Meijers
Meijers is a family-owned Dutch e-commerce retailer and official European importer specializing in fitness, training, and rehabilitation equipment, serving individual consumers plus B2B professionals (gyms, physiotherapists, sports coaches) across Europe with brands like PowerBlock, BOSU, TheraBand, and YBell.
- Company typePrivate
- Founded1976
- HeadquartersRoosteren, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Meijers does
Meijers is a family-owned Dutch fitness equipment specialist and e-commerce retailer headquartered in Roosteren, Netherlands (Kokkelertstraat 6, 6116 AR), operating as L.M. Meijers b.v. for over 50 years since its founding in approximately 1976. The company sells a catalog of 1,268+ products across three primary categories — Power (dumbbells, kettlebells, fitness benches, friction training), Training (medicine balls, balance trainers, suspension trainers, agility equipment, ropes), and Recovery (massage products, resistance bands, foam rollers, rehabilitation equipment) — to two customer segments: individual consumers seeking home fitness equipment and B2B professionals including gyms, physiotherapists, sports coaches, and athletes. The storefront at meijers.com runs on Odoo with multilingual support in Dutch, English, and German, offering free shipping over €75, 14-day free returns, and same-day dispatch for orders placed before 13:00.
The product portfolio is anchored by Meijers' role as the official European importer for at least seven premium international brands — BOSU (balance trainers), PowerBlock (adjustable dumbbells), TriggerPoint (massage/recovery), TheraBand (resistance bands and rehab), YBell (multi-functional weights), Hyperwear (weighted vests, Sandbells, Hyper Rope), and Stroops (Slastix resistance systems) — supplemented by distribution agreements with TRX, Gymstick, and Schupp. Recent assortment additions have pushed into technology-enabled training categories, including the Sportreact interactive LED/sensor training system with app connectivity, Handy Gym flywheel-based resistance devices, FLOWIN friction boards, and FieldPower 360-degree resistance trainers, signaling a gradual move upmarket into digitally enabled and specialty functional training.
Revenue is generated entirely through direct online hardware sales on a transactional, pay-as-you-go basis with VAT-inclusive Euro pricing and no subscription or recurring component. The company runs a 10% first-order discount for newsletter subscribers and a discounted "Tweede kansje" returns section, while a dedicated B2B account request flow serves commercial buyers. Distribution is exclusively direct-to-consumer via the company's own webstore, with no third-party marketplace presence indicated. Competitive position rests on the portfolio of exclusive European importer agreements, which smaller competitors and generalist retailers cannot easily replicate, combined with 50+ years of specialist heritage in the European fitness equipment niche.
Meijers firmographics
Firmographics- Name
- Meijers
- Legal name
- L.M. Meijers b.v.
- Website
- https://meijers.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meijers is a family-owned Dutch e-commerce retailer and official European importer specializing in fitness, training, and rehabilitation equipment, serving individual consumers plus B2B professionals (gyms, physiotherapists, sports coaches) across Europe with brands like PowerBlock, BOSU, TheraBand, and YBell.
- Ownership category
- akta.pro rank
Meijers industry classification
Industry- Product category
- Fitness Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where Meijers is headquartered
LocationHeadquarters
- HQ city
- Roosteren
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Meijers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Equipment Retail: Meijers generates revenue through direct online sales of fitness equipment to consumers and B2B customers. The company acts as the official European importer of major brands including BOSU, PowerBlock, TriggerPoint, TheraBand, YBell, Hyperwear, and Stroops. Revenue is primarily one-time product purchases with no recurring subscription component. The company offers a 'Tweede kansje' (second chance/returns) section at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer fitness equipment - entry to premium |
| Other | One time/ perpetual license | Newsletter signup discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Meijers product offering
Product offeringCore offering
Meijers imports and retails professional fitness, training, and paramedical equipment across Europe through an online store. As the official European importer for brands such as PowerBlock, BOSU, TRX, TheraBand, YBell, Hyperwear, TriggerPoint, and Stroops, the company sells more than 1,268 products to individual consumers and B2B professionals including gyms, physiotherapists, and sports coaches.
Product overview
Meijers is a family-owned European fitness equipment specialist operating for over 50 years, functioning as an e-commerce platform that distributes a wide range of top-brand training equipment. The product portfolio centers on three main categories: POWER (kettlebells, dumbbells, fitness benches, friction training), TRAINING (medicine balls, powerbags, ropes, agility equipment, balance trainers, suspension training), and RECOVERY (massage products, rehab equipment, foam rollers, resistance bands). Key branded products include PowerBlock adjustable dumbbells, YBell multi-functional weights, Stroops Slastix resistance systems, BOSU balance trainers, TRX suspension training, Theraband rehabilitation products, Gymstick functional fitness equipment, FLOWIN friction training boards, Revvll rope trainers, Sportreact interactive training systems, FieldPower 360-degree resistance devices, and Handy Gym flywheel trainers. Meijers serves both individual consumers and professionals including physiotherapists, sports coaches, and fitness centers.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerBlock Adjustable Dumbbells
Companies that use Meijers
Customer profileSegments2 records
Ideal customer profiles2 records
Meijers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meijers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- BOSUcoreOfficial European importer of BOSU products including Balance Trainers, NexGen series, and the CorLok system. Meijers distributes BOSU balance training equipment across Europe to individuals and professional fitness facilities.
