Ottomisu

What Ottomisu does

Ottomisu communication GmbH is a privately held, full-service B2B event agency headquartered in Heidelberg, Germany, founded in 1995 and operating for more than 30 years. The company designs and delivers live, hybrid, and digital business events for enterprise clients and public-sector institutions, organized around six service modules: Event Evolution (strategy), Event Execution (operations), Event Staging (production), Communication, Digital Solutions, and Excellence & Experience. Notable clients include SAP, STIHL, BASF, Heidelberg Materials, Deutsche Bahn, Barmenia, Heidelberg Instruments, the Heidelberg Laureate Forum Foundation, the City of Mannheim, and Trenitalia, with multiple decade-spanning repeat engagements (particularly with SAP across event series such as SAP Connect, SAP d-kom, and SAP Innovation Day).

The company's core proprietary technology is WelYou, an in-house guest management platform providing modular templates for event registration, interest surveys, personalization, and GDPR-compliant participant data handling. The broader stack comprises standard SaaS integrations including Matomo for web analytics, Sendinblue for newsletter delivery, Podigee for podcast hosting, Calendly for scheduling, and hellobox.chat for live chat. The agency is ISO 14001 certified for sustainability management and won a BrandEx Gold Award in 2019 for the MONNEM BIKE integrated campaign for the City of Mannheim.

Revenue is generated through custom project-based engagements with no public pricing. Payment follows a structured 40/40/20 milestone schedule (40% on signing, 40% seven days before the event, 20% after completion), with the company also acting as an intermediary contracting third-party services (venues, hotels, artists, technology) on behalf of clients and charging a handling fee. Go-to-market is consultative enterprise field sales with demand generation through the company's magazine, podcast, newsletter, project case studies, and industry awards; the Client Relations function (Stefanie Dieterich) handles inbound inquiries. Headcount, financial performance, and detailed ownership are not publicly disclosed.

Name

Ottomisu

Legal name

ottomisu communication GmbH

Website

https://ottomisu.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ottomisu communication GmbH is a Heidelberg-based, privately held full-service B2B event agency founded in 1995 that designs and delivers live, hybrid, and digital business events for enterprise clients and public-sector institutions across the DACH region.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Speaker, Program & Abstract Management Services (THAHACAI)

akta.pro secondary industries

Membership, Accreditation & Credentialing Registration Systems (THAHAFAG), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK), Housing & Travel Booking + Registration (Integrated Event Housing) (THAHAFAH)

Keywords

• Corporate event management
• Business event production
• Hybrid event services
• Event staging production
• Guest management platform

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Services Revenue: Ottomisu generates revenue through professional event services billed as project-based engagements. Pricing follows a structured payment schedule: 40% at contract signing, 40% seven days before the event, and 20% after completion. Agency services are quoted net without VAT; artist fees include Künstlersozialabgabe. The company acts as an intermediary, contracting third-party services (venues, hotels, artists, technology) in the name and on behalf of clients, charging a handling fee percentage. Budgets are estimates; the company can draw fees from the budget as due and charge for services exceeding 10% of budget after client approval.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ottomisu is a full-service event agency that plans, produces, and executes business events for enterprise clients across offline, online, and hybrid formats. Their service portfolio spans six core competencies: Event Evolution (strategy and concept), Event Execution (operations), Event Staging (production), Communication, Digital Solutions, and Excellence & Experience. They also operate WelYou, a proprietary guest management platform for event registration and personalization.

Product overview

Ottomisu is a full-service event agency with over 30 years of experience specializing in live, hybrid, and digital events. The company operates a unified service platform organized around six core competencies: Event Evolution (strategic planning), Event Execution (operations), Event Staging (technical production), Communication, Digital Solutions (virtual/hybrid events), and Excellence & Experience. The primary technology product is WelYou, a modular guest management platform for event registration, attendee tracking, and personalization. Services are delivered as holistic solutions whether as full-service agency or specialist for individual services, with strong focus on live experiences and brand-driven events for corporate clients including SAP, BASF, STIHL, and Deutsche Bahn.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Management

Quantifiable outcome

• Over 300 press articles generated by MONNEM BIKE campaign, reaching as far as Chinese radio and the Washington Post
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered major, minor and core.

• m:con (Mannheim Consulting)majorStrategic or Co-development PartnerOttomisu collaborated with m:con (the congress and event agency of the City of Mannheim) on the MONNEM BIKE integrated brand campaign for the 200th anniversary of the bicycle in 2017. Ottomisu developed the holistic brand concept and served as the lead agency, while m:con managed the organizational and coordination aspects of the campaign.
• Goebel + MattesminorOthersGoebel + Mattes produced the official recap video for the CONNECT 2022: SAP Partner Summit. They captured the atmosphere and highlights of the event professionally, which Ottomisu used for event follow-up and marketing.
• WelYou (Proprietary Tool)coreTechnology or IntegrationOttomisu developed and uses WelYou, a proprietary guest management tool, for participant management, registration, interest surveys, GDPR-compliant data collection, and personalized agenda creation for events. The tool includes standardized templates and processes reusable across event series.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cvent: Leading enterprise event management platform providing registration, venue sourcing, and event marketing software. Comparable to Ottomisu's WelYou tool in the event registration/management technology stack, but operates as broad SaaS incumbent rather than full-service agency.
• Eventbrite: Global event ticketing and registration platform. Broad incumbent in the event registration market overlapping with Ottomisu's WelYou functionality, though primarily focused on self-service rather than enterprise managed services.
• Live Nation Entertainment: Global live event and entertainment company operating venues, festivals, and ticketed events. Broad incumbent providing live event infrastructure and production services; comparable event operational scope but at vastly larger scale and consumer-focused rather than B2B.

Emerging players

• Bizzabo: Event experience operating system serving enterprise B2B event organizers with registration, engagement, and analytics tools. Comparable technology overlap with Ottomisu's WelYou, particularly for hybrid/digital event production at enterprise scale.

Direct peers

• VOK DAMS: Wuppertal-based full-service event and brand experience agency serving enterprise clients across Germany and internationally. Direct competitor to Ottomisu in the DACH corporate event agency market with similar end-to-end service offerings (strategy, execution, staging).
• MCI Group: Global event and association management company headquartered in Geneva, offering meetings, events, and congress services for corporations and associations. Direct peer at larger scale, operating in the same enterprise/conference organizer category as Ottomisu.
• George P. Johnson Experience Marketing: Global experience marketing agency specialized in events, exhibitions, and brand activations for enterprise technology and B2B clients. Direct peer with strong overlap in corporate conferences, summits, and brand experiences similar to Ottomisu's SAP/Stihl portfolio.
• facts and fiction GmbH: German event agency specialized in live communication and corporate events, headquartered near Cologne. Direct peer offering comparable full-service event production for enterprise clients including B2B conferences and brand experiences.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, and sponsorships for enterprise brands. Direct peer in the experiential/event agency space with comparable end-to-end campaign capabilities and enterprise client base.

Regional players

• m:con – mannheim:congress GmbH: Mannheim-based congress and event agency affiliated with the City of Mannheim, organizing major conferences and public events. Comparable in congress/public-sector event management and existing Ottomisu partner from the MONNEM BIKE campaign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ottomisu.communication
• LinkedInde.linkedin.com/company/ottomisu
• Instagraminstagram.com/ottomisu
• Xx.com/ottomisu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ottomisu