Sticky

What Sticky does

Sticky (Studievereniging Sticky) is a non-profit Dutch study association founded in 2005 and based in Utrecht, Netherlands, serving students of Computer Science (Informatica), Information Science (Informatiekunde), and Game Technology at Utrecht University. The organization operates as a community-led intermediary between the university and the technology industry, delivering educational activities (company lectures, workshops), recreational programming (weekly Wednesday social drinks, introduction weeks, study trips including a planned Tokyo 2026 trip), and career-development services (vacancy listings, Master Drinks events). It is governed by an annually elected student board, with the 20th candidate board announced in June 2026 (Chairperson: Ruben Broere).

The association's technology footprint is internal rather than commercial: it maintains an open-source GitHub organization (svsticky, 47 followers) hosting infrastructure including static-sticky (main website at svsticky.nl), sadserver (server management), and constipated-koala (membership management), alongside Digidecs for expense reporting. These are operational tools supporting association management, not products sold to external customers. The organization has no disclosed API, no mobile applications, and no AI/ML capabilities.

Sticky's business model is dual-sided. Revenue is generated through (1) student membership fees, recurring annually, and (2) customized corporate sponsorship agreements, typically multi-year, with 30+ active partners including ASML, Booking.com, KPMG, Capgemini, Thales, Avanade, Nebius, and ChipSoft. Partners gain direct recruitment access to Utrecht's IT talent pool, brand visibility, and the ability to organize custom on-campus and on-premise activities. No public pricing exists; partnership terms are individually negotiated. The organization holds no patents, has no subsidiaries, no external funding, and no parent company, operating as an independent association within the Utrecht University ecosystem.

Name

Sticky

Legal name

Studievereniging Sticky

Website

https://svsticky.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sticky (Studievereniging Sticky) is a non-profit Dutch study association founded in 2005 at Utrecht University, serving Computer Science, Information Science, and Game Technology students through educational events, networking activities, and corporate-sponsored career programming with 30+ industry partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Fees: Revenue from student membership fees for joining the study association
2. Corporate Sponsorships: Companies sponsor the association in exchange for access to students for recruitment, promotional activities, and brand visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sticky is a non-profit study association that serves IT students at Utrecht University (Computer Science, Information Science, Game Technology, and related Masters programs) through educational activities, networking events, and career development resources. It simultaneously provides corporate partners with recruitment access, brand visibility, and promotional opportunities targeting the university's IT student population. The association is funded through student membership fees and corporate sponsorships.

Product overview

Sticky (Studievereniging Sticky) is a study association for IT students at Utrecht University, not a technology product company. It provides educational and recreational activities for students of Computer Science, Information Science, Game Technology, and related Masters. The association was founded in 2005 and serves as an intermediary between students and companies, offering activities such as drinks, company lectures, workshops, study trips, and career networking events. The organization operates internal management systems including Koala (membership management), Digidecs (expense reporting), and sadserver (server infrastructure), but these are internal tools rather than commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Membership Paid membership for IT students at Utrecht University (Computer Science, Information Science, Game Technology, and related Masters) providing access to events, lectures, workshops, study trips, weekly social drinks, and career networking opportunities.
• Corporate Partnership / Sponsorship Program Custom partnership agreements enabling IT, tech, consulting, and high-tech companies to access Utrecht University IT students for recruitment, brand positioning, and engagement via lectures, Master Drinks, workshops, study trips, and on-premise activities.

Quantifiable outcome

• Over 20 consecutive boards since founding in 2005
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered regular and core.

