iFinnmark
iFinnmark is a regional Norwegian digital news platform serving Finnmark county, operated under the Amedia media group. It publishes local news, sports, and debate content via its website, two e-avis editions, and youth-focused free subscriptions for residents of northern Norway.
- Company typePrivate
- Founded1899
- HeadquartersBåtsfjord, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iFinnmark does
iFinnmark is a regional digital news platform serving Finnmark county in northern Norway, operating as a unified multi-channel media outlet published by Dagbladet Finnmarken AS and Finnmark Dagblad AS. The company is part of the Amedia media group, Norway's largest local newspaper publisher. iFinnmark's core product is the ifinnmark.no news portal, complemented by two digital newspaper editions (eAvis Finnmarken and eAvis Finnmark Dagblad), a live local sports streaming service (Direktesport), a community debate platform (Finnmarkdebatten), and a free youth subscription tier (UNG 15-20) for readers aged 15-20.
The platform's underlying technology is a standard digital publishing stack with e-avis (electronic newspaper) delivery via e-pages.dk, supported by shared Amedia infrastructure for advertising placement, job listings, and consent/cookie management. Content distribution channels include the website, Facebook, Twitter, SMS-based tips (IFI to 2005), and email newsletters. The platform covers news across multiple Finnmark municipalities including Alta, Hammerfest, Kirkenes, Vadsø, Porsanger, Sør-Varanger, Nordkapp, Måsøy, and Lebesby.
iFinnmark operates a freemium subscription model combining free access for youth (UNG 15-20) with paid subscriptions for full content access, supplemented by advertising revenue from local businesses, classifieds, and obituary notices. The customer base consists primarily of Finnmark residents seeking local news, sports coverage, community debates, and practical local information. The company employs 11-50 staff and is led by Ansvarlig redaktør (Editor-in-Chief) Arne Reginiussen, Redaktør Erik Brenli, and Nyhetsredaktør Vidar Kristensen.
iFinnmark firmographics
Firmographics- Name
- iFinnmark
- Legal name
- iFinnmark (utgitt av Dagbladet Finnmarken AS og Finnmark Dagblad AS)
- Website
- https://ifinnmark.no
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iFinnmark is a regional Norwegian digital news platform serving Finnmark county, operated under the Amedia media group. It publishes local news, sports, and debate content via its website, two e-avis editions, and youth-focused free subscriptions for residents of northern Norway.
- Ownership category
- akta.pro rank
iFinnmark industry classification
Industry- Product category
- Local News Media
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where iFinnmark is headquartered
LocationHeadquarters
- HQ city
- Båtsfjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
iFinnmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: iFinnmark operates a subscription-based model offering both free and premium content. Free access is available for youth aged 15-20 (UNG 15-20 free access). Paid subscriptions provide full access to news content, with some articles marked as subscriber-only content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Youth free access (UNG 15-20) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
iFinnmark product offering
Product offeringCore offering
iFinnmark operates a regional digital news platform serving Finnmark county in Northern Norway, publishing local news, sports coverage, and community content through its website (ifinnmark.no) and digital newspaper editions (eAvis Finnmarken and eAvis FD). The company also operates a community debate platform (Finnmarkdebatten) and a live sports streaming service (Direktesport), and sells classified advertising for local businesses.
Product overview
iFinnmark is a regional digital news platform serving Finnmark county in Northern Norway, operating as a unified multi-channel media offering. The core product is the ifinnmark.no news portal, supplemented by two digital newspaper editions (eAvis Finnmarken and eAvis FD), a live sports streaming service (Direktesport), and a public debate platform (Finnmarkdebatten). The portfolio also includes a youth-focused free subscription tier (UNG 15-20) targeting readers aged 15-20. The platform is published by Dagbladet Finnmarken AS and Finnmark Dagblad AS, part of the Amedia media group.
Differentiator
Problem solved
Functional benefit
Brands
- Finnmarken: Local newspaper serving Finnmark region
- Finnmark Dagblad (FD)
- Finnmarkdebatten
- Direktesport
Products and services
- iFinnmark.no The primary digital news portal providing local news coverage for Finnmark county, including breaking news, local events, sports, and community stories. Targeted at residents of Finnmark county.
- eAvis Finnmarken Digital edition of the Finnmarken newspaper, offering subscriber access to full newspaper content in electronic format. Targeted at readers of Finnmarken seeking digital access to the print newspaper.
