Lincoln Village Senior Living

What Lincoln Village Senior Living does

Lincoln Village Senior Living is a single-campus senior living community located at 1330 W. Lincoln Ave., Port Washington, Wisconsin, serving seniors and their families in the greater Milwaukee metropolitan area. The community is operated under the Heritage Senior Living parent brand, which runs a multi-community portfolio accessed via a "Find a Community" locator on heritagesenior.com. Lincoln Village offers three tiered levels of care — Assisted Living, Enhanced Assisted Living, and Memory Care — on a single connected campus, allowing residents to transition between care levels without relocating as their acuity increases.

The underlying service model combines traditional residential care services (housing, meals, utilities, housekeeping, laundry, activities, transportation) with hands-on personal care scaled to acuity, plus a marketed smart-technology layer for safety. The technology stack includes fall detection systems that alert caregivers on resident falls, smart bathroom monitoring that tracks well-being without camera-based intrusion, and proactive safety monitoring positioned as anticipatory rather than reactive. Pricing is not publicly disclosed; the community provides cost comparison PDFs positioning its services against private in-home care across all three tiers.

The business model is direct-to-consumer and relationship-driven: families discover the community through the parent brand's website, organic search, and referrals, then move through facility tours, care-level assessments, and family consultations before admission. Revenue consists of monthly recurring residential care fees, with higher tiers (Enhanced Assisted Living, Memory Care) priced at corresponding higher monthly rates to reflect additional hands-on assistance, specialized programming, and enhanced safety features. The primary customer segments are seniors requiring assisted living, seniors with dementia or memory loss, and adult children and family members who serve as the decision-makers and often the payers.

Name

Lincoln Village Senior Living

Legal name

Heritage Senior Living

Website

https://lincolnvillageseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lincoln Village Senior Living is a Heritage Senior Living-affiliated senior care community in Port Washington, Wisconsin, offering Assisted Living, Enhanced Assisted Living, and Memory Care on a single connected campus for seniors and their families in the greater Milwaukee area.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Dementia care community
• Enhanced assisted living

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Residential Care Fees: Recurring monthly fees covering housing, meals, utilities, housekeeping, laundry, activities, and access to community amenities. Higher levels of care (Enhanced Assisted Living, Memory Care) include additional hands-on assistance, specialized memory support, and enhanced safety features at corresponding higher price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lincoln Village Senior Living is a residential senior care community in Port Washington, Wisconsin that provides three co-located levels of care: Assisted Living, Enhanced Assisted Living, and Memory Care. Residents receive housing, meals, utilities, housekeeping, laundry, activities, and personalized support on a monthly subscription basis, with smart technology (fall detection, smart bathroom monitoring) supplementing in-person care. The single connected campus allows residents to transition between care levels without relocating as needs evolve.

Product overview

Lincoln Village Senior Living operates as a senior living community offering three distinct levels of care—Assisted Living, Enhanced Assisted Living, and Memory Care—all within one connected campus in Port Washington, Wisconsin. Residents can transition between care levels as their needs evolve without relocating to a different facility. The community integrates smart technology support including fall detection and bathroom monitoring to supplement personal care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residential daily support services for seniors who need thoughtful assistance with daily activities while maintaining independence, engagement, and confidence. Includes meals, utilities, housekeeping, laundry, activities, and personalized support on a monthly subscription basis.
• Enhanced Assisted Living Higher tier of care for residents with increased physical or medical needs beyond traditional Assisted Living, bridging the gap before skilled nursing is required while maintaining familiarity and routine. Includes additional hands-on assistance, more comprehensive care services, and enhanced safety features.
• Memory Care Specialized dementia and memory loss care for residents with Alzheimer's or other cognitive impairments, delivered within a structured, supportive environment. Incorporates advanced smart technologies including fall detection and smart bathroom monitoring for personalized and proactive care, with specialized safety features and care programming.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Encompass Health: Large provider of post-acute and rehabilitation services, adjacent to senior care. Relevant as a downstream referral source and clinical-care benchmark for Lincoln Village's Enhanced Assisted Living tier, though operating in a different (skilled nursing/rehab) segment.
• Amedisys: Home health and hospice provider, comparable as an alternative care setting that competes for the same family decision-maker. Relevant to Lincoln Village's cost-comparison marketing narrative positioning community care against private in-home care.

Broad incumbents

• Sunrise Senior Living: Established senior living provider with assisted living and memory care communities across the U.S. and internationally. Highly comparable to Lincoln Village in continuum-of-care positioning and family-decision-maker targeting, but operating at significantly larger scale with more developed clinical programming.
• Five Star Senior Living: Multi-state operator of assisted living, memory care, and independent living communities. Comparable to Lincoln Village in care-level breadth and subscription revenue model, serving as a relevant industry benchmark for occupancy trends and cost structures.
• Atria Senior Living: Major multi-state senior living operator with a strong assisted living and memory care portfolio. Comparable to Lincoln Village in tiered service offering and recurring monthly fee model, with broader geographic reach and a more developed premium-brand positioning.
• Brookdale Senior Living: The largest senior living operator in the United States, offering assisted living, memory care, and independent living across hundreds of communities. Directly comparable in service mix to Lincoln Village but operating at national scale, providing a benchmark for occupancy, pricing, and care-level transition models.

Direct peers

• Charter Senior Living: Multi-state senior living operator focused on assisted living and memory care in mid-sized markets. Comparable to Lincoln Village in target market profile, tiered care model, and family-decision-maker GTM motion, providing a useful parallel for community-level operating performance.
• Heritage Senior Living: Parent operator of Lincoln Village and other Wisconsin-area senior living communities. Direct peer because other Heritage communities offer the same Assisted Living, Enhanced Assisted Living, and Memory Care tiering, share brand and marketing infrastructure, and compete for the same regional resident pool.

Emerging players

• Azura Memory Care: Wisconsin-based memory care specialist operating several communities in the state. Comparable to Lincoln Village's Memory Care offering in clinical focus, structured environment design, and family decision-maker engagement, though narrower in service mix (memory care only).

Regional players

• New Perspective Senior Living: Midwest-focused senior living operator with communities in Wisconsin and Minnesota. Comparable to Lincoln Village in regional Midwest positioning, assisted living and memory care offerings, and family-driven marketing approach, but with broader multi-state scale within the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lincoln-village-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Village Senior Living