Scenic Bluffs Community Health Centers

What Scenic Bluffs Community Health Centers does

Scenic Bluffs Community Health Centers is an independent, nonprofit 501(c)(3) community health center founded in 1994 and headquartered in Cashton, Wisconsin, that delivers integrated primary medical, dental, behavioral health, pharmacy, and complementary therapy services (acupuncture, chiropractic, massage) across Western Wisconsin. The organization operates four fixed clinic locations (Cashton, Norwalk, La Crosse at the REACH Center, and the upcoming Reedsburg dental clinic opening in Fall 2025) and reaches additional populations through the Scenic Smiles mobile dental unit (launching Spring 2025) and school-based health programs spanning 50 schools and Head Start programs across nine districts. Its underlying technology stack is built around a joint electronic medical record shared through the Great Rivers Hub regional health information exchange (linking Gundersen, Mayo Clinic Health System, La Crosse County Health Department, and others), supplemented by a patient portal and virtual-visit telehealth.

Revenue is generated through patient-care services billed to Wisconsin Medicaid, private insurance, Medicare, and CHIP; a sliding-fee scale program called the Healthy Neighbor Plan that reduces charges for uninsured and underinsured patients based on household size and income; and nonprofit grants and donations, including a $50,000 Mayo Clinic Health System Launch Grant supporting the mobile dental unit and a Wisconsin Department of Health Services Allied Health Professional Education and Training Grant for behavioral health workforce development. In 2024 the organization served more than 9,500 individuals across nearly 39,000 patient visits and helped over 400 individuals obtain insurance coverage. CEO Kim Hawthorne leads a management team including Chief Medical Officer Laurie Logan, MD, Chief Development Officer Sara Cook, Clinical Director Penny Funk, Behavioral Health Clinical Director Debra Murray, PsyD, and Pharmacy Director Amy Sebion, PharmD, MBA. Distribution emphasizes community-led access via fixed sites, mobile outreach, school partnerships, and patient-navigation support (Help Team, transportation assistance, interpreter services in English, Hmong, and Spanish), reflecting a federally aligned Community Health Center model focused on access rather than financial return.

Name

Scenic Bluffs Community Health Centers

Legal name

Scenic Bluffs Health Center, Inc.

Website

https://scenicbluffs.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Scenic Bluffs Community Health Centers is a nonprofit 501(c)(3) community health center serving Western Wisconsin with integrated medical, dental, behavioral health, pharmacy, and complementary therapy services delivered through four clinic locations, a mobile dental unit, and school-based programs for ~9,500 patients annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Cashton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from providing healthcare services billed to patients, private insurers, and government programs including Medicare and Medicaid. The organization operates a sliding-fee scale (Healthy Neighbor Plan) for uninsured or underinsured patients, reducing charges based on household size and income.
2. Nonprofit Grants and Donations: As a nonprofit 501(c)(3) organization, Scenic Bluffs receives grants and charitable donations to support operations and special initiatives such as the Scenic Smiles mobile dental unit. Major grants include a $50,000 Launch Grant from Mayo Clinic Health System for the mobile dental unit and a $1,000 Walmart grant for blood pressure cuffs.
3. Health Insurance and Government Programs: Services are billed to Wisconsin Medicaid, private insurance, Medicare, and CHIP. The organization actively enrolls patients in health insurance through Patient Access Coordinators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Scenic Bluffs is a nonprofit community health center providing integrated primary medical, dental, behavioral health, substance use, and pharmacy services, complemented by chiropractic, acupuncture, massage therapy, health education, and school-based health programs across Western Wisconsin. Services are delivered at fixed clinic locations, through the Scenic Smiles mobile dental unit, and in schools, with care made accessible via the Healthy Neighbor Plan sliding-fee scale regardless of insurance status.

Product overview

Scenic Bluffs Community Health Centers is a non-profit, independent community health center providing patient-centered primary care and complementary therapy services across Western Wisconsin. The organization operates a multi-service platform offering Medical Care, Dental Care, Behavioral Health, Pharmacy, Chiropractic, Acupuncture, Massage Therapy, Health Education, School Health Services, and Substance Use Services. The portfolio includes core clinical services delivered at four locations (Cashton, Norwalk, La Crosse, and Reedsburg), supported by patient assistance programs like the Healthy Neighbor Plan (sliding-fee scale), Virtual Visits (telehealth), Help Team (patient navigation), Interpreter Services, and Transportation Assistance. Notable service expansions include Scenic Smiles, a mobile dental unit launching in 2025, and expanded Behavioral Health services in La Crosse. The organization serves approximately 9,500 patients annually across nearly 39,000 patient visits.

Differentiator

Problem solved

Functional benefit

Brands

• Scenic Smiles: Mobile dental clinic providing dental services to underserved communities across western Wisconsin