- PowerBlockcoreOfficial European importer of PowerBlock adjustable dumbbell systems including Pro, Elite, and Sport series. Products range from home-use models to commercial-grade sets up to 80kg per hand.
- TriggerPointcoreOfficial European importer of TriggerPoint massage and recovery products including foam rollers and massage tools.
- TheraBandcoreOfficial European importer of TheraBand resistance bands, wall stations, and rehabilitation equipment. Products serve both consumer fitness and professional physiotherapy applications.
- YBellcoreOfficial European importer of YBell multi-functional fitness devices including the Neo and Pro series. YBell products offer 4-in-1 functionality combining kettlebell, dumbbell, and other training modalities.
- HyperwearcoreOfficial European importer of Hyperwear products including weighted vests, Hyper Rope battle ropes, and Sandbells.
- StroopscoreOfficial European importer of Stroops products including Slastix resistance bands, training anchors, sleds, and the Connectus training station. Founded in 1993 by Shon Harker, Stroops is known for its Safety Sleeve Elastic (Slastix) innovation.
- TRXcoreFeatured brand partner for suspension training products including the Pro4 Suspension Trainer, YBell products, and storage racks. TRX is a leading global brand in suspension training.
- GymstickmajorFinnish fitness brand specializing in functional training products. Since 2003, Gymstick has developed functional training equipment including the Original resistance-based trainer, fitness bags, medicine balls, and adjustable benches.
- SchuppmajorGerman brand specializing in professional massage products including massage oils, lotions, and consumables. Schupp products feature natural plant-based ingredients including soy, almond, jojoba oils, and vitamin E.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Meijers competitors and assessment
Company assessmentBroad incumbents
- Decathlon: Global sporting goods mass retailer with a strong own-brand assortment in strength and functional training. Sets the price/assortment benchmark Meijers competes against in the European consumer market.
- XXL ASA: Nordic sporting goods retailer with multi-brand strength and training assortment. Comparable D2C sporting goods specialist operating in a neighboring geography with overlapping categories.
Regional players
- Rogue Fitness: US-based strength and conditioning equipment brand and retailer dominant in powerlifting, CrossFit, and home-gym segments. Comparable specialty positioning but primarily US-focused, so geographic competitor.
- Body & Fit: Dutch online retailer of sports nutrition, supplements, and fitness accessories. Comparable NL-based e-commerce D2C motion targeting the same home fitness consumer, though primarily nutrition rather than equipment.
Direct peers
- Gorilla Sports: German strength training equipment e-commerce retailer selling dumbbells, kettlebells, benches, and rigs direct-to-consumer. Overlapping assortment, channel mix, and target buyer with Meijers' Power/Training categories.
- Tunturi: Finnish heritage fitness equipment brand offering strength, cardio, and functional training products DTC and through distributors. Comparable European specialty brand with overlapping product categories such as benches, dumbbells, and functional trainers.
- Sport-Thieme: German family-owned specialist in fitness, physiotherapy, and therapy equipment with 70+ years of heritage. Highly comparable long-tenured specialist positioning serving schools, clubs, physiotherapists, and consumers.
- Gymgrossisten: Nordic e-commerce specialist retailer of strength and functional training equipment serving both consumers and gyms. Closely comparable B2B/B2C D2C fitness equipment model with a deep multi-brand catalog.
- Fitness Superstore: UK-based multi-channel specialty retailer of home and commercial fitness equipment. Comparable specialist positioning with broad multi-brand assortment across strength, cardio, and recovery categories.
- Perform Better (Power Systems): US distributor of professional functional training, rehab, and recovery equipment to trainers, physiotherapists, and performance centers. Highly comparable B2B professional channel and assortment (bands, balance, recovery) to Meijers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Meijers social profiles
Digital presenceMeijers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meijers leadership team
Management profileNumber of profiles
Meijers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meijers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meijers
What does Meijers do?
Meijers imports and retails professional fitness, training, and paramedical equipment across Europe through an online store. As the official European importer for brands such as PowerBlock, BOSU, TRX, TheraBand, YBell, Hyperwear, TriggerPoint, and Stroops, the company sells more than 1,268 products to individual consumers and B2B professionals including gyms, physiotherapists, and sports coaches.
Is Meijers a public or private company?
Meijers is a private company. It is classified as family owned and is currently operating.
When was Meijers founded?
Meijers was founded in 1976. It employs 11 to 50 people.
Where is Meijers based?
Meijers is headquartered in Roosteren, Netherlands, in the Europe region.
How does Meijers make money?
One revenue line is on record: fitness Equipment Retail.
Who are Meijers's main competitors?
Broad incumbents on record are Decathlon and XXL ASA. Regional players are Rogue Fitness and Body & Fit. Direct peers are Gorilla Sports, Tunturi, Sport-Thieme, Gymgrossisten, Fitness Superstore and Perform Better (Power Systems).
Does Meijers have an API?
No public API is recorded for Meijers.
What industry is Meijers in?
Meijers's product category is Fitness Equipment Retail. Its primary akta.pro industry code is CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 45911 and its SIC code is 3949.