Green Street Properties

What Green Street Properties does

Green Street Properties is an Atlanta-based real estate development and consulting firm founded in 2001 by Katharine Kelley. The firm focuses on urban infill and mixed-use projects—multifamily, adaptive reuse, master-planned communities, and catalytic neighborhood repositioning—executed under a proprietary "Urban Acupuncture" methodology (well-designed mixed-use communities in historic neighborhoods, appeal to active urban customers, integration with existing amenities, and transformative community impact). The company serves enterprise property owners and developers alongside nonprofit and institutional clients, and its aggregate development portfolio spans 5,500+ multifamily/condo units, 800,000+ SF of office, and 500,000+ SF of retail across eight southeastern states, including landmark assets such as Ponce City Market, Glenwood Park, Riverside by Post, Riverview Landing, Tributary, and the Manuel's Tavern renovation.

The business operates as a boutique professional services practice with two revenue streams: development fees earned for leading master, multifamily, adaptive reuse, and mixed-use projects, and consulting/advisory fees for due diligence, entitlements, program management, and strategic planning engagements. Engagement pricing is negotiated per project and not publicly disclosed. Customer acquisition is enterprise field sales—direct relationships with property owners, developers, and institutional partners—rather than mass-market channels, supported by a project portfolio, industry awards, and earned media. Certifications and recognitions include LEED Gold (Ponce City Market) and ULI Global Awards of Excellence.

Historically the firm operated as a division of Jamestown, leading over 25 opportunistic-development projects across a seven-state platform; it became an independent firm in 2025. Effective January 2026, principal Katharine Kelley transitioned to CEO of the Buckhead Coalition and Buckhead CID, and Green Street Properties is currently inactive.

Name

Green Street Properties

Legal name

Green Street Properties

Website

https://greenstreetproperties.com

Company type

Private

Founded year

2001

Operating status

Closed

Headcount range

1–10 employees

Short description

Green Street Properties is an Atlanta-based real estate development and consulting firm focused on urban infill and mixed-use projects under its "Urban Acupuncture" methodology. Founded in 2001, it served enterprise developers and institutional clients across the Southeast. Currently inactive.

Ownership category

akta.pro rank

Product category

Real Estate Development Services

NAICS

Architectural Services (54131), Residential Remodelers (236118)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Non-Operating Establishments (9995)

akta.pro primary industry

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

akta.pro secondary industries

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Sustainable/Green Building & LEED Consulting (BPAHAKAG), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Real estate development
• Mixed-use development
• Urban infill development
• Adaptive reuse consulting
• Real estate advisory services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Development Fees: Green Street Properties earns fees for leading real estate development projects, including master development, multifamily development, adaptive reuse, and mixed-use projects. Revenue is generated through project management, development consultation, and full-cycle development services.
2. Consulting and Advisory Services: The firm provides advisory services to owner/developers including project management support, due diligence coordination, predevelopment services, entitlements, and strategic planning. Fees are earned for consulting engagements on development portfolios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Green Street Properties is an Atlanta-based real estate development and consulting firm that leads urban infill mixed-use projects and adaptive reuse developments in historic southeastern U.S. neighborhoods. The firm provides end-to-end development services spanning master planning, mixed-use and multifamily development, adaptive reuse, zoning and entitlements, due diligence, and team leadership, alongside advisory services for owner/developers and cultural institutions. It applies a proprietary Urban Acupuncture methodology to create transformative, walkable, sustainable communities that achieve strong financial performance.

