Hustle & Bustle

What Hustle & Bustle does

Hustle & Bustle (H&B) is a Singapore-based experiential events company founded in 2017 that curates and produces immersive experiences, brand activations, exhibitions, conventions, and IP-driven experience events for enterprise clients. The company operates a project-based professional services model, engaging directly with major venues (Resorts World Sentosa, Gardens by the Bay, Marina Bay Sands, The Fullerton Hotel Singapore) and corporate or entertainment brands (Warner Bros., Amazon Prime Video, Samsung, Maybank, NCS Singapore) to deliver end-to-end experiential productions. Its stated service lines span immersive experience production, edutainment curation, brand activation, experiential technology integration, IP title partnership, convention management, and exhibition production.

H&B's portfolio combines proprietary experience concepts with licensed IP partnerships, exemplified by Van Gogh: The Immersive Experience Singapore (2023, Resorts World Sentosa, with the Van Gogh Foundation), Dale Chihuly: Glass in Bloom (Gardens by the Bay, with Chihuly Studio), Warner Bros.' WB100 Celebrating Every Story at Sentosa (2023), and the Southeast Asia premiere of The Lord of the Rings: The Rings of Power for Amazon Prime Video (2022). The company has also delivered corporate events such as Samsung's Unpacked Event (2025), NCS Innolympics (2021), Maybank's 5th Anniversary Immersive Dining Experience (2018), and The Fullerton Concours d'Elegance (2018). Core technology is not explicitly disclosed; H&B references "experiential technology integration" and immersive storytelling as capabilities but provides no detail on proprietary platforms, software stacks, or technical components.

H&B's go-to-market is enterprise field sales: direct engagement with venues, corporations, and entertainment brands via website (hnb.group), email outreach ([email protected]), and Instagram (@hustlebustlegroup). Revenue is project-based, derived from large-scale one-time events at premium venues with custom pricing tied to scope, IP licensing, venue, and production requirements; pricing is not publicly disclosed. The company is privately held, with 11–50 employees, no disclosed investors, no subsidiaries, and operations concentrated in Singapore and Southeast Asia.

Name

Hustle & Bustle

Legal name

Hustle & Bustle Group

Website

https://hustleandbustle.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hustle & Bustle is a Singapore-based experiential events company founded in 2017 that curates and produces immersive experiences, brand activations, exhibitions, and IP-driven experience events for enterprise venues and corporate brands across Southeast Asia.

Ownership category

akta.pro rank

Product category

Experiential Event Production

NAICS

Advertising Agencies (54181), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Experiential event production
• Immersive experience design
• Brand activation services
• Exhibition curation
• Experiential marketing agency

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Event Production: H&B generates revenue through creating and producing immersive experiential events, brand activations, exhibitions, and conventions for enterprise clients. Revenue is project-based, derived from large-scale one-time events at premium venues rather than recurring subscriptions. The company curates original experience concepts and manages the full delivery of memorable brand experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hustle & Bustle (H&B) is an experiential events company that curates and produces original immersive experiences, brand activations, exhibitions, conventions, and edutainment programs for enterprise clients. The company handles end-to-end production—from concept curation and creative direction to on-site execution—at premium Singapore venues such as Resorts World Sentosa, Gardens by the Bay, and Marina Bay Sands, often leveraging licensed IP partnerships with studios and artists including Van Gogh Foundation, Chihuly Studio, Warner Bros., and Amazon Prime Video.

Product overview

Hustle & Bustle (H&B) is an experiential events and immersive experience company that curates and produces original experience concepts, creates memorable brand experiences, and champions innovation for excellence. The company operates as a single unified offering rather than a platform-with-modules architecture, providing end-to-end experiential services including Immersive Experience productions (such as Van Gogh: The Immersive Experience and Dale Chihuly: Glass in Bloom), Edutainment Curation, Brand Activation, Experiential Technology integration, IP Title Partnership, Convention management, and Exhibition production. The portfolio includes both proprietary experience concepts and client-commissioned brand activations, working with partners such as Warner Bros., Amazon Prime Video, Resorts World Sentosa, Gardens by the Bay, and Marina Bay Sands.

