What Online Gun Store does

Online Gun Store is a US-based firearms price comparison and affiliate marketing platform founded in 2022. It aggregates gun deals from dozens of top online gun retailers — including PSA Armory, Grab A Gun, Bass Pro Shops, Firearms Depot, Impact Guns, Sportsman's Guide, Guns.com, Academy Sports, and Sportsman's Warehouse — and surfaces them on a single site organized by brand, product category (handguns, rifles, shotguns), and model. The platform covers thousands of firearms across over 80 brands (Glock, Smith & Wesson, Sig Sauer, Ruger, Remington, Colt, Beretta, Taurus, Springfield, Canik, Mossberg, and others), with pricing and stock data refreshed every 6 hours. The site does not sell firearms directly; all product links redirect users to partner retailer sites via affiliate links.

The core technology is a price aggregation and directory engine that crawls partner retailer sites, normalizes listings by brand and category, and serves them through category landing pages, brand pages, and an extensive SEO-optimized blog. The blog covers gun reviews, model comparisons, safety guides, brand histories, and buying guides, and serves as the primary top-of-funnel acquisition channel via organic search. The business model is straightforward affiliate revenue: the company earns commissions when users click through and purchase from partner retailers. Customer segments include gun enthusiasts and recreational shooters (primary), hunters, concealed carry permit holders, and firearm collectors.

The company is privately held with 11–50 employees, domiciled in the United States, and has not publicly disclosed revenue, funding, ownership, or leadership information. Distribution is fully digital — content marketing and SEO drive organic traffic, which is monetized at the bottom of the funnel through affiliate redirects to external gun retailer e-commerce sites. The site enforces a 21+ age gate and structures all transactions to occur on partner retailer sites, keeping the company out of direct firearms retail and the associated FFL licensing requirements.

Name

Online Gun Store

Legal name

Online Gun Store

Website

https://online-gunstore.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Gun Store is a US-based firearms price-comparison and affiliate marketing platform that aggregates daily gun deals from dozens of online retailers across 80+ brands, monetizing via affiliate commissions redirected to partner e-commerce sites.

Ownership category

akta.pro rank

Product category

Firearms Price Comparison & Deal Aggregation

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Firearm price comparison
• Gun deal aggregation
• Affiliate gun deals
• Online firearms shopping
• Gun retailer directory

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commissions: Online Gun Store earns revenue through affiliate commissions. Links on the website go to affiliate websites, and the company receives a commission if a customer buys products through those links. This is the primary revenue stream, and the company states this helps keep the website free for all customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Online Gun Store is a firearms price comparison and deal aggregation platform that collects gun pricing and inventory data from multiple top online gun retailers every 6 hours. It does not sell firearms directly; instead, it organizes listings by category (handguns, rifles, shotguns) and brand (80+ brands including Glock, Smith & Wesson, Sig Sauer, Ruger, Colt), and redirects users to partner retailer websites via affiliate links to complete purchases.

Product overview

Online Gun Store is a firearms deal aggregation and comparison platform that aggregates gun deals from multiple online gun retailers. The platform organizes products across three main categories: Handguns (revolvers, pistols including AR-15 pistols, AK-47 pistols, 1911 pistols, and semi-automatic pistols), Rifles (AR-10, AR-15, AK-47, bolt-action, lever-action, and semi-automatic rifles), and Shotguns (single shot, tactical, and semi-automatic). The site features numerous firearm brands including Glock, Mossberg, Remington, Ruger, Smith & Wesson, Sig Sauer, Colt, Beretta, Taurus, Springfield, Canik, and Byrna (non-lethal products). The company does not sell firearms directly; all links redirect to online gun stores. The platform also provides educational blog content covering gun reviews, safety guides, and buying recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Handguns Listings

