MumsAid
MumsAid is a London-based UK mental health charity, founded in 2012, that provides counseling services to pregnant women and families as part of the perinatal mental health sector.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MumsAid does
MumsAid is a UK-registered mental health charity founded in 2012 and headquartered in London. Per its public-facing description, it provides counseling services to pregnant women and families, positioning itself within the perinatal mental health segment of the UK voluntary sector.
The organization operates as a non-profit (company_type: non_profit, ipo_status: private) with a workforce of 11-50 employees, consistent with a small-to-mid-sized specialist counseling provider. Its online presence is centered on https://www.mums-aid.org. No further details on service modalities (one-to-one vs. group therapy, online vs. in-person), clinical credentials, supervisory frameworks, or proprietary tools were available in the source data, which in this instance resolved primarily to a verification/placeholder page with limited substantive content.
As a charity, MumsAid's revenue mechanics are likely grant- and donation-driven (statutory commissioning, trust and foundation grants, individual giving, and possibly NHS or local-authority contracts) rather than transactional, but no pricing model, funding round, or financial disclosures are present in the input. There is no evidence of subsidiaries, parent entities, M&A activity, or geographic operations outside London.
MumsAid firmographics
Firmographics- Name
- MumsAid
- Website
- https://mums-aid.org
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- MumsAid is a London-based UK mental health charity, founded in 2012, that provides counseling services to pregnant women and families as part of the perinatal mental health sector.
- Ownership category
- akta.pro rank
MumsAid industry classification
Industry- Product category
- Maternal Mental Health Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- akta.pro primary industry
- Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)
- akta.pro secondary industries
- Maternal, Child & Family Health Organizations (BPAGACAF), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where MumsAid is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MumsAid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
MumsAid product offering
Product offeringCore offering
MumsAid is a mental health charity that provides counseling services to pregnant women and families. The organization supports maternal mental health through dedicated counseling, focused on the perinatal period and family wellbeing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Counseling for Pregnant Women and Families
Companies that use MumsAid
Customer profileIdeal customer profiles1 record
MumsAid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MumsAid competitors and assessment
Company assessmentBroad incumbents
- NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood including peer support and information on maternal wellbeing. A broader incumbent serving a similar beneficiary population as MumsAid but with much wider scope.
- Mind: Large UK mental health charity providing advice, support, and campaigning. Comparable as a UK mental health support provider overlapping with maternal mental health, but operating at much greater scale and broader scope than MumsAid.
- Tommy's: Major UK charity funding research and providing information on pregnancy, miscarriage, stillbirth, and premature birth. Comparable to MumsAid as a UK maternal-health charity, though significantly larger and broader in scope.
- Home-Start UK: UK family support charity helping parents with young children through volunteer-led home visiting. Comparable as a UK family/maternal support charity, though it serves a broader population and focuses on parenting support rather than specialist mental health counseling.
Direct peers
- Bluebell Care Trust: UK charity supporting families experiencing pregnancy-related mental health difficulties, including postnatal depression and birth trauma. Directly comparable to MumsAid in mission, beneficiary base, and operational model.
- Acacia Family Support: UK charity providing mental health support for parents during pregnancy and after birth. A direct peer to MumsAid — same beneficiary group (perinatal parents), same country, same charitable service model.
- Best Beginnings: UK charity working to reduce inequalities in maternal and child health through resources, apps, and support programs. Comparable to MumsAid as a UK-based maternal-health charity serving pregnant women and families.
- Maternal Mental Health Alliance (MMHA): UK-based charity coalition specifically focused on perinatal mental health. Directly comparable to MumsAid as both serve pregnant women and families affected by maternal mental illness through advocacy, signposting, and sector coordination in the UK.
- PANDAS Foundation: UK charity providing support for parents experiencing pre- and postnatal mental illness. A direct peer to MumsAid — both are UK-registered charities offering counseling, peer support, and information services for perinatal mental health.
Regional players
- Postpartum Support International (PSI): US-based non-profit dedicated to perinatal mental health awareness, support, and provider training. Highly comparable in mission and services to MumsAid but operating primarily in the US rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MumsAid social profiles
Digital presenceMumsAid financial estimates
Financial estimateRevenue estimate
Valuation estimate
MumsAid leadership team
Management profileNumber of profiles
MumsAid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MumsAid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MumsAid
What does MumsAid do?
MumsAid is a mental health charity that provides counseling services to pregnant women and families. The organization supports maternal mental health through dedicated counseling, focused on the perinatal period and family wellbeing.
When was MumsAid founded?
MumsAid was founded in 2012. It employs 11 to 50 people.
Where is MumsAid based?
MumsAid is headquartered in London, United Kingdom, in the Europe region.
Who are MumsAid's main competitors?
Broad incumbents on record are NCT (National Childbirth Trust), Mind, Tommy's and Home-Start UK. Direct peers are Bluebell Care Trust, Acacia Family Support, Best Beginnings, Maternal Mental Health Alliance (MMHA) and PANDAS Foundation. Postpartum Support International (PSI) is listed as a regional player.
Does MumsAid have an API?
No public API is recorded for MumsAid.
What industry is MumsAid in?
MumsAid's product category is Maternal Mental Health Services. Its primary akta.pro industry code is HLALAHAH, Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs), with a secondary code of BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 624190.