LuxReal
LuxReal is a Luxembourg non-profit association, founded 2009, that runs the country's leading networking, events, and awards platform for 150+ corporate and 110+ individual real estate professionals, including a 200-member Young Talents program.
- Company typePrivate
- Founded2009
- HeadquartersLuxembourg, Luxembourg
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LuxReal does
LuxReal - Real Estate Association of Luxembourg a.s.b.l. is a Luxembourg non-profit professional association founded in 2009 that operates the country's leading networking and knowledge-sharing platform for the real estate industry. The association serves a corporate and individual membership base of 150+ supporting member organizations (law firms, banks, fund administrators, consultancies, developers, brokers, and asset managers) and 110+ personal members, plus a 200-person Young Talents program for early-career participants, delivering 25+ annual events including conferences, site visits, training academies, networking dinners, and an awards ceremony. Governance is provided by an Executive Board (currently led by President Jean-François Trapp of Baker McKenzie) and an Advisory Board of former Executive Board members, with operations based at 38 Rue Arthur Herchen, Luxembourg.
The association's core offering is a curated membership experience: Supporting Members and Personal Members gain access to exclusive events, industry content, and networking opportunities, while non-members can pay per-event fees (e.g., €100 for events such as the Summer Party). Digital infrastructure runs on an Odoo-powered website that publishes news, podcasts, legal-and-tax commentary, and a newsletter; member engagement is distributed across LinkedIn (8K followers), YouTube, Instagram (for Young Talents), and email newsletters. Revenue is generated primarily through recurring membership subscriptions, supplemented by event ticket revenue and sponsor contributions tied to the annual calendar. The asset-light operating model — content, events, community — produces no software products or technology solutions and carries no AI/ML capabilities.
LuxReal's flagship commercial property is its annual Real Estate Awards program, running each year since 2019 and formalized in a 2026 flagship partnership with Paperjam, which recognizes excellence across office, residential, living-together, investor/developer, fund, and personality categories. The organization extends its brand internationally through co-organization of the Luxembourg Reception at ExpoReal in Munich with ALFI and the Luxembourg Chamber of Commerce (October 2026). LuxReal is member-supported and has no venture capital, private equity, or parent company backing.
LuxReal firmographics
Firmographics- Name
- LuxReal
- Legal name
- LuxReal - Real Estate Association of Luxembourg a.s.b.l.
- Website
- https://luxreal.lu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LuxReal is a Luxembourg non-profit association, founded 2009, that runs the country's leading networking, events, and awards platform for 150+ corporate and 110+ individual real estate professionals, including a 200-member Young Talents program.
- Ownership category
- akta.pro rank
Where LuxReal is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
LuxReal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Revenue generated from membership subscriptions from supporting members and personal members who join the association
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Non-member event fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LuxReal product offering
Product offeringCore offering
LuxReal operates a membership-based professional association platform connecting real estate professionals in Luxembourg since 2009. The association sells Supporting (corporate) and Personal (individual) memberships that grant access to 25+ annual events including conferences, networking sessions, site visits, training academies, and awards ceremonies. It also publishes industry news, podcasts, and newsletters covering Luxembourg and EU real estate market trends.
Product overview
LuxReal is a real estate professional association platform serving as the leading platform connecting real estate professionals in Luxembourg since 2009. The organization operates as a membership-based association offering a unified platform that combines events and conferences, news and publications, a Young Talents program, and annual Real Estate Awards. Supporting Members (corporate) and Personal Members gain access to exclusive networking events, industry insights, and educational opportunities. The platform does not offer software products or technology solutions, but rather serves as a community and knowledge-sharing hub for the Luxembourg real estate industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Supporting Membership (Corporate) Annual corporate subscription for real estate firms (developers, investors, property managers, legal/tax advisors, architects, etc.) providing access to exclusive events, conferences, site visits, training academies, and the Real Real Estate Awards ceremony in Luxembourg.
- Personal Membership (Individual) Annual individual subscription for real estate professionals in Luxembourg granting access to networking events, industry conferences, training sessions, and the Young Talents program.