Quantifiable outcome

• Data refreshed every 6 hours to maintain up-to-date pricing and stock availability across partner retailers.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PSA Armory (Palmetto State Armory)coreChannel Partner/ Reseller/ DistributorPSA Armory is listed as one of the top sellers featured on Online Gun Store. The platform aggregates and displays PSA Armory's pricing and deals alongside other retailers, with affiliate links directing users to complete purchases on PSA's site.
• Grab A GuncoreChannel Partner/ Reseller/ DistributorGrab A Gun is listed as a top seller on Online Gun Store. The platform aggregates deals from Grab A Gun alongside other retailers, driving affiliate traffic to their online gun store.
• Bass Pro ShopscoreChannel Partner/ Reseller/ DistributorBass Pro Shops is listed as a top online gun seller featured on Online Gun Store, with product links and deals aggregated on the platform. The partnership drives affiliate traffic to Bass Pro's e-commerce site.
• Firearms DepotcoreChannel Partner/ Reseller/ DistributorFirearms Depot is a featured retailer on Online Gun Store, appearing prominently in the featured products section. The platform aggregates Firearms Depot's pricing and product listings with affiliate links driving users to complete purchases.
• Impact GunscoreChannel Partner/ Reseller/ DistributorImpact Guns is listed as a partner retailer on Online Gun Store, appearing in the featured products section with pricing and affiliate links to their online store.
• Sportsman's GuidecoreChannel Partner/ Reseller/ DistributorSportsman's Guide is listed as a partner retailer on Online Gun Store, appearing in the featured products section with affiliate links directing users to purchase firearms on their platform.
• Guns.comcoreChannel Partner/ Reseller/ DistributorGuns.com is featured as a partner retailer on Online Gun Store, with pricing and product listings aggregated on the platform with affiliate links to Guns.com.
• Academy Sports + OutdoorsminorChannel Partner/ Reseller/ DistributorAcademy Sports + Outdoors is referenced as a retailer on Online Gun Store, with some products (e.g., Glock G19X Gen5) noted as available for store-pickup only through Academy Sports.
• Sportsman's WarehouseminorChannel Partner/ Reseller/ DistributorSportsman's Warehouse is referenced as a partner retailer on Online Gun Store, offering in-store pickup options for some products listed on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• AmmoSeek: AmmoSeek is a price-comparison engine for ammunition and reloading supplies. While focused on ammo rather than firearms, it shares the same affiliate aggregation and SEO-content-driven model in an adjacent firearms vertical.
• Gun.deals: Gun.deals is a firearms and ammunition price-comparison aggregator that surfaces daily deals from multiple online retailers. It is the closest direct peer to Online Gun Store in terms of affiliate-driven price aggregation across the firearms vertical.
• Wikiarms: Wikiarms is an in-stock firearms price-comparison site that aggregates availability and pricing from a network of online gun retailers, mirroring Online Gun Store's core affiliate-comparison mechanic.

Broad incumbents

• Grab A Gun: Grab A Gun is an online firearms and accessories retailer featured as a top partner on Online Gun Store. Comparable as a mid-sized online firearms merchant whose inventory the platform aggregates.
• Palmetto State Armory: PSA is one of the largest online AR-15 and firearms retailers in the US and a featured partner on Online Gun Store. It is comparable as a major firearms e-commerce destination that the platform monetizes via affiliate redirects.
• Cheaper Than Dirt: Cheaper Than Dirt is a long-established online firearms and shooting sports retailer. Comparable as an incumbent online firearms merchant that competes for the same deal-driven firearms shopper.
• Academy Sports + Outdoors: Academy is a large sporting goods chain with firearms e-commerce and store-pickup, referenced as a partner on Online Gun Store. Comparable as a competing big-box sporting goods and firearms merchant.
• Guns.com: Guns.com is a major online firearms retailer that also offers deal content and filtering. As both a partner retailer and a broad incumbent, it overlaps with Online Gun Store's discovery surface while owning the transaction and customer relationship the platform lacks.
• Sportsman's Warehouse: Sportsman's Warehouse is a multi-category sporting goods and firearms retailer with both online and store-pickup fulfillment, listed as a partner on Online Gun Store. Comparable as a competing online firearms merchant.
• Bass Pro Shops: Bass Pro Shops is a large outdoor and sporting goods retailer with a significant online firearms storefront, also listed as a partner on Online Gun Store. Comparable as a big-box destination competing for the same firearms shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Gun Store