• NebiusregularGTM or Marketing PartnerCorporate partner participating in study association activities, including Master Drinks events and recruitment activities targeting IT students at Utrecht University.
• FAST NLregularGTM or Marketing PartnerRegular partner of the study association, participating in student recruitment activities.
• HarvestregularGTM or Marketing PartnerPartner offering a high-potential program for software professionals, featured in Sticky's vacancy listings for student recruitment.
• ASMLregularGTM or Marketing PartnerRegular corporate partner engaging with IT students through study association activities and recruitment events.
• fizor.regularGTM or Marketing PartnerRegular partner of the study association participating in student engagement activities.
• ScanmarQEDregularGTM or Marketing PartnerCorporate partner engaging with students through association events and activities.
• InfiniotregularGTM or Marketing PartnerRegular partner of the study association for student recruitment.
• Vibe AcademyregularGTM or Marketing PartnerTraining academy partner participating in student development and recruitment activities.
• BelsimpelregularGTM or Marketing PartnerRegular corporate partner engaging with IT students through association activities.
• AxvecoregularGTM or Marketing PartnerCorporate partner of the study association.
• ChipSoftregularGTM or Marketing PartnerHealthcare IT company partner recruiting students through study association events and activities. Hosted Master Drinks participation.
• Booking.comregularGTM or Marketing PartnerRegular corporate partner engaging with IT students for recruitment activities.
• InfiregularGTM or Marketing PartnerRegular partner of the study association.
• CropXRregularGTM or Marketing PartnerCorporate partner engaging with students through association activities.
• FinCareregularGTM or Marketing PartnerFinancial services partner of the study association.
• Domino'sregularGTM or Marketing PartnerRegular corporate partner of the study association.
• JoJoschoolregularGTM or Marketing PartnerEducational partner participating in student activities.
• CambridgebarregularGTM or Marketing PartnerRegular partner of the study association.
• BelastingdienstregularGTM or Marketing PartnerDutch tax authority partner engaging with students through association activities.
• DRWregularGTM or Marketing PartnerTrading firm partner participating in student recruitment.
• Universiteit UtrechtcoreGTM or Marketing PartnerThe university affiliation provides institutional support and venue access for association activities. Students from Utrecht University are the primary membership base.
• XillioregularGTM or Marketing PartnerTechnology partner engaging with IT students.
• NetcompanyregularGTM or Marketing PartnerIT consulting partner recruiting students through association activities.
• FlowtradersregularGTM or Marketing PartnerTrading firm partner engaging with students for recruitment.
• ConclusionregularGTM or Marketing PartnerIT consultancy partner of the study association.
• Solid ProfessionalsregularGTM or Marketing PartnerProfessional staffing partner engaging with students.
• PRDCTregularGTM or Marketing PartnerRegular corporate partner of the study association.
• KPMGregularGTM or Marketing PartnerPart of worldwide network of accountants and consultancy firms. KPMG engages with students through the study association for recruitment and brand positioning. In Netherlands, KPMG has over 3500 colleagues across 12 offices.
• AvanaderegularGTM or Marketing PartnerInternational IT consultancy company where people and IT join forces. Avanade offers internship and graduation opportunities to students, with approximately 450 colleagues and 40 interns annually. Focus on Microsoft technology.
• ThalesregularGTM or Marketing PartnerHigh-tech employer with 80,000 talent in 68 countries focused on Digital Identity & Security, Transportation, Space, Defense & Security, and Aerospace. Approximately 2500 employees in Netherlands across Huizen, Delft, Eindhoven, and Hengelo.
• iTraineeregularGTM or Marketing PartnerTraineeship program for SAP, helping young talent kickstart careers. Specializes in matching graduates with companies like ASML, Heineken, Deloitte, and Atos for SAP consulting roles.
• CapgeminiregularGTM or Marketing PartnerGlobal IT consultancy creating business and IT solutions. Offers All You Can Train program with hundreds of training opportunities. Employees work on diverse projects from internet banking to smart energy meters.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: Global professional networking platform competing for the same student-recruitment attention and corporate sponsorship budgets; offers a scalable digital substitute for in-person association partnerships.
• Indeed: Major job platform that competes with Sticky for employer recruitment spend, particularly for entry-level tech roles; representative of the digital alternative to study-association partnerships.
• Universiteit Utrecht: Parent-institution context for Sticky; broader educational organization that hosts, legitimizes, and partially funds the association and oversees the student population it serves.

Direct peers

• Cover: Study association for Computer Science at the University of Twente; directly comparable in mission, member-funded + corporate-sponsored model, and company-event-driven GTM.
• A-Eskwadraat: Study association for Computing Science and Information Science at Utrecht University — the same student base and university ecosystem as Sticky, with overlapping corporate partner pool and event formats.
• GEWIS: Study association for Mathematics and Computer Science at Eindhoven University of Technology; similar intermediary model between students and tech employers in the Netherlands.
• W.I.S.V. Christiaan Huygens: Study association for Applied Mathematics and Computer Science at TU Delft; comparable scale, student-recruitment intermediary role, and corporate partner mix in the Dutch tech ecosystem.

Others

• GitHub: Open-source developer community where Sticky already maintains a presence (47 followers); functions as a complementary, not competitive, channel for engaging the same developer-student audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/svsticky
• LinkedInlinkedin.com/company/studievereniging-sticky
• Facebookfacebook.com/stickyutrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky