Union de Producteurs de Saint-Emilion

What Union de Producteurs de Saint-Emilion does

Union de Producteurs de Saint-Émilion is a French wine producers' cooperative founded in 1931 and headquartered in Saint-Émilion, France, operating under the consumer-facing brand 'Passion Saint-Émilion'. The cooperative aggregates production from multiple member estates across seven-plus Bordeaux appellations — including Saint-Émilion Grand Cru, Saint-Émilion, Lussac Saint-Émilion, Montagne Saint-Émilion, Puisseguin Saint-Émilion, Saint-Georges Saint-Émilion, Castillon Côtes de Bordeaux, and Bordeaux Supérieur — producing red, white, rosé, and sparkling wines in formats ranging from 75cl bottles to Double-Magnum (3L) jeroboams.

The commercial platform is organized into three collections — 'Nos Châteaux' (partner estate wines), 'Nos Cr\u00e9ations' (the cooperative's own winemaking creations), and 'Vins D'Ici & d'ailleurs' (regional and non-regional selections) — and is sold through a Shopify-powered direct-to-consumer e-commerce storefront plus a separate B2B commercial partner catalogue for restaurants and retailers. The company also offers wine tourism services (visits and tastings), organic-certified wines, and gift packaging (coffrets, magnums), with promotional campaigns including Black Friday and a Christmas offer (up to 15% discount and a complimentary magnum above a €400 threshold). Technology integrations are limited to standard e-commerce infrastructure (Shopify), anti-bot security (hCaptcha), and a digital wine-services referral partner (vin.co).

The cooperative operates as a private, member-owned entity (no VC, PE, or institutional ownership disclosed) with a small headcount of 11–50 employees. Revenue figures are not publicly disclosed, and there are no recorded funding rounds, mergers, acquisitions, or leadership changes in the source data. Customer concentration is distributed across individual consumers (primary segment) and a long tail of commercial partners (restaurants, retailers, hotels), with no anchor enterprise accounts identified. The company has indicated organizational buildout (a 'Candidats' page is published) and holds a subsidiary structure, suggesting ongoing expansion of its commercial footprint beyond pure wine production.

Name

Union de Producteurs de Saint-Emilion

Legal name

Union de Producteurs de Saint-Emilion

Website

https://udpse.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Union de Producteurs de Saint-Émilion is a 1931-founded French wine cooperative aggregating multiple Bordeaux appellation estates under the 'Passion Saint-Émilion' DTC e-commerce brand, serving individual consumers, restaurants, and retailers.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Wine production
• Wine cooperative
• Bordeaux wines
• Wine distribution
• Wine tourism

Headquarters

HQ city

Saint-émilion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (B2C): Direct-to-consumer sales of wines through their e-commerce website, offering various bottle sizes (75cl, Magnum 1.5L, Double-magnum 3L), gift boxes, and accessories. Consumers can purchase wines by appellation, occasion, color, or certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Union de Producteurs de Saint-Emilion is a wine cooperative that cultivates, bottles, and markets wines from multiple Bordeaux appellations including Saint-Emilion Grand Cru, Saint-Emilion, Lussac Saint-Emilion, Montagne Saint-Emilion, Puisseguin Saint-Emilion, Saint-Georges Saint-Emilion, Castillon Cotes de Bordeaux, and Bordeaux Superieur. The cooperative sells its wines directly to consumers through the e-commerce platform 'Passion Saint-Emilion' (powered by Shopify), distributes to commercial partners via a B2B wholesale catalogue, and offers wine tourism experiences including vineyard visits and tastings.

Product overview

Union de Producteurs de Saint-Emilion operates an e-commerce wine platform under the 'Passion Saint-Emilion' brand, offering wines from multiple Bordeaux appellations including Saint-Emilion Grand Cru, Saint-Emilion, and satellite appellations (Lussac, Montagne, Puisseguin, Saint-Georges Saint-Emilion), plus Castillon Côtes de Bordeaux and Bordeaux Supérieur. The portfolio is organized into three main collections: 'Nos Châteaux' (partner estate wines), 'Nos Créations' (collective's own wines), and 'Vins D'Ici & d'ailleurs' (local and regional selections). The company also provides wine tourism services (visits and tastings) and wine distribution services for commercial partners. Individual wines are sold in various formats including 75cl bottles, Magnum 1.5L, and Double-magnum 3L (Jeroboam).

Differentiator

Problem solved

Functional benefit

Products and services

• Nos Châteaux (Our Châteaux) A curated collection of wines from partner château estates within the cooperative's network, offered for purchase to consumers and businesses through the Passion Saint-Emilion online store and B2B catalogue.
• Nos Créations Exclusive wines crafted or selected by the cooperative, representing the collective's own winemaking creations available to consumers and commercial partners.
• Vins D'Ici & d'ailleurs Wines sourced from local Saint-Emilion and Bordeaux appellations alongside selected wines from other regions, offering a broader portfolio beyond the cooperative's home territory.
• Visites et dégustations (Visits & Tastings) Wine tourism service offering vineyard visits and wine tasting experiences at the Saint-Emilion region, available to individual consumers and groups visiting the cooperative's estates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the cooperative's direct-to-consumer online store. The website uses Shopify for product listings, shopping cart, and checkout functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Les Grands Chais de France: Largest French wine producer cooperative, headquartered in Alsace with extensive Bordeaux and French regional offerings. Closest structural analogue as a multi-appellation French wine cooperative with broad distribution.
• Cave de Tain l'Hermitage: Rhône Valley wine cooperative producing multiple appellations with both B2B and DTC channels. Comparable to UDPSE as a French producer cooperative combining multi-appellation viticulture with branded sales.
• Maison Bouey: Bordeaux négociant house with multi-appellation portfolio and B2B/distributor focus alongside DTC. Comparable as a mid-sized Bordeaux wine business operating across appellations with B2B catalogue and branded sales.
• Les Vignerons de Tutiac: Bordeaux-area cooperative (Blaye Côtes de Bordeaux) producing multi-appellation wines through grower members. Directly comparable as a Bordeaux cooperative with similar producer-member structure and brand-led sales.
• Cave de Saumur (Maison Ackerman): Loire Valley wine cooperative with DTC, B2B, and tourism channels. Structurally similar multi-appellation French cooperative combining winemaking, wine tourism, and commercial distribution.
• Cave des Vignerons de Buzet: Buzet cooperative in southwestern France with sustainability certifications and integrated producer model. Comparable as a French wine cooperative emphasizing terroir, certifications, and direct sales.
• Jaillance (Cave de Die): Clairette de Die cooperative with strong DTC e-commerce, gift packaging, and wine tourism. Comparable as a French sparkling/specialty wine cooperative investing in branded DTC and gift formats.

Others

• Vinatis: Large French online wine retailer. Adjacent rather than directly competitive — UDPSE is a producer selling through its own store while Vinatis acts as a multi-producer marketplace; comparable as a DTC channel in French wine e-commerce.

Broad incumbents

• Baron Philippe de Rothschild (Mouton Cadet): Major Bordeaux brand owner with global distribution through Mouton Cadet and other labels. Comparable as a Bordeaux-established wine brand with international reach, though operating at far larger scale than UDPSE.
• Castel Group: One of France's largest wine producers and négociants with broad Bordeaux and international portfolio. Overlaps in Bordeaux winemaking and multi-channel distribution, though operates as a corporate group rather than cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UDPSaintEmilion
• Facebookfacebook.com/UdpSaintEmilion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union de Producteurs de Saint-Emilion