Differentiator

Problem solved

Functional benefit

Products and services

• Van Gogh: The Immersive Experience Singapore An immersive digital art experience featuring Vincent van Gogh's works projected at large scale to create an enveloping sensory environment. Produced for enterprise venue client Resorts World Sentosa in 2023.
• Dale Chihuly: Glass in Bloom An exhibition featuring blown glass sculptures by Dale Chihuly, displayed within Gardens by the Bay. Combines large-scale glass installations with immersive spatial design, produced under IP partnership with Chihuly Studio.
• MBS Art Festival An art festival curated and produced at Marina Bay Sands, featuring interactive installations and experiential activations for the venue's enterprise clients.
• WB100 Celebrating Every Story Warner Bros.' 100th anniversary celebration event featuring immersive brand activations and experiential installations at Sentosa, produced under an IP partnership with Warner Bros.
• The Lord of the Rings: The Rings of Power SEA Premiere Southeast Asia premiere event for Amazon Prime Video's series, featuring experiential activations and immersive fan experiences produced for the streaming platform.
• NCS Innolympics An innovation-focused experiential event created for NCS Singapore, featuring technology-driven interactive experiences for the technology services firm.
• Maybank Immersive Dining Experience An immersive dining experience created for Maybank's 5th anniversary, combining culinary experiences with digital art projections and interactive installations.
• Fullerton Concours d'Elegance A premium automotive and heritage celebration event marking The Fullerton Building's 90th Anniversary, produced for The Fullerton Hotel Singapore.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Van Gogh FoundationcoreStrategic or Co-development PartnerH&B secured rights to produce Van Gogh: The Immersive Experience in Singapore at Resorts World Sentosa in 2023. This IP partnership enables the company to deliver licensed immersive digital art experiences featuring the Dutch painter's works.
• Chihuly StudiocoreStrategic or Co-development PartnerH&B partnered with Chihuly Studio to present Dale Chihuly: Glass in Bloom at Gardens by the Bay, featuring the renowned glass sculptor's installations in Singapore.
• Warner Bros.coreStrategic or Co-development PartnerH&B partnered with Warner Bros. to celebrate the studio's 100th anniversary with the WB100 Celebrating Every Story event at Sentosa, featuring licensed franchise experiences.
• Amazon Prime VideocoreStrategic or Co-development PartnerH&B produced the Southeast Asia premiere of The Lord of the Rings: The Rings of Power for Amazon Prime Video in 2022, creating experiential activations around the streaming series.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TRO: Global experiential marketing agency producing brand experiences, sponsorships, and immersive events. Comparable mid-scale experiential production model serving enterprise clients across multiple verticals.
• MKG: New York-based experiential marketing agency specializing in immersive brand experiences and live events. Directly comparable on creative-led experiential production for major brands, though serving primarily North American clients.
• Kingsmen Creatives: Singapore-headquartered experiential marketing and events company operating across Asia. Closest geographic and service-line comparable to H&B, with similar work in exhibitions, brand activations, and IP-driven experiences for regional venues and corporates.
• Amplify: Global brand activation and experiential agency producing immersive brand experiences, live events, and content-driven activations. Comparable creative-led experiential offering for major consumer and entertainment brands.
• MVMNT: Asia-focused experiential agency producing brand experiences and live events for regional and global brands. Closest direct comparable in scale and Asia-centric delivery model to H&B's regional positioning.
• Sparks: North American experiential marketing agency producing live brand experiences, pop-ups, and immersive events for major brands. Comparable service mix of brand activations and experiential production for enterprise clients.
• Imagination: Independent global brand experience agency producing immersive environments and live brand activations for enterprise clients. Comparable creative positioning around storytelling-driven experiences for Fortune 500 brands.

Broad incumbents

• Pico Group: Asia-based large-scale experiential marketing and event-services group. Operates across brand activations, exhibitions, and IP experiences with broader geographic reach, serving as a larger incumbent competitor to H&B in the regional market.
• Jack Morton Worldwide: Global brand experience agency within IPG that produces immersive brand experiences, events, and sponsorships for enterprise clients. Comparable end-to-end experiential production capability though at significantly larger global scale.

Regional players

• Spinifex Group: Australia-based experiential marketing agency serving APAC brands with brand activations and live experiences. Comparable in APAC regional footprint and mid-scale experiential production capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hustlebustlegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hustle & Bustle