Fulham Road Dental

What Fulham Road Dental does

Fulham Road Dental Ltd is a private dental practice operating from a single boutique location at 725 Fulham Road, London SW6 5UL, opposite Fulham Library. Established in May 2021, the practice operates five surgeries staffed by a multi-disciplinary clinical team covering general dentistry, restorative dentistry, orthodontics (including Invisalign), dental implants, periodontics, endodontics, paediatric dentistry, oral surgery, and dental sedation, supported by hygienists, therapists, dental nurses, and management staff. The practice is registered with the UK Care Quality Commission and regulated by the General Dental Council.

The practice's core technology stack centres on advanced clinical imaging and a digital patient experience: a Cone Beam Computed Tomography (CBCT) scanner for 3D imaging, 3D intraoral scanners for digital impressions in place of traditional moulds, and a specialist air conditioning ventilation system with heat recovery for infection control. Patient-facing technology includes an online self-serve booking portal (fulham-road-dental.portal.dental), WhatsApp booking, and 0% interest-free pre-approved dental finance plans with no hidden fees.

Commercially, Fulham Road Dental is a direct-to-consumer private dental practice generating revenue through professional service fees across general, specialist, and cosmetic dentistry, with supplementary revenue from Facial Aesthetics and from inbound dentist referrals for complex specialist cases. GTM is multi-channel — organic social (Instagram, Facebook, LinkedIn, Pinterest), a dental blog/news section, Google reviews (350+ to 605 5-star reviews reported), the online portal, phone, WhatsApp, and a formal Dentist Referral Scheme for external practices. The company is an independent private limited company registered in England and Wales with no disclosed parent, external investors, or M&A activity.

Name

Fulham Road Dental

Legal name

Fulham Road Dental Ltd

Website

https://fulhamroaddental.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulham Road Dental is a private boutique dental practice in Fulham, London, operating five surgeries staffed by a multi-disciplinary team of general dentists and specialists serving individual consumers seeking private general, specialist, and cosmetic dental care.

Ownership category

akta.pro rank

Product category

Private Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Private dental services
• General dentistry
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private Dental Services: The practice generates revenue through providing private dental treatments including general dentistry, specialist treatments, cosmetic dentistry, orthodontics, dental implants, and emergency dental care. They offer 0% interest-free pre-approved payment plans allowing patients to spread costs over monthly instalments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fulham Road Dental is a private dental practice in Fulham, London delivering comprehensive dental treatments from general dentistry (check-ups, hygiene, emergency care, restorative work) through specialist services (orthodontics, Invisalign, dental implants, endodontics, periodontics, oral surgery, paediatric dentistry, dental sedation, auto-transplantation) to cosmetic procedures (veneers, composite bonding, teeth whitening, smile makeovers, facial aesthetics). Treatment is supported by advanced clinical technology including a CBCT scanner and 3D intraoral scanners, with 0% interest pre-approved finance plans available for patients to spread treatment costs.