Products and services

• Medical Care Primary care medical services providing comprehensive healthcare for individuals and families across Western Wisconsin.
• Dental Care General dentistry services including exams, cleanings, fillings, extractions, restorative procedures, and oral surgery for patients across Western Wisconsin, including Medicaid-enrolled patients.
• Behavioral Health Mental health and substance use counseling services including AODA treatment, trauma therapy, anxiety and depression treatment, marriage and family counseling, grief support, and interpersonal issues.
• Substance Use Services Evidence-based substance use disorder treatment including medication-assisted treatment with Suboxone, Sublocade, Vivitrol, and oral naltrexone, paired with counseling services.
• Pharmacy On-site pharmacy services providing medication therapy management, patient adherence support, diabetes care, pain management, vaccinations, and other clinical pharmacy services.
• Chiropractic Chiropractic care for musculoskeletal dysfunction, headaches, and healthy habit support.
• Acupuncture Traditional Chinese Medicine and acupuncture services including orthopedic/sports medicine, pain management, women's health, and anxiety/depression treatment.
• Massage Therapy Therapeutic massage services supporting relaxation and overall health benefits.
• Health Education Community health education including CPR training, first aid, preventive care, nutrition counseling, and healthy living classes.
• School Health Services School nursing and oral health programs providing dental sealants, fluoride treatments, behavioral health, and school nursing care during the school day across 50 schools and Head Start programs in Western Wisconsin.
• Scenic Smiles Mobile Dental Unit Mobile dental clinic unit with two patient operatories that travels to underserved rural communities in western Wisconsin offering routine cleanings, exams, fillings, extractions, preventive care, and oral health education.
• Healthy Neighbor Plan (Sliding-Fee Scale) Sliding-fee scale program that reduces healthcare costs based on household size and income, ensuring affordable care regardless of insurance status; available to all patients regardless of coverage.
• Virtual Visits Telehealth appointments allowing patients to receive care remotely via video consultation as an alternative to in-person visits.
• Help Team (Patient Access Coordinators) Patient navigation service with Patient Access Coordinators and Outreach & Enrollment Specialists helping patients navigate healthcare, enroll in insurance, and access services.
• Interpreter Services Language interpretation services supporting English, Hmong, Spanish, and other languages for healthcare communication.
• Transportation Assistance Transportation support services helping patients reach healthcare appointments, addressing rural transportation barriers.
• Patient Portal Online portal allowing patients to access health records, communicate with providers, pay bills, request appointments, and manage healthcare information.

Quantifiable outcome

• Cared for more than 9,500 people across nearly 39,000 patient visits in 2024
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Reedsburg Area Medical CentercoreStrategic or Co-development Partner · 1 January 2025Scenic Bluffs and Reedsburg Area Medical Center partnered to open a new dental clinic in Reedsburg, Wisconsin, planned for Fall 2025. This partnership expands dental access in the Sauk County area.
• Great Rivers Hub and AffiliatescoreTechnology or IntegrationGreat Rivers Hub is a regional health information exchange that includes Gundersen Health System, Mayo Clinic Health System, La Crosse County Health Department, Family & Children's Center, Independent Living Resources, La Crosse Area Veterans Mentorship Program, and other contracted agencies. Scenic Bluffs stores patient health information in a joint electronic medical record with other participating healthcare providers, enabling ready access to health information for coordinated care.
• Town of Portland, Town of Jefferson, Village of CashtonminorGTM or Marketing PartnerThese local municipalities sponsored Scenic Bluffs' 8th annual Technolog-E Recycling Event, a free community event keeping electronics out of landfills.
• Wisconsin Seal-a-SmilecoreStrategic or Co-development PartnerScenic Bluffs operates its School Oral Health program in partnership with Wisconsin Seal-a-Smile, providing dental sealants and fluoride treatments to students during the school day at no cost to families.
• Sauk County Health DepartmentminorStrategic or Co-development PartnerScenic Bluffs provides School Oral Health program dental care in Sauk County in partnership with the Sauk County Health Department.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Thundermist Health Center: Non-profit FQHC operating across Rhode Island with integrated medical, dental, and behavioral health services on a sliding-fee scale. Comparable size, multi-site integrated care delivery, and mission alignment with underserved populations.
• Sixteenth Street Community Health Centers: Wisconsin-based non-profit FQHC offering integrated medical, dental, behavioral health, and pharmacy services to underserved populations in Milwaukee. Most directly comparable community health center in Wisconsin by service mix and patient-centered model.
• Mosaic Medical: Oregon-based non-profit FQHC providing integrated primary care, dental, behavioral health, and pharmacy services with sliding-fee scale access. Comparable community health center operating model serving rural and underserved populations.
• Progressive Community Health Centers: Milwaukee-based non-profit FQHC offering integrated primary care, dental, behavioral health, and pharmacy services to underserved populations. Comparable Wisconsin FQHC with similar service mix.
• Lakeshore Community Health Center: Wisconsin-based non-profit FQHC serving rural communities with integrated medical, dental, and behavioral health services on a sliding-fee scale. Directly comparable regional Wisconsin community health center.
• NorthLakes Community Clinic: Wisconsin-based non-profit FQHC serving rural northern Wisconsin with integrated medical, dental, and behavioral health services. Comparable rural Wisconsin community health center with sliding-fee access.
• HealthNet: Indianapolis-based non-profit FQHC delivering integrated medical, dental, behavioral health, and enabling services to underserved populations. Similar integrated service portfolio and sliding-fee scale access model.

Regional players

• Reedsburg Area Medical Center: Local hospital system in Sauk County, Wisconsin, partnering with Scenic Bluffs to open a new dental clinic in Fall 2025. Regional health system operating in an overlapping service area with adjacent specialty focus.

Broad incumbents

• Gundersen Health System: Major regional health system headquartered in La Crosse, Wisconsin — the same geography where Scenic Bluffs recently opened a clinic. Overlaps in primary care, dental, and behavioral health but operates as a broad incumbent across many specialties.
• Mayo Clinic Health System: Major regional health system serving Western Wisconsin and a key strategic partner/grant funder for Scenic Bluffs. Operates a much broader portfolio of services across multiple states; both partner and competitor for primary care patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/scenicbluffs
• Facebookfacebook.com/ScenicBluffsCHC
• LinkedInlinkedin.com/company/scenic-bluffs-community-health-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenic Bluffs Community Health Centers