Product overview

Green Street Properties is an Atlanta-based real estate development and consulting firm offering a comprehensive suite of services centered on creating transformative urban infill and mixed-use communities. The firm's service portfolio includes Mixed Use Development, Master Development and Street Design, Multifamily Development, Team Leadership and Selection, Repositioning and Creative Problem Solving, Adaptive Reuse, Zoning and Entitlements, and Due Diligence Services. The company executes under an 'Urban Acupuncture' approach—crafting well-designed communities in historic neighborhoods that connect with existing amenities and transform surrounding areas. Green Street's completed project portfolio includes notable developments such as Ponce City Market (a $350M adaptive reuse project), Glenwood Park (a $150M, 28-acre mixed-use development), Riverview Landing, Tributary, Riverside by Post, Post Parkside, Manuels Tavern renovation, The King Center redevelopment, and the Parmer Development Portfolio advisory work. With over $2 billion in development experience spanning eight states, the firm focuses on sustainable, inclusive, and financially prosperous developments that stand the test of time.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed-Use Development End-to-end mixed-use real estate development services that craft well-designed mixed-use communities in highly desirable historic neighborhoods with catalytic urban impact, for property owners and developers in the southeastern United States.
• Master Development and Street Design Comprehensive master planning and urban street design services for large-scale development projects, applying New Urbanism principles and street design standards to mixed-use communities, for owner/developers and institutional partners.
• Multifamily Development Development of multifamily rental properties and residential condominium projects across various markets and price points, for owner/developers and institutional clients.
• Adaptive Reuse Transformation of existing buildings, including historic structures, for new mixed-use purposes, such as converting industrial buildings into mixed-use developments, for property owners and developers.
• Repositioning and Creative Problem Solving Strategic repositioning of underperforming or blighted properties to maximize value and community benefit, for owner/developers and institutional clients.
• Zoning and Entitlements Navigation of regulatory processes including zoning approvals, entitlements, and collaboration with local governments to secure development approvals, for property owners, developers, and institutional clients.
• Due Diligence Services Comprehensive pre-development analysis including environmental coordination, feasibility studies, and project risk assessment, for owner/developers and advisory clients.
• Team Leadership and Selection Executive leadership and team assembly services for development projects, including consultant and contractor selection, for property owners and developers.
• Development Advisory and Consulting Services Advisory services to owner/developers including project management support, due diligence coordination, predevelopment services, entitlements, and strategic planning for development portfolios, for developer clients seeking the firm's Urban Acupuncture expertise.

Quantifiable outcome

• Ponce City Market received ULI Global Awards of Excellence (one of 11 global recipients in 2016) and $50M in historic tax credits
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• JamestowncoreStrategic or Co-development PartnerPreviously operated as a division of Jamestown, overseeing development and repositioning of opportunistic investments across a seven-state platform with over 25 projects. Led landmark projects including Ponce City Market while part of Jamestown.
• Selig EnterprisesminorStrategic or Co-development PartnerPartnered with Selig Enterprises on the Manuel's Tavern refurbishment project in Atlanta's Poncey-Highland neighborhood.
• Parmer Development, LLCminorImplementation/ SI/ Consulting PartnerProvided advisory services to owner/developer Parmer Development for its development portfolio in Auburn and Opelika, Alabama, including project management support, due diligence, retail predevelopment, and development consultation.
• Novare GroupminorImplementation/ SI/ Consulting PartnerProvided master development consulting services to Novare Group for the 111-acre Tributary mixed-use development adjacent to historic Mountain Brook neighborhood in Birmingham, Alabama.
• Marthasville DevelopmentminorStrategic or Co-development PartnerPartnered with Marthasville Development on the 82-acre Riverview Landing mixed-use development along the Chattahoochee River, assembling and entitling over 25 parcels of industrial property.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Others

• MAA (Mid-America Apartment Communities):

Direct peers

• Jamestown: Atlanta-headquartered national real estate investment and development firm. Directly comparable — Green Street previously operated as a division of Jamestown, and both firms focus on adaptive reuse, mixed-use, and opportunistic urban infill investments across the US.
• Novare Group: Atlanta-based real estate development firm focused on multifamily and mixed-use urban infill. Directly comparable — Green Street provided master development consulting for Novare's 111-acre Tributary development in Birmingham.
• Selig Enterprises: Atlanta-based privately held real estate developer and owner. Directly comparable as an Atlanta-focused developer engaged in mixed-use, urban infill, and adaptive reuse; partnered with Green Street on Manuel's Tavern.
• The Integral Group: Atlanta-based boutique real estate development and advisory firm specializing in mixed-use, urban infill, and multifamily projects. Directly comparable in size, business model, and market focus to Green Street.
• North American Properties: Atlanta-based real estate developer specializing in mixed-use, multifamily, and retail developments. Directly comparable in product type (urban mixed-use, walkable communities) and regional Southeast focus.

Regional players

• Ackerman & Co. Atlanta-based commercial real estate firm with development, brokerage, and property management services. Comparable as a Southeast-focused, full-service commercial real estate firm with overlapping client base.
• Cousins Properties: Atlanta-based REIT focused on Class A office and mixed-use development in the Southeast. Comparable in regional footprint and Atlanta/Southeast focus, though operating at significantly larger scale with a publicly-traded structure.

Emerging players

• Healey Weatherholtz Properties: Boutique Atlanta-based real estate development firm focused on mixed-use and urban infill projects. Comparable as a small, principal-led Southeast developer with overlapping urban mixed-use focus.

Broad incumbents

• Newport US-REIT (formerly JER / Newport): Real estate investment and development firm where principal Katharine Kelley previously served as EVP of Development. Comparable in mixed-use and urban development focus, though operating at institutional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-street-properties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Street Properties