Product overview

Fulham Road Dental is a private dental practice offering a comprehensive portfolio of dental services across general dentistry, specialist treatments, and cosmetic procedures. The practice operates as a single-location boutique dental clinic in Fulham, London, providing services including preventive care (check-ups, hygiene), restorative treatments (implants, root canals, crowns), orthodontics (Invisalign, braces), and cosmetic dentistry (veneers, bonding, whitening). The practice also offers patient convenience features including online booking, dental finance plans, and specialist referral services for complex cases from other dental practices.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive dental care including check-ups, cleaning, fillings, and treatment for cracked teeth, for adult patients seeking private routine dental care in Fulham.
• Emergency Dentist Same-day emergency dental appointments for patients experiencing acute pain, dental trauma, or other urgent dental needs in the Fulham area.
• Restorative Dentistry Restoration of damaged or missing teeth including crowns, bridges, and full-mouth rehabilitation for patients requiring structural and functional dental repair.
• Dental Hygienist Professional teeth cleaning, scale and polish, and preventive gum care delivered by dental hygienists for adult patients.
• Orthodontist Treatments Orthodontic teeth straightening treatments including traditional braces, ceramic braces, and lingual braces for patients needing alignment correction.
• Invisalign Clear aligner orthodontic treatment using custom-made plastic aligners to straighten teeth discreetly for adult and teenage patients.
• Children's Dentistry Child-friendly dental services including routine check-ups, cleaning, and treatment under general anaesthetic for young patients.
• Dental Implants Permanent tooth replacement using artificial tooth roots placed in the jawbone to support crowns or bridges, for patients with missing teeth.
• Root Canal Treatment Endodontic treatment to remove infected tissue from inside a damaged tooth in order to preserve the natural tooth structure.
• Gum Disease Treatment Periodontal treatments including deep cleaning below the gum line to manage gum disease and inflammation for patients with periodontal concerns.
• Auto-transplantation Specialist procedure transplanting a patient's own tooth from one position to another in the mouth, delivered by the practice's implantologist.
• Dental Sedation Sedation services delivered by a dedicated sedationist to help anxious patients remain calm and comfortable during dental procedures.
• Teeth Whitening Cosmetic teeth whitening treatment to lighten the shade of natural teeth and improve smile appearance for adult patients.
• Veneers Thin custom-made coverings fitted to the front surface of teeth to improve the appearance of chipped, stained, or uneven teeth.
• Composite Bonding Application of tooth-coloured resin material to repair chips, improve tooth shape, and enhance smile aesthetics in a single visit.
• Dentures Removable dental appliances replacing missing teeth, available as partial or full arch options, fitted by a clinical dental technician.
• Smile Makeover Comprehensive combination of cosmetic treatments tailored to the patient to deliver a full smile transformation, combining whitening, veneers, bonding, and orthodontics as required.
• Facial Aesthetics Non-dental cosmetic treatments to enhance facial appearance, offered alongside the practice's dental aesthetic treatments.
• Dental Finance Plans 0% interest pre-approved payment plans allowing patients to spread the cost of private dental treatment over monthly instalments with no hidden fees and pre-approved without lengthy credit checks.
• Dentist Referral Scheme Referral service enabling local dentists to refer patients to Fulham Road Dental for specialist treatments in restorative dentistry, orthodontics, implantology, periodontics, and endodontics.

Quantifiable outcome

• Shorter wait times compared to NHS dentistry
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 August 2021Environmental partnership where Fulham Road Dental plants one tree for every new patient registered at the practice. Trees are planted across 43 countries through One Tree Planted's reforestation efforts. In August 2021, the practice donated its first 200 trees being planted in British Columbia. Partnership demonstrates the practice's commitment to environmental sustainability and giving back to nature.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Portman Dental Care: UK private-focused dental group operating a network of boutique practices with strong cosmetic and specialist credentials. Comparable multi-disciplinary private model, with the scale and referral network FRD aspires to.
• Rodericks Dental Partners: UK dental group with a mixed NHS/private portfolio and growing specialist and cosmetic offering. Comparable full-service practice model targeting similar UK patient segments.
• Genix Healthcare: UK dental chain providing NHS and private dentistry, including implants and cosmetic work. Overlaps FRD on service mix but typically at lower price points and broader geographic spread.
• Dental Beauty Partners: UK private dental group emphasising cosmetic dentistry, implants and aesthetic treatments in boutique-style practices. Closely comparable premium cosmetic and implant-led proposition.
• Dentex Health: UK dental partnership group acquiring and partnering with quality-led private practices. Highly comparable partnership model and premium positioning to FRD.
• Together Dental: UK dental group with multi-site practices offering general, specialist and cosmetic dentistry. Competes for the same private-pay London commuter-belt patient base.

Others

• Invisalign (Align Technology): Supplier of clear-aligner systems that FRD actively offers as part of its orthodontics menu. Relevant as an enabling technology and demand-ecosystem partner rather than a direct competitor.
• Aspen Dental: US multi-site dental group. Not UK-comparable on geography, but useful proxy for how a scaled multi-specialist private dental roll-up is operated and capitalised.

Broad incumbents

• Bupa Dental Care: Large UK dental chain (and insurance parent) offering general, specialist and cosmetic dentistry across hundreds of locations. Overlaps FRD on private general and specialist services but at vastly greater scale and breadth.
• mydentist: UK's largest dental chain with a heavy NHS tilt but expanding private and cosmetic offer. Sets the competitive baseline on access, pricing and brand reach for any UK private practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fulhamroaddental
• LinkedInlinkedin.com/company/71543507
• Instagraminstagram.com/fulhamroaddental
• Pinterestpinterest.co.uk/Fulham_Road_Dental/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulham Road Dental