel Partner/ Reseller/ DistributorRetail distribution partnership - Belive products available in Droga Raia drugstore chain
• MuffatocoreChannel Partner/ Reseller/ DistributorRetail distribution partnership - Belive products sold through Muffato supermarket chain
• ZaffaricoreChannel Partner/ Reseller/ DistributorRetail distribution partnership - Belive products sold through Zaffari supermarket chain

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• General Mills Brasil: General Mills Brasil operates Nature Valley and other snacks in Brazil and is actively expanding into free-from categories. Its scale and R&D resources position it as a long-term threat to Belive's category leadership.
• Renata (M. Dias Branco): Renata produces breads, cookies, and crackers under M. Dias Branco. As a major Brazilian CPG platform introducing free-from variants, Renata represents the incumbents most likely to squeeze specialist players like Belive in mainstream grocery.
• Trio (M. Dias Branco): Trio is a Brazilian mass-market baked goods and cracker brand owned by M. Dias Branco, Brazil's largest pasta and biscuit company. It competes for the same retail shelf space as Belive's breads and cookies, particularly through private-label and mainstream supermarkets.
• Vitão: Vitão is the leading Brazilian brand in whole-grain and health-oriented crackers and cereals. It positions into the same better-for-you consumer segment as Belive from an established CPG platform.
• Mãe Terra (Mondelez): Mãe Terra is a Brazilian health-oriented CPG brand under Mondelez competing in cookies, snacks, and better-for-you categories. It serves overlapping health-conscious consumers from a broader incumbent platform with deeper marketing and distribution resources.

Direct peers

• Casale: Casale is a Brazilian gluten-free brand best known for pastas and expanding into baked goods and snacks. It directly overlaps with Belive on gluten-free specialty foods marketed to Brazilian consumers through retail and DTC.
• Natural Life: Natural Life is a Brazilian natural and free-from food brand. It overlaps with Belive across allergen-free snacks, breads, and grocery retail distribution, including the same supermarket and natural food channel mix.
• Schär (Dr. Schär): Schär is the global leader in gluten-free breads, snacks, and baked goods. It is the most direct international competitor to Belive, with overlapping SKU architecture (breads, cookies, snacks) and the same celiac/specialty-diet positioning.

Others

• Mundo Verde: Mundo Verde is Brazil's largest natural and healthy food retail chain. It serves the same health-conscious and dietary-restricted consumer base as Belive and is both a distribution partner and competitive benchmarking channel for free-from brands.
• Nova Era (healthy grocery chain): Nova Era is a Brazilian natural and healthy food retail chain. It is a distribution channel partner comparable to Belive's retail presence in stores like Mundo Verde and is a key outlet for free-from category products in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/belivebefree
• Facebookfacebook.com/belivebefree
• LinkedInlinkedin.com/company/belivebefree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belive