- eAvis FD (Finnmark Dagblad) Digital edition of the Finnmark Dagblad newspaper, providing electronic access to the publication's content for subscribers. Targeted at readers of Finnmark Dagblad.
- Finnmarkdebatten A public debate platform allowing readers to submit opinion pieces and engage in discussions on local issues affecting Finnmark. Targeted at community members interested in local civic debate.
- Direktesport Live sports streaming service providing coverage of local sporting events and matches in the Finnmark region. Targeted at local sports fans and followers of Finnmark amateur and semi-professional sports.
Companies that use iFinnmark
Customer profileSegments1 record
Ideal customer profiles1 record
iFinnmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iFinnmark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmediaminoriFinnmark is part of the Amedia newspaper network. Amedia provides shared services including career/job listings (amedia.no/jobb-hos-oss), advertisement services (amediaannonse.no), and a shared advertisement placement system. The site also uses Amedia's personvernpolicy and cookie handling systems.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
iFinnmark competitors and assessment
Company assessmentBroad incumbents
- Amedia: Parent conglomerate of iFinnmark and operator of ~80+ Norwegian local newspapers; directly comparable as the broader media group that owns iFinnmark and supplies its shared services, advertising, and technology stack.
- Schibsted: Major Norwegian/Scandinavian media group operating national titles (VG, Aftenposten) and digital marketplaces; comparable as a broad incumbent in the same Norwegian media and classifieds ecosystem where iFinnmark competes.
- NRK: Norwegian public broadcaster with strong regional newsrooms across all counties including Finnmark; comparable as the principal free, publicly-funded local-news competitor for reader attention in iFinnmark's market.
Direct peers
- iTromsø: Amedia-owned local digital-first newspaper serving the Tromsø region; comparable as another i-branded Amedia local-news platform with identical freemium + paid subscription mechanics and e-avis delivery.
- Adresseavisen: Regional newspaper serving Trondheim and Trøndelag; comparable as a long-running Norwegian regional daily with paid digital subscriptions, e-avis editions, and municipal-level topic pages.
- Bergens Tidende: Major Norwegian regional newspaper serving the Bergen/western Norway region; comparable as a long-established regional daily with paid digital subscriptions, local classifieds, and municipal-level coverage.
- Nordlys: Amedia-owned regional newspaper serving Troms county in Northern Norway; directly comparable as a fellow Arctic-Norway Amedia local title with the same digital subscription model and shared infrastructure.
- Stavanger Aftenblad: Regional newspaper serving the Stavanger/Rogaland region; comparable as a Norwegian regional daily with paid digital subscriptions, local e-avis, debate platforms, and similar community-engagement features.
- Avisa Nordland: Regional Norwegian newspaper covering Nordland county; comparable as a Northern-Norway local-news title operating under similar digital subscription, classifieds, and local-debate product model.
- Fædrelandsvennen: Regional newspaper serving the Agder region in Southern Norway; comparable as a Norwegian regional daily covering local news, sports, and classifieds with both print and digital subscription products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iFinnmark social profiles
Digital presenceiFinnmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
iFinnmark leadership team
Management profileNumber of profiles
Profiles3 records
iFinnmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iFinnmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iFinnmark
What does iFinnmark do?
iFinnmark operates a regional digital news platform serving Finnmark county in Northern Norway, publishing local news, sports coverage, and community content through its website (ifinnmark.no) and digital newspaper editions (eAvis Finnmarken and eAvis FD). The company also operates a community debate platform (Finnmarkdebatten) and a live sports streaming service (Direktesport), and sells classified advertising for local businesses.
Is iFinnmark a public or private company?
iFinnmark is a private company. It is classified as corporate owned and is currently operating.
When was iFinnmark founded?
iFinnmark was founded in 1899. It employs 11 to 50 people.
Where is iFinnmark based?
iFinnmark is headquartered in Båtsfjord, Norway, in the Europe region.
How does iFinnmark make money?
One revenue line is on record: digital Subscriptions.
Who are iFinnmark's main competitors?
Broad incumbents on record are Amedia, Schibsted and NRK. Direct peers are iTromsø, Adresseavisen, Bergens Tidende, Nordlys, Stavanger Aftenblad, Avisa Nordland and Fædrelandsvennen.
Does iFinnmark have an API?
No public API is recorded for iFinnmark.
What industry is iFinnmark in?
iFinnmark's product category is Local News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.