- Events & Conferences 25+ annual events per year for LuxReal members including networking dinners, conferences, site visits, training academies, and the Summer Party. Non-members pay EUR 100 for selected events.
Companies that use LuxReal
Customer profileSegments1 record
Ideal customer profiles2 records
LuxReal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LuxReal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- ALFI (Association of the Luxembourg Fund Industry)coreCollaboration for organizing the Luxembourg Reception at ExpoReal in Munich. ALFI coordinates invitations and registration for this networking event for Luxembourg real estate professionals.
- Luxembourg Chamber of CommercecoreCollaboration for organizing the Luxembourg Reception at ExpoReal in Munich alongside ALFI and LuxReal, promoting Luxembourg's real estate community internationally.
- PaperjamflagshipAnnual partnership for the LuxReal x Paperjam Real Estate Awards ceremony held during the Real Estate Seated Dinner Party. The awards recognize excellence in various real estate categories including best office project, best residential project, investor of the year, and personality of the year.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LuxReal competitors and assessment
Company assessmentDirect peers
- NAIOP: US-based commercial real estate development association with corporate memberships, networking events, awards, and thought leadership aimed at developers, investors, and advisors — a structural analogue to LuxReal.
- CoreNet Global: Membership association for corporate real estate professionals offering networking events, education, and awards; comparable in target audience and program mix to LuxReal's events and Young Talents programming.
- BOMA International: Building Owners and Managers Association, a membership-based organization for commercial real estate professionals offering networking, education, awards, and advocacy similar to LuxReal's offerings.
- ALFI (Association of the Luxembourg Fund Industry): Luxembourg industry association providing events, training, working groups, and advocacy for fund industry professionals; it is a direct domestic analogue and active LuxReal partner, sharing the same membership-based association model.
- Urban Land Institute (ULI): Global real estate research and member organization whose networking events, awards, and content programs closely parallel LuxReal's model, serving developers, investors, and advisors across markets.
- Royal Institution of Chartered Surveyors (RICS): International professional body for real estate, surveying, and valuation professionals that combines membership, training, events, and standards-setting in the same way LuxReal does at a national level.
- FIABCI: International Real Estate Federation, a global membership network of real estate professionals with national chapters, events, and awards that mirrors LuxReal's community-and-content structure at an international level.
Others
- Paperjam: Luxembourg-based financial and business media outlet and events organizer that co-brands the LuxReal Awards and publishes the industry content that supports LuxReal's audience; an enabling media and events partner rather than a competing association.
Broad incumbents
- Luxembourg Chamber of Commerce: National business association in Luxembourg offering events, advocacy, and networking to a broad corporate membership base; comparable as a domestic association competitor and LuxReal's partner on the ExpoReal reception.
- ICSC (International Council of Shopping Centers): Large global membership organization for retail real estate, offering events, networking, and research — overlapping with LuxReal's commercial real estate audience and event-driven engagement model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LuxReal social profiles
Digital presenceLuxReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
LuxReal leadership team
Management profileNumber of profiles
Profiles2 records
LuxReal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LuxReal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LuxReal
What does LuxReal do?
LuxReal operates a membership-based professional association platform connecting real estate professionals in Luxembourg since 2009. The association sells Supporting (corporate) and Personal (individual) memberships that grant access to 25+ annual events including conferences, networking sessions, site visits, training academies, and awards ceremonies. It also publishes industry news, podcasts, and newsletters covering Luxembourg and EU real estate market trends.
Is LuxReal a public or private company?
LuxReal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LuxReal founded?
LuxReal was founded in 2009. It employs 1 to 10 people.
Where is LuxReal based?
LuxReal is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does LuxReal make money?
One revenue line is on record: membership Fees.
Who are LuxReal's main competitors?
Direct peers on record are NAIOP, CoreNet Global, BOMA International, ALFI (Association of the Luxembourg Fund Industry), Urban Land Institute (ULI), Royal Institution of Chartered Surveyors (RICS) and FIABCI. Paperjam is listed as an others. Broad incumbents are Luxembourg Chamber of Commerce and ICSC (International Council of Shopping Centers).
Does LuxReal have an API?
No public API is recorded for LuxReal.